Global sales of new Cadillac vehicles totaled 35,020 units in September 2017, an increase of 16.5 percent year-over-year. The results represent the brand’s 16th consecutive month of global sales volume growth.
“This continues to be an exciting time for Cadillac as we are enticing new, younger buyers while simultaneously further solidifying our global footprint,” said Cadillac President Johan de Nysschen. “Ground breaking new technologies like Super Cruise, the first truly hands-free driving technology for the freeway available on the 2018 Cadillac CT6, coupled with our aggressive product offensive beginning next year will help carry this positive momentum for continued growth.”
With these latest results, Cadillac remains on pace to surpass last year’s total of 308,718 vehicles sold globally. In the first nine months of 2017, sales increased 44,336 units or 20.9 percent compared to September 2016, totaling 256,613 units.
September 2017 Cadillac Sales By Model
Cadillac did not provide sales on a per-model basis in September, a practice that the brand began to implement at the end of 2016. It did, however, state that the Cadillac XT5 luxury crossover continues to lead sales for the brand with 103,645 units delivered globally in the first nine months of 2017. Given that the model tallied 89,111 deliveries worldwide in the first eight months of 2017, September sales of the midsize XT5 CUV tallied 14,534 units.
In addition, sales of the ATS family grew 15 percent in September, with market share gains coming from the U.S. and Canada. Sales of the CT6 increased 6.6 percent for the month.
September 2017 Cadillac Sales By Market
Cadillac sales increased in the United States, China and Canada:
- Cadillac sales in the United States increased 1.1 percent to 15,530 units:
- Retail sales decreased 9.6 percent or 1,260 units to 11,847 vehicles
- Fleet sales increased 62.9 percent or 1,422 units to 3,683 vehicles
- Cadillac sales in China increased 37.6 percent to 17,248 units
- Cadillac sales in Canada increased 1 percent to 1,277 units:
- Retail sales increased 18.8 percent to 1,237 vehicles
- Cadillac sales in all other regions (ROW, or Rest of World) increased 7.9 percent to 965 units
Unlike in the first four months of 2017, Cadillac did not provide individual sales figures for Mexico, Europe and South Korea or the Middle East; instead, it has bundled sales from those markets in the single ROW (Rest of World) line item.
| Market | September 2017 / September 2016 | September 2017 | September 2016 | YTD 2016 / YTD 2015 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| Total | +16.5% | 35,020 | 30,065 | +20.9% | 256,613 | 212,277 |
| United States | +1.1% | 15,530 | 15,368 | -4.6% | 113,846 | 119,286 |
| China | +37.6% | 17,248 | 12,539 | +61.8% | 124,625 | 77,028 |
| Canada | +1% | 1,277 | 1,264 | +16.4% | 10,182 | 8,751 |
| ROW | +7.9% | 965 | 894 | +10.4% | 7,960 | 7,212 |
September 2017 Average Transaction Prices (ATPs)
According to the J.D. Power Information Network, the average transaction price for a new Cadillac in the U.S. in the first nine months of 2017 remained around $54,000, maintaining the second-highest U.S. average transaction price among major luxury automotive brands.
About The Figures
- All percent change figures compared to Cadillac September 2016 sales, except as noted
- In Canada, there were 26 selling days in September 2017 and 25 selling days in September 2016
- In the United States, there were 26 selling days in September 2017 and 25 selling days in September 2016
- Data is not adjusted for the difference in selling days
- China sales represent retail sales, rather than wholesales
- Europe sales are estimated and do not include Chevrolet Corvette and Chevrolet Camaro, which are offered in some European dealerships selling Cadillacs
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- Running Cadillac sales results
- Running Buick sales results
- Running GMC sales results
- GM incentives and offers
- September 2017 GM sales results
- U.S. GM September 2017 sales results
- U.S. September 2017 Chevrolet sales results
- U.S. September 2017 Cadillac sales results
- U.S. September 2017 Buick sales results
- U.S. September 2017 GMC sales results
- GM Canada September 2017 sales results
- Canada September 2017 Chevrolet sales results
- Canada September 2017 Cadillac sales results
- Canada September 2017 Buick sales results
- Canada September 2017 GMC sales results
- GM China September 2017 sales results
- U.S. GM September 2017 sales results
Comments
Hello,
Can You explain me how is Cadillac a global brand?
I am asking because I am an owner of 2016 Cadillac CTS and due to my job duties I had to move from Germany to Gdansk (one of the biggest cities in Poland) and I had terrible service experience there. Despite the fact the service there is listed on cadillaceurope.com web page they weren’t eager to help me with my car! ‘we do just Opels, we can only change oil!’ – that’s what I heard from them. Later I had to pay a fortune to transport my car to Berlin for service. Cadillac is a parody of global brand. If I had bought Infiniti, I wouldn’t have any problems in all parts of Europe because Nissan unlike GM knows what global means.
Regards
Andreas Shulz
Andreas,
Not sure if I’m the right person to address your question… but I’ll provide my perspective.
Cadillac’s presence in Europe is limited. The brand is not expected to really focus on the region in terms of sales until the 2020-2022 timeframe. Service is another story altogether, and it truly sounds like the service experience you received is subpar.
What I’d be curious to know is whether or not you have already tried contacting the Cadillac Europe customer experience center at [email protected]. I would imagine that someone with the ability to pay thousands of Euros for a vehicle carrier transport from Germany to Poland would have done this upon receiving the kind of service you describe.
As for the rest of your comment regarding Infiniti… don’t be so certain. Nissan launched Infiniti in Europe prior to GM doing so (fully) with Cadillac (as per the timeframe I mentioned above)… but that doesn’t mean that they do a good job. Last I heard, they’re great at selling but are having a hard time getting Infiniti parts for service.
As for your original question of how Cadillac is a “global brand”… it is global in the sense that it competes in more than one market. Is it as global as Mercedes-Benz, BMW, Audi or Lexus? Not yet. But it depends on the market you’re looking at, also. For instance, Caddy’s presence in North America and China is significant… but it leaves a lot to be desired in Europe. By comparison, Infiniti’s present in North America and Europe is decent, but it leaves a lot to be desired in China. Pros and cons across the board…
I can confirm Infiniti is not treated as a separate brand in Europe, it merely is an offering in some Nissan dealerships and non-regular parts are a nightmare to find. The only non-European luxury brand which has decent servicing in Europe, is Lexus.
As for Cadillac, I’m thrilled with the service I get from my dealer in Belgium. Parts never take more than 48h to arrive and regular items (filters, brake pads, etc) are always available immediately. They also follow the recall programs and are very transparent upfront on what needs servicing and replacing. And with a smile.
So I guess the Polish experience must be an exception.
However, with Opel dealers now tying up with PSA, I guess fewer dealers will be able to continue servicing Corvette and Cadillac here in Europe.
Dear Alex,
[email protected] address received several e-mails from me and dozens of other EU Cadillac owners that I know either personally or from cadillac internet forums. We never received a precise reply. Mostly computer-generated messages. I also tried FB many times. Each time I asked basic question about the lies they post on their official web-page. There is only one Cadillac/Corvette service (no sales) in whole Poland and it exists on their list but…the address is wrong. The dealer that once had Cadillac franchise sold the parcel many years ago and now they are building a sky-scraper there! Imagine sb. with Cadillac trying to find help in capital of big EU country. I mentioned Infiniti because they have 4 high-rent dealers in Poland and I cannot imagine similar situation there. Even Chrysler (before it was axed by Italian nationalists caring only for Italian brands) used to have neat and tidy service/dealers everywhere from UK to Germany, Poland and Hungary. And that’s all before the latter joined EU. All those stories made me want to finally see Cadillac sold to a company that cares about Cadillac global presence. Maybe Geely?
Regards