Americans last caught a taste of PSA in the early 1990s when Peugeot ceased sales in the United States, but the French automaker has been teasing a return to the market for some time now. The strongest piece of evidence it will soon return? It’s begun engineering its cars to comply with U.S. regulations and standards.
That’s according to PSA CEO Carlos Tavares, who told WardsAuto the automaker has a small team in Atlanta, Georgia, to manage North American business operations. PSA has also launched a handful of mobility services in the U.S.
Furthermore, Tavares said the brand PSA plans to re-enter the U.S. market with have already been determined but did not divulge what Americans will be graced with when it does return. It’s possible PSA may place Opels back on American soil after acquiring both Opel and Vauxhall from General Motors earlier this year. However, GM requested a noncompete as part of the sale. The French automaker can not sell cars licensed by GM in North America, China or Russia. The factor does not apply to the Opel Crossland X or Grandland X, however—both cars are built on PSA architecture. PSA in total is comprised of Peugeot, Citroen, DS, Opel and Vauxhall.
In the meantime, PSA isn’t rushing to return to the U.S. but it did note it’s very reliant on the European market. It will also expand to Africa, Latin America, India and Iran.