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General Motors U.S. Sales Increase 11.9 Percent To 279,397 Units In September 2017

General Motors Company reported 279,397 new vehicle deliveries for September 2017 in the U.S. market, an 11.9 percent increase compared to September 2016. Sales increased at Chevrolet, Cadillac and GMC and decreased at Buick.

“Our new crossovers from Chevrolet, Buick, GMC and Cadillac have been very well-received and Chevrolet had an outstanding month with the Silverado and Colorado,” said Kurt McNeil, U.S. vice president of Sales Operations. “We are entering the fourth quarter with strong momentum, great products and a healthy economy.”

GM continues to focus on crossovers, a segment that is growing in volume and also carries higher margins. By the end of 2017, GM will offer customers the U.S. industry’s newest and broadest lineup of crossovers, including the 2018 Chevy Equinox2018 GMC Terrain2018 Chevrolet Traverse, and 2018 Buick Enclave along with the Buick Regal TourX ruggedized wagon. An all-new Cadillac XT4 compact crossover will launch in 2018 to grow Cadillac’s crossover lineup. And though not officially confirmed, GM is also expected to introduce a new Chevrolet Blazer as a midsize crossover next year.

GM Chief Economist Mustafa Mohatarem said all the key U.S. economic indicators point toward continued economic growth and stability. In addition, regions devastated by the recent hurricanes will continue to recover, helping spur new and used vehicle sales.

“The overall strength of the U.S. economy is the main force driving the market,” he said. “With the U.S. economy strengthening, retail sales should remain strong for the foreseeable future.”

 

Sales Summary - September 2017 - General Motors - USA

SalesSales Mix
Total279,397249,795+11.9%+29,602100.0%100.0%
Sale TypeSeptember 2017September 2016September 2017 / September 2016September 2017 - September 2016September 2017September 2016
Retail221,075204,449+8.1%+16,62679.1%81.8%
Fleet58,32245,346+28.6%+12,97620.9%18.2%

GM U.S. September 2017 Sales Notes

General Motors sales overview:

Sale types:

  • Total sales volume increased 11.9 percent to 279,397 vehicles or 29,602 units:
    • Chevrolet cumulative sales increased 17.4 percent to 199,801 units
    • GMC cumulative sales increased 9.4 percent to 47,329 units
    • Buick cumulative sales decreased 20 percent to 16,737 units
    • Cadillac cumulative sales increased 1.1 percent to 15,530 units
  • Retail sales volume increased 8.1 percent or 16,626 vehicles to 221,075 units, representing 79.1 percent of total September 2017 sales compared to 81.8 percent in September 2016:
    • Chevrolet retail sales increased 12.1 percent to 151,792 units
    • GMC retail sales increased 5.8 percent to 40,938 units
    • Buick retail sales decreased 4.1 percent to 16,498 units
    • Cadillac retail sales decreased 9.6 percent to 11,847 units
    • The results represent GM’s best September retail performance since 2007 and its retail share is estimated to be up 0.6 percentage points
  • Fleet sales volume increased 28.6 percent or 12,976 vehicles to 58,322 units, accounting for 20.9 percent of total September 2017 sales compared to 18.2 percent in September 2016:
    • Commercial and government deliveries were up 25 percent and 38 percent, respectively
    • GM has gained U.S. Commercial market share for 14 consecutive months
    • In the first nine months of the year, GM has the lowest daily rental mix of any full-line automaker at 8.7 percent of total sales.
    • GM remains on track to decrease daily rental sales by 50,000 units in 2017

Average Transaction Prices (ATPs) & Incentive Spending:

  • GM’s September incentive spending as a percentage of average transaction prices (ATP) was 14.6 percent, which reflects special programs that support disaster relief. In the first nine months of 2017, GM’s incentive spend is below its domestic and many Asian competitors.

Inventory:

  • September month-end inventory was 820,741 units for a 76 days supply, representing:
    • A decrease of 72,315 units from the 893,056 units at the end of August 2017
    • A decrease of 12 days from the 88 days supply at the end of August 2017
    • An increase of 35,227 units from the 785,514 units at the end of September 2016
    • A decrease of 3 days from the 79 days supply at the end of September 2016
  • Inventory levels are down about 160,000 vehicles in the third quarter
  • GM is on track to meet its inventory target, which is to end the year with stocks at or below last year’s level of about 850,000 vehicles, with fewer cars and more trucks, crossovers and utilities in the mix.
  • The automaker will continue to monitor the marketplace and will make additional production adjustments if needed

SAAR:

  • The seasonally adjusted annual selling rate (SAAR) for light vehicles was 18.1 million vehicles in September 2017. The SAAR is 17.0 million units for 2017 calendar-year-to-date

Chevrolet sales increased 17.4 percent to 199,801 units:

Cadillac sales increased 1.1 percent to 15,530 units:

Buick sales decreased 20 percent to 16,737 units:

  • Buick Cascada sales decreased 39.57 percent to 284 units
  • Buick Enclave sales increased 0.45 percent to 3,991 units; retail sales increased 41 percent
  • Buick Encore sales increased 13.22 percent to 8,262 units; retail sales increased 12 percent
    • The results represent the model’s best month ever
  • Buick Envision sales increased 39.56 percent to 2,300 units; retail sales increased 44 percent
  • Buick LaCrosse sales decreased 42.38 percent to 1,100 units
    • LaCrosse Average Transaction Prices (ATPs) increased 10 percent in the first nine months of 2017
  • Buick Regal sales decreased 58.61 percent to 702 units
  • Buick Verano sales decreased 97.51 percent to 98 units
  • Buick had its highest ever SUV/CUV mix at 87 percent
  • Buick maintains its retail focus with more than a 50 percent reduction in fleet deliveries year to date

GMC sales increased 9.4 percent to 47,329 units:

  • GMC Acadia sales increased 11.32 percent to 7,564 units
  • GMC Canyon sales decreased 0.92 percent to 2,922 units
  • GMC Savana sales increased 245.12 percent to 3,465 units
  • GMC Sierra sales increased 0.21 percent to 18,106 units
    • Denali penetration on the GMC Sierra reached 38 percent
    • Sierra had the highest ATP in its segment for the 12th consecutive month
  • GMC Terrain sales increased 61.17 percent to 9,116 units; retail sales increased 66 percent
    • The results represent the model’s best September ever
  • GMC Yukon sales decreased 32.19 percent to 3,591 units
  • GMC Yukon XL sales decreased 26.71 percent to 2,565 units
  • Overall Denali penetration was 33 percent, the highest monthly rate ever
  • In the first nine months of 2017, Average Transaction Prices (ATPs) are highest in GMC history at $43,210

Sales Results - September 2017 - USA - Chevrolet

MODELSEP 2017 / SEP 2016SEPTEMBER 2017SEPTEMBER 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
BOLT EV* 2,632**14,302 *
CAMARO+12.97% 7,4306,577-1.48%53,727 54,535
CAPRICE+2,187.50% 1838+2.86%576 560
CAPTIVA SPORT* 0**4 *
COLORADO+8.55% 11,27110,383+3.73%83,034 80,047
COMMERCIAL TRUCK+127.70% 674296+6.87%6,145 5,750
CORVETTE-46.77% 1,5062,829-16.85%18,891 22,719
CRUZE+0.34% 15,26815,216+8.13%149,234 138,012
EQUINOX+80.28% 27,51215,261+22.45%212,735 173,736
EXPRESS+15.03% 6,5145,663+8.19%53,828 49,751
IMPALA+0.40% 6,9476,919-31.46%50,743 74,038
MALIBU+11.47% 23,98921,521-17.15%141,162 170,389
SILVERADO+21.72% 55,23645,380-1.64%418,590 425,556
SONIC-64.79% 1,3563,851-41.50%24,047 41,109
SPARK-9.63% 2,0092,223-50.02%13,836 27,681
SS+3,320.00% 1715+38.46%2,981 2,153
SUBURBAN+5.60% 5,8875,575-0.82%38,959 39,282
TAHOE-6.51% 9,39710,051-1.27%69,109 70,000
TRAVERSE+50.76% 11,9437,922+3.16%88,864 86,142
TRAX-1.21% 8,4238,526+11.00%60,077 54,124
VOLT-28.46% 1,4532,031-5.99%15,348 16,326
CHEVROLET TOTAL+17.37% 199,801170,237-1.03%1,516,192 1,531,912

Sales Results - September 2017 - USA - Cadillac

MODELSEP 2017 / SEP 2016SEPTEMBER 2017SEPTEMBER 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
ATS-29.44% 1,2491,770-36.47%10,247 16,130
CT6-26.66% 9851,343+50.77%8,128 5,391
CTS-29.54% 1,0591,503-33.29%8,104 12,148
ELR-100.00% 06-96.75%17 523
ESCALADE+0.52% 2,1082,097-1.95%15,816 16,131
ESCALADE ESV-7.62% 1,5271,653+0.60%10,619 10,556
SRX-100.00% 0440-99.30%152 21,786
XT5+58.46% 7,3024,608+129.72%49,840 21,696
XTS-33.26% 1,3001,948-26.81%10,923 14,925
CADILLAC TOTAL+1.05% 15,53015,368-4.56%113,846 119,286

Sales Results - September 2017 - USA - Buick

MODELSEP 2017 / SEP 2016SEPTEMBER 2017SEPTEMBER 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
CASCADA-39.57% 284470-21.93%4,525 5,796
ENCLAVE+0.45% 3,9913,973-22.83%31,411 40,703
ENCORE+13.22% 8,2627,297+14.66%64,763 56,484
ENVISION+39.56% 2,3001,648+397.19%30,458 6,126
LACROSSE-42.38% 1,1001,909-21.16%15,634 19,829
REGAL-58.61% 7021,696-41.85%8,990 15,461
VERANO-97.51% 983,929-84.04%4,049 25,368
BUICK TOTAL-20.00% 16,73720,922-5.85%159,830 169,767

Sales Results - September 2017 - USA - GMC

MODELSEP 2017 / SEP 2016SEPTEMBER 2017SEPTEMBER 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
ACADIA+11.32% 7,5646,795+41.40%82,778 58,540
CANYON-0.92% 2,9222,949-14.47%23,269 27,206
SAVANA+245.12% 3,4651,004+73.92%24,168 13,896
SIERRA+0.21% 18,10618,068-6.06%154,476 164,440
TERRAIN+61.17% 9,1165,656-2.38%66,297 67,912
YUKON-32.19% 3,5915,296-9.62%31,927 35,325
YUKON XL-26.71% 2,5653,500-5.78%22,719 24,113
GMC TOTAL+9.39% 47,32943,268+3.63%405,634 391,432

Sales Results - September 2017 - USA - GM Totals

BRANDSEP 2017 / SEP 2016SEPTEMBER 2017SEPTEMBER 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
CHEVROLET TOTAL+17.37% 199,801170,237-1.03%1,516,192 1,531,912
CADILLAC TOTAL+1.05% 15,53015,368-4.56%113,846 119,286
BUICK TOTAL-20.00% 16,73720,922-5.85%159,830 169,767
GMC TOTAL+9.39% 47,32943,268+3.63%405,634 391,432
GM USA TOTAL+11.85% 279,397249,795-0.76%2,195,502 2,212,397

In the first nine months of 2017, General Motors U.S. sales decreased 0.8 percent to 2,195,502 vehicles. Retail sales during the same time frame decreased 0.7 percent to 1,778,118 units.

About The Numbers

  • All percent change figures compared to GM September 2016 sales, except as noted
  • There were 26 selling days in September 2017 and 25 selling days in September 2016
  • Starting in September 2016, GM began reporting sales of the Chevrolet City Express and Low Cab Forward on a single line entitled Commercial Truck

Further Reading & Sales Reporting

GM Authority Executive Editor with a passion for business strategy and fast cars.

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Comments

  1. Thanks Obama

    Reply
    1. More like Thanks Harvey!

      Reply
  2. Now redesign the malibu and Impala

    Reply
  3. Denali and Cadillac are really driving GEms bottom line!!!! Cant wait to see the same from Avenir!!!

    Reply
    1. Plus Silverado plus crossovers plus SUVs.

      Reply
  4. GM is doing a great job selling down the outgoing crossover models, Equinox, Traverse, Terrain and Enclave. They carry generous discounts to help with the process.

    The good news is that the new model pipeline is still in it’s earlier stages and looks to have no end. The timetable for model refresh or redesign has been greatly reduced. The net result is more current models from GM and better margins.

    Reply
    1. Yes they are. Picked up a 2017 Terrain SLE-1 in September. Couldn’t pass up the deal. $10,600 off sticker.

      Reply
  5. I sure hope the SUV fad dies down in the upcoming years. Getting sick of looking at them clogging up the roadways!

    Reply
    1. Keep waiting…………….

      Reply
    2. Until gas hits $4 again, they’re here to stay. And even then, people will most likely move to smaller/hybrid SUVs.

      Reply
  6. Well, as the Cascada’s sun sinks slowly In the west, I still have to wonder about the wisdom that encouraged GM to …

    – sink big money into two C+ Super Bowl Cascada commercials, featuring

    – two ‘A’ list female models, and – more questionably …

    – two NFL ‘stars’ … the unpredictable Odell Beckham Jr., and – now – the suddenly radioactive Cam Newton.

    Extremely expensive media buys and productions, for a dwindling, uncertain-future novelty car, whose buyers – I’m guessing – are largely female.

    Makes you wonder who’s calling the shots and how wisely – I guess you can’t predict the Cam Newton thing (other sponsors are dropping him as we speak) … I get the whole ‘get ’em into the showroom’ thing, but two big money SB commercials with no shelf life, and a Kimmy Schmidt on-line disaster …

    I guess that’s why Duncan shuffled the former Buick marketing leads (Tony D and another) off to Dubai and beyond.

    The car’s ok – but if you crunched the numbers, Buick’s successful 3 SUV/CUV lineup can make up for a lot of ills. I’d guess (or hope) Buick has pulled the Cam Newton stuff from the Buick Channel, if they haven’t already.

    Well, at least Buick is one marque that dared greatly.

    Reply

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