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Buick U.S. Sales Decrease 20 Percent To 16,737 Units In September 2017

Cumulative U.S. sales of GM’s Buick brand decreased 20 percent to 16,737 units in September 2017.

Retail sales decreased 4.1 percent or 701 units to 16,498 vehicles, representing 98.6 percent of total Buick sales in September 2017. That compares to 17,199 retail sales in September 2016, which represented 82.2 percent of total Buick sales.

Fleet sales decreased 93.6 percent or 3,484 units to 239 vehicles, representing 1.4 percent of total Buick sales in September 2017. That compares to 3,723 fleet sales in September 2016, which represented 17.9 percent of total Buick sales. GM says that Buick is maintaining its retail focus with more than a 50 percent reduction in fleet deliveries year to date.

Sales Summary - September 2017 - Buick - USA

SalesSales Mix
Total16,73720,922-20%-4,185100.0%100.0%
Sale TypeSeptember 2017September 2016September 2017 / September 2016September 2017 - September 2016September 2017September 2016
Retail16,49817,199-4.1%-70198.6%82.2%
Fleet2393,723-93.6%-3,4841.4%17.8%

Individual model sales performance was as follows:

  • Buick Cascada sales decreased 39.57 percent to 284 units
  • Buick Enclave sales increased 0.45 percent to 3,991 units; retail sales increased 41 percent
  • Buick Encore sales increased 13.22 percent to 8,262 units; retail sales increased 12 percent
    • The results represent the model’s best month ever
  • Buick Envision sales increased 39.56 percent to 2,300 units; retail sales increased 44 percent
  • Buick LaCrosse sales decreased 42.38 percent to 1,100 units
    • LaCrosse Average Transaction Prices (ATPs) increased 10 percent in the first nine months of 2017
  • Buick Regal sales decreased 58.61 percent to 702 units
  • Buick Verano sales decreased 97.51 percent to 98 units

September represented the brand’s highest ever SUV/CUV mix at 87 percent.

In the first nine months of 2017, Buick sales decreased 5.85 percent to 159,830 units.

Sales Results - September 2017 - USA - Buick

MODELSEP 2017 / SEP 2016SEPTEMBER 2017SEPTEMBER 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
CASCADA-39.57% 284470-21.93%4,525 5,796
ENCLAVE+0.45% 3,9913,973-22.83%31,411 40,703
ENCORE+13.22% 8,2627,297+14.66%64,763 56,484
ENVISION+39.56% 2,3001,648+397.19%30,458 6,126
LACROSSE-42.38% 1,1001,909-21.16%15,634 19,829
REGAL-58.61% 7021,696-41.85%8,990 15,461
VERANO-97.51% 983,929-84.04%4,049 25,368
BUICK TOTAL-20.00% 16,73720,922-5.85%159,830 169,767

About The Numbers

  • All percent change figures compared to Buick September 2016 sales, except as noted
  • There were 26 selling days in September 2017 and 25 selling days in September 2016

Further Reading & Sales Reporting

GM Authority Executive Editor with a passion for business strategy and fast cars.

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