Ford Rolls Out Posh F-Series Super Duty Limited, Leapfrogging GM On Premium Trucks
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The Texas State Fair has one overarching theme—save for tons of fantastic fair food—and that is the pickup truck. Ram, Ford, Chevrolet and GMC hold a major presence in the truck capital of the world.
While Chevrolet used the fair to kick of Chevy trucks’ centennial celebration, Ford had a different idea: roll out the world’s most premium heavy-duty pickup truck. That is the Ford F-Series Super Duty Limited. Just how premium? Six-figure premium, ladies and gentlemen.
Perusing the Chevrolet and GMC configurators show a Silverado 3500HD High Country flirts with $70,000, and a GMC 3500HD Denali is a tad more expensive. Those prices don’t even touch the F-Series Super Duty Limited’s base price. The F-250 Super Duty Limited will start at $80,835, including destination, when it goes on sale. That’s a lot of money, but there’s a lot of truck present, too.
Camelback two-tone leather seats, a leather-wrapped steering wheel, instrument panel, and armrests, dark ash wood trim with a hand finish, Miko suede headliner and special badging help bring the posh feelings to the Super Duty Limited. The truck also boasts a laundry list of technology and active safety features.
It could be argued GM was first to the ultra-premium truck segment with the GMC Sierra Denali Ultimate, but Ford has tackled the heavy-duty segment head-on. The blue oval said 50 percent of all F-Series Super Duty sales in the U.S. in 2017 have been for higher-end models. Clearly, there’s a market, and we’ll have to wait and see how Chevrolet and GMC respond. We have a feeling there will be a more expensive GMC HD truck in the near future.
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Doesn’t matter how luxurious it is. It’s still an ugly truck!
Just what America needs.
More brodozers piloted by meat heads.
Did you know that Canada now accounts for more meathead pick up truck sales per capita than the U.S.? There are many Ford dealer lots where you can’t even find a car amongst the sea of $80,000 pick ups.
So much for Ford’s “we are eco and so much more refined” BS. Just like the Hollywood hypocrites that fly around the world in private jets, getting chauffered to one useless event after another in massive SUVs, all while spewing their eco-greenie BS that they think the rest of us should adhere to even if they don’t….
I could tell who wrote this piece just from the title, and now I know how to tell who makes the best supercar, luxury car, truck etc. $$$ > everything else!
No job openings at fordauthority huh?
There is no way I am ever spending 6-figures for a truck .
And the GMC Sierra Denali Ultimate looks more upscale than the Ford .
This is the dumbest trend to start ! Hey GM we make the most Premium truck and it over $100000 . Ford need to concentrate on the Lincoln and not their HD trucks
Well that should tell you all you need right there. FoMoCo thinks it’s more worthwhile to make a $100K F-series truck than to make a $100K Lincoln.
In that case, a Lincoln isn’t the best you can get from Ford.
You know if people will buy it more power to em. I would not pay it but many will.
Many here could not understand why GM saved GMC. Now look GMC is not the second largest volume division and second in ATP per unit sold.
The Denali line image is one of the best on the market and has brought in profits unlike any other branding at GM.
This is all about making money and trucks like this do that.
Ford already sells a F550 pick up and I expect GM to join that model with the new Mid Size trucks.
This is about giving the customer what they will spend their money on and it is proven to work.
As for Ford this is how they will pay to fix Lincoln and their EV programs with the profits from these k8nds of trucks. Their stock has been struggling to get over $11 for most of the year so they need funds from something else.
I already think a $100K Escalade Platinum is overpriced! So a six-figure pickup is out of the question!!! But if Ford can pull it off, be my guest!
“I already think a $100K Escalade Platinum is overpriced!”
It’s not overprice. It’s just out of reach.
There is a difference here.
Just because you term it over priced for you does not mean it is a bad deal if it sells in number good enough to make a good profit.
Hell I would not and could not buy one but that does not make this a bad idea If other are willing to pay this.
You can’t make these decisions personal.
I thought a $70k Denali was silly yet they still bought.
Just look at what dealers get for a Rocky Ridge truck conversion.
It the market will buy it they should build it.
It doesn’t matter how Luxurious it is, it’s still a Ford, No Thanks I will still be driving a Chevrolet!
In Texas trucks like this are akin to people in Detroit driving big Cadillacs .
These Super Duties can be put to work hauling horse trailers to the rodeo on a Friday night and cleaned up to take your significant other out on the town on Saturday night .
I have read where they are literally considered the ” Texas Cadillac ” , down south . It’s all down to how much you can haul ( the payload ) and how good you look doin’ it .
To be completely PC here , it is a cultural thing .
Even if I could afford one I have no need for a truck like this ,but Ford and GM know they can sell them and the profit helps the company in other areas .
Yes people will buy those expensive trucks and that is what has happen to the truck market, High price’s As long as people except it , Well friend ,the price will continue to go up on all trucks not just the premium, because the big three will say , Hey people will buy them any way !
“Yes people will buy those expensive trucks and that is what has happen to the truck market, High price’s As long as people except it , Well friend ,the price will continue to go up on all trucks not just the premium, because the big three will say , Hey people will buy them any way !”
Well that’s the whole point of selling a luxury product. It’s doesn’t matter if it’s a pickup or a sedan. Better quality and more desirable products can be hard for more money. Sales volume doesn’t matter as much as the average transaction price.
Month ago, I took delivery of a 2018 GMC 2500HD Denali,Z71,CC 6.0. I drove my 05 GMC 1500 xcab z71 for 12 years, not because I had to, because it was the best vehicle I ever owned! It was hard for me to order a vehicle that came near a $65,000 sticker price. I read GMC sells more Denali models of the 2500HD than any other model. To me I’d rather have more features as auto front collision brakes,front camera,the system now is nice, add a camera and make it better! Vent’s for rear passengers. All in all, the 2018 Denali is a VERY,VERY good build!