mobile-menu-icon
GM Authority

General Motors Has No LA Auto Show Press Conferences Scheduled

This December, automakers from around the globe will converge upon Los Angeles, California for the 2017 LA Auto Show – one of the four most important events on the North American auto show calendar, together with Detroit, Chicago, and New York.

Yet despite the big status the LA Auto Show enjoys, it seems as though General Motors has no big news during the event; a glance at the press schedule in the days leading up to the show reveals no mention of press conferences for Buick, Cadillac, Chevrolet, or GMC. The automaker’s car-sharing service, Maven, is also not mentioned.

General Motors’ decision to apparently not break any news or reveal any new models during the Los Angeles Auto Show isn’t that unexpected. Just last year, the automaker chose to present its all-new Chevrolet Colorado ZR2 off-site prior to the show, instead of hosting a conference on the convention center floor. Moreover, it does seem to match the attitude held by GM’s crosstown rival, Ford, which has only scheduled a press conference for its Lincoln luxury brand. That doesn’t immediately imply the Ford won’t be revealing anything off-site, however.

More importantly, GM’s choice to host its big news and debuts away from the convention center seems to be in-line with a broader attitude toward auto shows that many manufacturers have adopted. With the excellent, almost-immediate coverage that the internet provides, global automakers have started to rethink how to most effectively introduce new products, with many experimenting with unconventional venues like the Consumer Electronics Show or Goodwood Festival, or hosting smaller, more focused events of their own.

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

Subscribe to GM Authority

For around-the-clock GM news coverage

We'll send you one email per day with the latest GM news. It's totally free.

Comments

  1. That’s no surprise, GM long ago gave up on the west coast, it is to difficult to compete with all the imports. Drive around L.A. and the only GM vehicles you will see are rental cars. BMW’s, Audi’s, and Mercedes, each out number Cadillac 10 to 1. Lexus, it’s more like 20 to 1.

    Reply
    1. Disagree with you. I’m living in bay area. There are lot of GM full-size SUVs or Trucks running in there and much easier see those than Japanese full-size trucks and SUVs, as well as lot of Volts , Bolts running there too, and it is easier to see Corvettes and Camaros in there. California is one of huge states, most people or richer people living in there, and biggest car market in America. Although imports have been dominating in there, it doesnt mean Big 3 are total losers and cant make money in there.

      Reply
      1. Foreign brand trucks, rarely if ever, star in any Hollywood movies that take place in the U.S. .

        Reply
  2. Recently GM has unveiled things off site from autoshows, holding their own event

    Reply
  3. I would have though the Cadillac SUV would have been shown. I doubt in Detroit and New York is way too far. Maybe a event on there own.

    More importantly the unveil we are all waiting for is ….. where is the ZR1

    Reply
  4. General Motors CEO Mary Barra said the company will be introducing 20 new electric vehicles by 2023 a couple of weeks earlier which means you’ve got to imagine that GM will have a electric CUV, truck and sedan that will be ready to be introduced within the next 2-3 years; but going to the Los Angeles Auto Show and showing these products would be beneficial to the competition and tell them what GM is planning because the first one out will dominate the market.

    Reply
  5. I might be one of only few out there but I’m actually waiting for GM to introduce a new line of commercial vans.

    Reply
    1. GMC better get one of the new high top vans.

      Reply
  6. GM has moved intros around and right now just has pause till they bring the trucks to Detroit.

    Cadillac will be NYC for obvious reasons.

    California will be ground zero for the EV products so they will just have to wait till next year.

    Reply
  7. GM will definitely have at least one new product to in show in LA, albeit off site. This what I think GM’s auto show reveal schedule will look like:

    LA: 2019 Chevrolet Malibu (refresh)
    Detroit: 2019 Chevrolet Corvette ZR-1, 2019 Chevrolet Silverado, 2019 GMC Sierra
    Chicago: Mild facelift for the 2019 Chevrolet Colorado and some special editions.
    Geneva: 2019 Chevrolet Corvette ZR-1 (European-spec)
    New York: 2019 Chevrolet Blazer, 2019 Buick Envision, 2019 GMC Canyon (refresh), 2019 Cadillac XT4

    I’m also quite confident that Ford will have strong showings at all of the auto shows this year as well.

    Reply
    1. C8?

      Reply
      1. Probably Detroit in 2019. I also have no idea when and where the Camaro will debut, but based on spy photos, it seems like they still have a lot of work to do.

        Reply
        1. Many expect it to be 2018. The C8 is scheduled to be introduced in 2019 as a 2020. Parts for prototypes and race teams are being made right now.

          Reply
          1. Given how early Ford revealed the new GT, I would’ve figured GM would at least announce the C8 with a teaser in Detroit. But they wouldn’t want to steal the ZR1’s thunder either.

            Cadillac needs to unveil the XT4 asap, to make up for lost sedan sales.

            Reply
            1. The ZR1 is the production car that you can buy now and the C8 is the concept. Because of schedules, I can’t see any other way to present this other than NAIAS 2018. I don’t see a conflict. 2019 NAIAS will see the production version of the C8.

              Reply
  8. Reply

Leave a comment

Cancel