Cumulative U.S. sales of GM’s Cadillac brand increased 1.1 percent to 15,530 units in September 2017.
Retail sales decreased 9.6 percent or 1,260 units to 11,847 vehicles, representing 76.3 percent of total Cadillac sales in September 2017. That compares to 13,107 retail sales in September 2016, which represented 85.3 percent of total Cadillac sales.
Fleet sales increased 62.9 percent or 1,422 units to 3,683 vehicles, representing 23.7 percent of total Cadillac sales in September 2017. That compares to 2,261 fleet sales in September 2016, which represented 14.7 percent of total Cadillac sales.
Sales Summary - September 2017 - Cadillac - USA
| Sales | Sales Mix | |||||
|---|---|---|---|---|---|---|
| Total | 15,530 | 15,368 | +1.1% | +162 | 100.0% | 100.0% |
| Sale Type | September 2017 | September 2016 | September 2017 / September 2016 | September 2017 - September 2016 | September 2017 | September 2016 |
| Retail | 11,847 | 13,107 | -9.6% | -1,260 | 76.3% | 85.3% |
| Fleet | 3,683 | 2,261 | +62.9% | +1,422 | 23.7% | 14.7% |
Individual model sales performance was as follows:
- Cadillac ATS sales decreased 29.44 percent to 1,249 units
- Cadillac CT6 sales decreased 26.66 percent to 985 units
- Cadillac CTS sales decreased 29.54 percent to 1,059 units
- Cadillac ELR sales decreased 100 percent to 0 units
- Cadillac Escalade sales increased 0.52 percent to 2,108 units
- Cadillac Escalade ESV sales decreased 7.62 percent to 1,527 units
- Cadillac SRX sales decreased 100 percent to 0 units; the vehicle has been replaced by the Cadillac XT5
- Cadillac XT5 sales increased 58.46 percent to 7,302 units; retail sales increased 36 percent
- Combined XT5 and SRX deliveries increased 12 percent year-to-date
- Cadillac XTS sales decreased 33.26 percent to 1,300 units
In the first nine months of 2017, Cadillac sales decreased 4.56 percent to 113,846 units. During the same timeframe, Cadillac Average Transaction Prices (ATPs) increased $260 to $53,746, higher than many Germany luxury brands.
Sales Results - September 2017 - USA - Cadillac
| MODEL | SEP 2017 / SEP 2016 | SEPTEMBER 2017 | SEPTEMBER 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| ATS | -29.44% | 1,249 | 1,770 | -36.47% | 10,247 | 16,130 |
| CT6 | -26.66% | 985 | 1,343 | +50.77% | 8,128 | 5,391 |
| CTS | -29.54% | 1,059 | 1,503 | -33.29% | 8,104 | 12,148 |
| ELR | -100.00% | 0 | 6 | -96.75% | 17 | 523 |
| ESCALADE | +0.52% | 2,108 | 2,097 | -1.95% | 15,816 | 16,131 |
| ESCALADE ESV | -7.62% | 1,527 | 1,653 | +0.60% | 10,619 | 10,556 |
| SRX | -100.00% | 0 | 440 | -99.30% | 152 | 21,786 |
| XT5 | +58.46% | 7,302 | 4,608 | +129.72% | 49,840 | 21,696 |
| XTS | -33.26% | 1,300 | 1,948 | -26.81% | 10,923 | 14,925 |
| CADILLAC TOTAL | +1.05% | 15,530 | 15,368 | -4.56% | 113,846 | 119,286 |
About The Numbers
- All percent change figures compared to Cadillac September 2016 sales, except as noted
- There were 26 selling days in September 2017 and 25 selling days in September 2016
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- Running Cadillac sales results
- Running Buick sales results
- Running GMC sales results
- GM incentives and offers
- September 2017 GM sales results
- U.S. GM September 2017 sales results
- U.S. September 2017 Chevrolet sales results
- U.S. September 2017 Buick sales results
- U.S. September 2017 GMC sales results
- GM Canada September 2017 sales results
- Canada September 2017 Chevrolet sales results
- Canada September 2017 Cadillac sales results
- Canada September 2017 Buick sales results
- Canada September 2017 GMC sales results
- GM China September 2017 sales results
- Global September 2017 Cadillac sales results
- U.S. GM September 2017 sales results
Comments
This is not a healthy company. Increasing fleet sales by 62 percent only resulted in an overall sales increase of one percent? That’s not good. A quarter of all Cadillacs sold are non-retail sales and most likely being dumped into daily rental fleets. Everyone knows that kills future resale values which then prevents a brand from offering competitive lease rates compounding the damage by inhibiting future sales.
Cadillac is in a death spiral and I question how long GM’s Board of Directors is going to continue to dump money into the dry well that they’ve become. All of JdN & Co’s grandiose ideas like ferrying rich folks in helicopters to the Hamptons or holding fashion shows at The House simply aren’t resulting in sales. I’ve never known GM’s Board to put up with unprofitable products for long. They don’t care about halos or image vehicles or even history. GM only cares about products that make money.
I won’t be surprised if Cadillac gets axed in the same fashion as Oldsmobile and that’ll be a very sad day for America. Like Cadillac, Oldsmobile was in the midst of an expensive turnaround plan that wasn’t bearing much fruit and the bean counters seeing more years of investment and red ink finally said ‘no more’, it’s over. Unfortunately, I think it would be foolish to expect those same bean counters to make a different decision this time.
What is it with people not realizing new product (namely crossovers) are on the horizon? Stop being a doomsday prophet
Things at Cadillac are horrific because if it wasn’t for the XT5 CUV which saw an increase of 58.46 percent to 7,302 units in September, the overall performance sales numbers for Cadillac are horrific as this has to be telling GM CEO Mary Barra and the Board of Directors that new leadership is necessary because Cadillac sales in the United States is in a death spiral as the only thing that is keeping Cadillac afloat is the sales performance of Cadillac of China.
Have you stopped to think for one second that there is a plan in place that you are not aware of… or rather a plan that you should actually be aware of but do not have the patience nor the foresight to see through?
Have you stopped to think for one second that any plan that includes running the current company completely into the ground is not a good plan? Quality begins as an attitude, it comes from the top. There is no excuse why any GM brand should come in 27th place (last) in reliability, let alone Cadillac. Don’t repeat your tired old story that JdN has nothing to do with current products, if he doesn’t then who does?