This December, automakers from around the globe will converge upon Los Angeles, California for the 2017 LA Auto Show – one of the four most important events on the North American auto show calendar, together with Detroit, Chicago, and New York.
Yet despite the big status the LA Auto Show enjoys, it seems as though General Motors has no big news during the event; a glance at the press schedule in the days leading up to the show reveals no mention of press conferences for Buick, Cadillac, Chevrolet, or GMC. The automaker’s car-sharing service, Maven, is also not mentioned.
General Motors’ decision to apparently not break any news or reveal any new models during the Los Angeles Auto Show isn’t that unexpected. Just last year, the automaker chose to present its all-new Chevrolet Colorado ZR2 off-site prior to the show, instead of hosting a conference on the convention center floor. Moreover, it does seem to match the attitude held by GM’s crosstown rival, Ford, which has only scheduled a press conference for its Lincoln luxury brand. That doesn’t immediately imply the Ford won’t be revealing anything off-site, however.
More importantly, GM’s choice to host its big news and debuts away from the convention center seems to be in-line with a broader attitude toward auto shows that many manufacturers have adopted. With the excellent, almost-immediate coverage that the internet provides, global automakers have started to rethink how to most effectively introduce new products, with many experimenting with unconventional venues like the Consumer Electronics Show or Goodwood Festival, or hosting smaller, more focused events of their own.