Get To Know Cadillac President Johan de Nysschen: Video25
So often, we take executives at face value, but they are people and human beings first and foremost. The Wall Street Journal recently sat down for a different kind of interview with Cadillac President Johan de Nysschen, one where viewers learn more about the executive personally.
In the fun interview, de Nysschen answers questions such as what his favorite Cadillac model is—it’s a 1955 Series 62 convertible, by the way—and what his major guilty pleasure is. In fact, we learn the executive is quite a motorcyclist and has a penchant for riding.
Plenty of other fun bits come out in the interview, including the executive’s South African traits, the first thing he does when he wakes up in the morning, and whether he’d go racing in a Cadillac ATS-V or take a road trip with GM CEO Mary Barra. Check out the full interview down below.
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Nice to see Johan becoming the face/voice of Cadillac.
Wish the interviewer had asked a few hardball questions, but it’s a start.
Johan has no business becoming the face/voice of Cadillac, an American icon. He has no business running Cadillac either.
What qualifications does this guy have? If i were going to market a baldness treatment to South Africans, I might consider him for the spokesman role. But making and selling Cadillacs to Americans? No.
Dumb comment but I expected nothing less from someone who drives a DTS and thinks that the modern Cadillac lineup needs to have different sizes of the DTS.
What does “this guy” have?
He has the vision and the experience to make Cadillac a leading GLOBAL luxury marque.
This is something that is hard for you to understand given that you have a 1) limited experience and understanding of the automotive industry and 2) believe that Cadillac must only be sold to Americans in America.
If a French or Russian luxury car buyer wants a luxury car, they can not buy Cadillac according to you.
There is no education that prepares anyone for a job like this. It always comes down to experience and vision. Johan has both… from what we can tell so far.
Care to argue otherwise? Be my first.
From “Silent” (aka “The Liar”):
“I expected nothing less from someone who drives a DTS and thinks that the modern Cadillac lineup needs to have different sizes of the DTS.”
“you have a 1) limited experience and understanding of the automotive industry”
“and 2) believe that Cadillac must only be sold to Americans in America.”
“If a French or Russian luxury car buyer wants a luxury car, they can not buy Cadillac according to you.”
I am all for Cadillac selling cars globally. Cadillac is well-known not only in the USA but also across the world as an American icon of the highest luxury. Of course a French or Russian buyer might want to get a true American luxury car. But what they don’t want is yet another German-wannabe from a South African guy named Johan. Sorry but he simply lacks the credentials to sell iconic American cars to Americans, or iconic American cars to the rest of the globe. He also lacks the credentials to head ANY car company, but that’s another matter.
My point has always been that Cadillac needs at least some people at the top with deep American roots, because otherwise they don’t understand and appreciate what the brand means to Americans – which is by far the most profitable market for Cadillac. I’ve always said that if you have an iconic Japanese brand, you need someone with a deep appreciation of Japanese culture to successfully run the business in Japan. That’s not a knock on the rest of the world, nor is it a claim that the product couldn’t be sold outside of Japan.
If you have an iconic Scandinavian audio company like Bang & Olufsen, do you bring in a Nigerian CEO, a Malaysian marketing person, and a Honduran brand manager to run the show? And if so, can you still call it authentically Scandinavian? Or if you have an authentic Italian restaurant, all the principals can’t be from Mongolia. You are missing the OBVIOUS. This is not xenophobia, not anti-trade. But if you want a product that is part of a culture, you need at least someone who is connected with that culture. Johan is not that person.
“It always comes down to experience and vision. Johan has both”
BASED ON WHAT? Johan managed sales at Audi USA. Yes the sales went up while he was in charge, but that was because the product coming out of Audi Germany was good, and because Americans were flocking to any luxury car with a German badge. The idea that Johan had anything to do with Audi’s US success, or that he could actually use his alleged sales skills to run the whole company is ludicrous.
It’s amazing to me how many people will cheer on some random Johan, and attribute wonderful qualities to him when he hasn’t done anything. Other than move the HQ from Detroit to NYC and rename some cars, what has he done? And what did he do at Infiniti? Same thing – he moved the HQ from Tokyo to Hong Kong, and he renamed the cars with his own letter/number system (all cars now start with Q). Meanwhile Cadillac sales are in free fall. Yet still, most here cheer him on as the right man at the right time. Why? No one has ever answered that, and I believe that no one ever will answer it. But go ahead, be a mindless cheerleader for some random Johan – he’s your man, go Johan!
Drew, its funny, but the guys like you with the same vision running this brand is the reason why Cadillac was in decline so many years. You don’t understand one simple thing: today you can’t return the status back and become a super luxury brand without going GLOBAL. It is impossible.
And even in America, as you see, people prefer the German cars.
So finally Cadillac has a leader, who has already achieved a huge autonomy for the brand and who knows what to do.
I’m pretty sure, this brand has a very bright future.
Rye, when did I say that Cadillac shouldn’t be a global brand? It’s an iconic American brand that is known around the world and can sell around the world, like Coca-Cola or Disney. Just because “Silent” said I didn’t want Cadillac to sell outside the US doesn’t make it true. He’s a liar.
But if Cadillac rejects the qualities that made it successful and uniquely American, what is it? It’s generic, that’s what it is. And you can’t get a premium for generic cars. You say that German cars sell in America – yes they do, and they sell by remaining German, with German cultural attributes and Germans in charge of the company. I don’t happen to like German cars, not everyone likes them, but they have their place, just like Italian sports cars or British super-luxury (Rolls Royce and Bentley).
The reality is that Cadillac did not drop from #1 to #5 (and falling) by failing to imitate the Germans, it fell because it imitated the Germans. The flops of the V8-6-4, the Cimarron, the Catera, etc. – can all be traced to Cadillac failing to be Cadillac and trying to imitate the Germans. Let the Germans be Germans. There are a lot of people who wouldn’t buy anything that didn’t have a German badge, even if it matched the German cars in every way except the badge.
The car market is bigger than just the German version of it. Not everyone likes cramped, hard-riding, over-engineered unreliable cars. But if Cadillac is going to be a global brand, it needs to offer something that people see as American, as a connection to their roots. Not a generic bland brand from some guy named Johan, who thinks German cars are everything and Cadillacs are nothing. Or from some guy named Uwe who likewise thinks German cars are the only thing worth making. Or from some little girl named Melody who never considered buying a Cadillac until they gave her a job there. Cadillac needs someone who actually appreciates what made Cadillac #1 in the US (the Cadillac core values), not a bunch of outsiders who hate Cadillac and want to treat it like a blank sheet of paper, on which to copy the Germans, always one generation behind.
Well, from what I’ve heard, they are not going to copy anything or anyone.
One guy, who has seen the next gen Lade’s interior said it would get an improved “Escala” interior. Also there is a huge 4-door cabrio on the way (one of the versions of the CT8).
What makes you think that they won’t look “American” anymore? To me the current Caddys don’t look American in my understanding.
Cadillac President Johan de Nysschen has successfully stopped Cadillac from transforming into Chevrolet as only a select handful of Americans will even consider buying a Cadillac and spotting a 2017 Cadillac CTS or ATS is as rare as seeing a Lamborghini Huracan.
What did I just read?
Folks come on wise up here.
Pro and Anti JDN please give one example of what model he has introduced that has helped or hurt Cadillac?
Chirp, Chirp, Chirp……
You can not give one model he has introduced as he has not had enough time to bring out one single model. So to this point you really have no evidence to make a cal, on.
The first full model will be a CT4 and we should have a series that we can judge in the next few years. Then a full assessment can be made fairly.
The only things we can go on is that we know they now have proper funding and that they have greater independence from the HM board that has held them back.
Once the new product arrives it will take time to gain the trust of the public so we will need to monitor the results over time.
Till then the petty snide comments and any real praise need to wait if it is to have any credibility.
Cadillac is returning to their roots where they will be a car designed by, engineered by , conceived by dedicated by Cadillac staff free of distraction of GM.
This is an important move to gain what used to make Cadillac a important car.
The same for making it a lower volume higher price and ATP model.
Cadillac used to be a model not everyone could have and was seen as a high value high tech model. They lost this and that is what needs to come back.
The simple fact is what some want just will not sustain Cadillac moving forward and change is a must.
So let’s just see what happens and gauge the results on reality of what comes not the petty bickering on what you don’t know yet.
I guess I was reacting more to Johan stepping up, front and center, vs hearing from Melody or Uwe.
Still would have liked the interviewer to ask some more pointed questions re rollout timing and sequence, Chinese sales margins vs US … stuff like that … or maybe he/she did, and Johan’s not in a position to comment.
Captain Carl, that did not look like a real interview to me. It appeared to me that JDN had been given the questions in advance, and he answered them as if he’d written his answers down ahead of time. Notice how JDN does not appear to be surprised by any of the questions, and takes no time thinking about them before he answers.
Also, JDN basically gives “one liners” in his answers and does not expand on anything. For example he says his favorite Cadillac is a 1955 Series 62 convertible. But he doesn’t say WHAT it is that he likes about it. It’s as if he’s filling out a form, or he’s already filled out a form and he’s there to present his answers in person. There’s no follow-up by the interviewer. JDN doesn’t even answer the one question that might have shown what he’s about, whether he’d like to race a car or cruise in one (we already know the answer, it’s race – he has said he wants all future Cadillacs to be “driver’s cars”; JDN is being phony in failing to answer, IMO).
This is a phony “interview” with a guy who is unqualified for the job, IMO. And if Cadillac wanted a “face” for the company, did they have to get an old, balding, South African one? Yet your initial post currently has 12 thumbs up vs. 2 down, so apparently the people here love JDN by a factor of 6:1. What I can’t figure out is WHY. No one has bothered to answer that one yet.
Scott3, name one model that JDN has introduced that has helped Cadillac? (Chirp chirp chirp).
Name the reasons why JDN is qualified to be head of Cadillac? (Chirp chirp chirp)
Tell us why you believe that JDN will be successful at Cadillac? (Chirp chirp chirp)
Meanwhile, Cadillac sedan sales are in free-fall. And JDN is not helping when he declares the ATS, CTS, and XTS dead for the future, even while they are being offered for sale over the next several years. That’s very poor salesmanship. All it does is kill today’s sales, so that JDN’s products will look better by comparison when he introduces them. But that’s not good for GM even if it is good for JDN.
Btw, it is you, who should answer why your favorite angular A&S styled models ATS-CTS are not selling 🙂
There is no model on sale yet, which was created under JDN)
Sure I’ll answer that Rye. I realize that you don’t like the A&S angular styling, which you call “slab sided”. That’s one opinion. But in the views of most, the exterior styling has been the biggest positive Cadillac today has vs. the competition. And JDN intends to end that styling, in favor of generic Euro-rounding, Euro-blandness.
So why aren’t the ATS and CTS selling? It’s not due to the exerior styling. The main reason IMO is that Cadillac buyers don’t want cramped hard-riding cars like the ATS and CTS. And the people who do want cramped hard-riding sedans want ones with actual German badges, which the Cadillac lacks. In fact the ATS has out-Germaned the Germans, in the sense that its even more cramped and hard-riding than the comparable German cars.
Not to mention, Cadillac trashes the image of the ATS and CTS by offering cheapened base models with vinyl seats and halogen headlights, etc. And new this year, JDN has declared the ATS and CTS (along with the XTS) dead for the future, which does not help current sales. I’d like to say that’s an “oops” by JDN, but I think he did it deliberately, so that the outgoing product would look bad compared to the models he plans to introduce. However, he’ll never get Cadillac sales anywhere near #1 again, and probably can’t even retain the #5 (lusury US sales) slot, with his “strategy”.
Drew, you continue to question the credentials of JDN with little to no merit behind the argument. He ran Audi in both Japan and the US nearly doubling sales in the latter in a 6 year span. Keogh took over a well oiled machine and Audi was able to build off the strong momentum that JDN built up. If he had nothing to do with the sales and profit increase, why did Audi Germany employ anyone in the position at all? From your perspective an empty chair could have done the job.
In truth, there was a ton of work that went into the turnaround in the perception of the brand. A new Marketing strategy, new team, new office (including a move to DC!), new dealership strategy. But it’s easier to say the product was good so everyone flooded Audi showrooms. That is simply untrue and to be honest slightly ignorant.
Johan went on to lead the Infiniti global brand out of Hong Kong where the geography gave him an in-depth understanding into the Chinese market, where Cadillac is HUMMING now.
Scott3 pointed out that we haven’t had time to see the Models Johan has introduced, so if you would like to remain a pessimistic grouch until then, that is your right. But stating in the internet comments that Johan doesn’t have the qualifications for the role is just a personal attack you are carrying out because he’s not an American.
Cadillac is lucky to have someone like Johan with a vision, supported by a CEO who understand the benefit of having a strong luxury carmaker under the GM portfolio. Johan has been in the automotive industry for almost 3 decades and boasts an impressive international resume that will be important for Cadillac moving forward.
Let me guess, your other problems are the move to NYC (allows for recruitment of talent) Nomenclature changes (from confusing to hierarchical) Pinnacle (aligns with consumer expectations of luxury brands) Thought I would just tackle those in short for you, for now.
Auto_1738, it’s true that I think almost any sales manager could have done JDN’s job at Audi USA equally well. Audi was releasing some great product during that time, and it was also a time when the German luxury fad was hitting US buyers – neither of which had anything to do with JDN.
But let’s say that JDN really did great things as a dealership guy at Audi USA. I don’t see how moving the Audi USA HQ from Detroit to Herndon Virginia made a big difference, but he did it and the US market share doubled – we can’t say this was cause and effect, but now JDN thinks that moving the HQ is his “special sauce”. He moved Infinity HQ from Tokyo to Hong Kong and Cadillac HQ from Detroit to NYC, as if somehow those moves were going to double sales at either brand.
At any rate, even if (and it’s a big “if”) JDN was a great sales/dealer guy, that’s got very little to do with running an entire car brand. Running a brand involves decisions over engineering, design, production, component sourcing, employee relations (i.e. dealing with unions), as well as marketing and sales. I’d rather have seen GM choose an American with an engineering background, but that decision has already been made. What I don’t understand is all the cheerleading for JDN, or optimism over his tenure.
You say GM/Cadillac is lucky to have someone with JDN’s “vision”. So what’s his vision? All I can see is that he wants to take Cadillac further and further away from the values that made them successful in the first place. According to the recent NY Times interview, JDN’s “vision” is to make all the Cadillacs “drivers cars” (note that in October, the non-driver’s car XTS blew away sales of the ATS and CTS, but why should JDN care about that), and he wants the cars to move away from the angular US styling to the Euro-wannabe bloated rounding. Yes ok and he likes changing the names to his own letter-number scheme (something he did at Infiniti too, which did not work well) and he likes moving the HQ. But where’s his focus on roominess, ride comfort, bold angular styling, the latest in consumer electronics, luxury interiors, and reliability – the traits that built the brand? Not that he as a South African would have any idea of what built the brand, or would actually care. To JDN the luxury car world begins and ends with the German cars. I say there’s much more to it than that, but I am an American (perhaps ironically, one of German ancestry).
What we have here is a case of “The Emperor’s New Clothes”. JDN has no real qualifications and no real game plan, other than move the HQ, change the names, and try to out German the Germans on HP/”performance” and Euro-rounding. He’s going to find that you can’t sell a lot of German-like cars without an actual German badge. He’s going to find that the people who do like Cadillac’s comfortable roomy rides and angular styling won’t like his products. He’ll be in no man’s land. And yet I still expect the majority of people here to be cheering him on and dissing the naysayers, just as the people who claimed to see the Emperor’s clothes wouldn’t admit that he was naked.
Hmm not sure if you are confused about his role or title at Audi USA, he was the president, not as you state it “sales manager” or “dealership guy”
In terms of the HQ move, in today’s world top talent has move leverage than ever in terms of where they can work and what they expect from an employer. The unfortunate truth is that top talent that drives trends in luxury automotive or otherwise, doesn’t want to live in Detroit. I say unfortunate truth because I have lived in both Detroit and New York and NY is astronomically more expensive. The talent they have been able to recruit is helping making decisions outside of the GM structure to give cadillac more autonomy. If you think that it didn’t have ANY impact at Audi then its likely this is a moot point between you and I as neither is going to convince the other to change their position (welcome to commenting on the internet!)
The move during his time at infiniti was short lived, its take 4-6 years to put a brand new car into production. The one car that he DID have influence over, Q50, seems to be selling a hell of a lot better than it did as a G37: 2016 44.007
In regards to experience of running a brand, i.e “decisions over engineering, design, production, component sourcing, employee relations (i.e. dealing with unions), as well as marketing and sales.” He has experience in every single one of those fields… he is a car guy at heart and even if he wasn’t, do you think you rise to this kind of role just knowing how to sell a car, be serious. And to that point, you think he hasn’t studied the history of cadillac to know the heritage of the brand, he mentions it in several interviews
I do appreciate you admitting you’re mostly pissed off he’s not an american, I know he’s married to one, maybe soon he will be one too.
To your comments about luxury interiors, have you seen the latest interiors on the Escalade?
Latest consumer electronics, they inked an exclusive partnership with bose for a cadillac featured bose panaray system, (for your reading: http://media.cadillac.com/media/us/en/cadillac/vehicles/ct6/2016.detail.html/content/Pages/news/us/en/2015/mar/0326-bose.html)
Not mentioned but important, FIRST semi-autonomous cruise control system ousting Silicon Valley fan boy Elon Musk’s Tesla.
Ultimately JDN has set up the company for success in the future. The product lineup will come, it takes time. The Escala was a fantastic glimpse into what lays ahead
“…he was the president, not as you state it “sales manager” or “dealership guy””
AND that’s what the “president” of Audi USA does. He works with the sellers, the dealers. He does not design, engineer, or produce cars. That part is done in Audi Germany. Look at what Scott Keogh does for Audi USA now. Same as what JDN did previously.
“In regards to experience of running a brand, i.e “decisions over engineering, design, production, component sourcing, employee relations (i.e. dealing with unions), as well as marketing and sales.” He has experience in every single one of those fields… he is a car guy at heart and even if he wasn’t, do you think you rise to this kind of role just knowing how to sell a car, be serious.”
No he doesn’t have experience in every one of those fields. BACK THAT UP! Where is JDN’s engineering, design, and production experience? You are just winging it here.
“Car guy at heart” doesn’t mean anything. We are all “car guys” (and “car gals”) who comment here. Big deal. He’s a sales and marketing guy, and there’s nothing wrong with that. Just that he’s not qualified to be CEO of the brand itself.
“I do appreciate you admitting you’re mostly pissed off he’s not an american, I know he’s married to one, maybe soon he will be one too.”
I am NOT “pissed” that JDN is not an American. My point is that Cadillac should have someone running the company at a high level who has a deep understanding of what Cadillac means to Americans. He simply doesn’t have the background. They can give him a green card or citizenship, it’s not going to give him any more understanding of American culture than I would get of Japanese culture by buying an authentic samurai sword.
I’m not looking at this as a jobs program, and am “pissed” that Americans have been shut out of their own jobs. I’m looking at it as stupidity on the part of GM, to hire a guy who does not deeply understand American culture and the place Cadillac has in it. That’s not something you can study, you have to experience it over a lifetime. JDN grew up thinking Cadillacs were trash and German cars were everything; I don’t care if he gets US citizenship or not, it doesn’t give him the background he needs to appreciate Cadillac.
The Bose Panaray is great, yes. Nice that Cadillac has connected with a core value there. What about the other ones?
“In terms of the HQ move, in today’s world top talent has move leverage than ever in terms of where they can work and what they expect from an employer”.
Yeah right. “Top talent” is what Melody Lee keeps harping on, while she sips her lattes and watches fashion shows at GM expense. JDN moved the HQ to NYC because he doesn’t know what else to do. Just as he moved Audi USA to Herndon VA. I’ve used to live near Herndon, and I’ve been to Detroit, and the right job and right pay would take me either place – though I wouldn’t choose either one outright. New York City just means a lot more expense for GM/Cadillac, and a disruption of communication. Lincoln tried to move to California about 20 years ago, then they realized it was limiting the productive connection between design and manufacturing, so they moved back.
“Ultimately JDN has set up the company for success in the future. The product lineup will come, it takes time. The Escala was a fantastic glimpse into what lays ahead”
Again, mindless cheerleading is all well and good – but what makes you so certain that JDN will succeed? JDN didn’t even have the guts to build the Escala. JDN is a copier (of the Germans) and an incrementer, not someone who would release bold product as Cadillac did in the past. JDN is at best a Tim Cook compared with a Steve Jobs, but that’s overly complimentary to JDN.
By the way, look at the October sales figures for the Cadillac sedans, year over year. ATS down 42%, CT6 down 40%, CTS down 24%. And XTS up 50%. Which one of those most represents the brand’s history, and least represents JDN’s vision for Cadillac’s future? The XTS (it’s not a “driver’s car”, which is what he wants ALL Cadillacs to be). It’s not hard to see where Cadillac is going under JDN, and it’s not up, which is really sad considering what Cadillac once was and could be again. What I can’t figure out is why some people are cheering him on. Do you really hate American Cadillac that much, that you want to see a South African dismantle the iconic brand?
No point in arguing with him.
Drew do you have to misquote and lie to rationalize your point or are you just illiterate?
Reread my quote again “Pro and Anti JDN please give one example of what model he has introduced that has helped or hurt Cadillac?”
At this point no one can declare victory or failure.
Also as I warned before one model and one year also will not determine this deal as Cadillac needs to re earn the public’s trust.
As I have stated to you before I like how GM has funded Cadillac properly, JDN has isolated GM from tampering with Cadillac as they have in the past.
JDN also has put together a staff of engineers and designers that are dedicated to Cadillac. No more designers working on a Cruze on Monday ad an ATS on Friday.
Will this work only time will tell but it is the correct recipe for possible failure with the right mix of quality, style and product mix.
As for sales yes they are down but in this segment 30% can be just 100 or 200 cars. If you compare the numbers to the others in class Cadillac is far from last.
Finally to help clue you in this segment can make 8o% of the profit of Chrvy cars due to the extreamly high profits here.
The luxury cars are second only to full size truck in profits. It cost so little more to build and engineer a Cadillac over Chevy. The only real added cost is the content.
One thing JDN has done is he has moved to remove the trailer trash from the Cadillac customer base. I know it has made them mad but I regress.
If you want to be creditable be honest and be realistic. Two traits you lack.
“Drew do you have to misquote and lie to rationalize your point or are you just illiterate?”
In what way did I misquote or lie about your post or anyone else’s? Give examples.
“One thing JDN has done is he has moved to remove the trailer trash from the Cadillac customer base. I know it has made them mad but I regress.”
I can see why you and JDN get along, you both share the “right driveways” snobbery. Remember that this is a for-profit business, not an artistic statement. Yes high marginal profits can be made while charging high prices, but you have to make enough sales to cover the fixed (development, testing, production) costs. I think some of you believe that high profit margins are all that matters in terms of overall profitability. The old Cadillac charged high prices AND made lots of sales.
I think you meant “I digress” but I will take you at your word that you “regress”. As in returning to a former or less developed state. And that’s a direct quote from you.
You can’t discount your way to a exclusive image.
You sold the past fleet woods and DTS to anyone and look where it got you. No where.
The key to this segment is to sell image and a product not just anyone can have.
Yet while doing so you can charge a greater price.
Just look what the image of the Denali has done for GMC. It is not priced for everyone but it has made a ton of money for GMC.
Porsche took the path that you want with cheap models and high volume and nearly went under in the 1980’s.
The 944 and 924 sold in great numbers but they trashed the Porsche image and in the end did not turn the profits they needed. Volume alone is not the same as profits.
They did away with the low end and returned to more expensive lower volume models. They move the SUV models for volume as they are less sensitive to volume. Yet they are not cheap and even more profitable.
Ferrari has always limited production since the 308 as it hurt the image with volume. Today you can buy one cheap as there are so many. If you can afford the repairs.
Sorry if you are not Cadillac material anymore.
Cling to your DTS past as long as you can till the head gaskets let go.
The Buick LaCrosse is a better car than the Cadillacs you have owned. It is more what you want. It may not make you Hill Billy rich looking but you will be better off with a better car.
Or you can go to the 300 and get one for around the price of a loaded. Malibu. Good car but tarnished discounted image.
The real luxury image has great elements of being a little snobby. It is part of the look at me image that sells most of these cars.
People buy jewelry and expensive suits for the same thing. Guys that are bad at golf buy still buy Callaway clubs because of image.
Yes it is vain and stupid but it is human nature and gets people to over pay for cars.
It is not art it is psychology to make greater profits.
Scott3, you may feel smug about your trash-talk comments, but there’s no way I would buy a Buick LaCrosse. And any chump with $35k can afford a Cadillac ATS now with the vinyl seats and halogen headlights, so the “right driveways” thing is bogus.
Cadillac is a little more “exclusive” today simply because they don’t sell as well as they used to, but their price is much more within reach of average Joes than it used to be. Don’t kid yourself otherwise.
By the way, the DTS cost more than the ATS or CTS. If Cadillac no longer wants to sell real Cadillacs, I’m sure Lexus will take my money. But the bottom line is that Cadillac is missing out on major profits – hiring JDN was a bad business decision by GM. You’ll see it play out, the funny thing is that even in 10-12 years you’ll never admit that I was right and that you were wrong. I’ve seen your type before – big talk but nothing behind it but bluster.