Following the news PSA Groupe has begun engineering its cars to meet U.S. compliance, the French automaker’s CEO shed some light on future export plans for his latest acquisitions: Vauxhall and Opel.
Specifically, he spoke of Vauxhall, which has been a badge sold exclusively in the United Kingdom for years. Under PSA ownership, Vauxhall cars could go global, however.
“Exporting for us is very good, as long as the business plan flies. People get very excited about exports but forget one thing: it can backfire on them because if you want to export, your manufacturing costs need to be really competitive,” Tavares said, as reported by Auto Express.
His comments make for one big caveat with regards to Vauxhall exportation: the plan obviously must make money. “Everything is open – we are very pragmatic people. It’s all about efficiency – if we’re highly efficient we’ll be profitable. And if we’re profitable we’ll be sustainable. And if we’re sustainable, nobody has to worry about their job,” Tavares added.
The potential to export Vauxhalls is a bit of a questionable one. Vauxhalls are right-hand drive, and unless its facilities begin churning out left-hand drive vehicles, its markets are scarce for new opportunities. If PSA eyes a return to the U.S., for example, it obviously won’t be selling right-hand drive vehicles. Furthermore, Opel likely has more recognition than Vauxhall stateside. We’ll simply have to wait and see what the future holds.