As you may have already heard, the 2018 Buick Cascada is getting three new exterior colors and two new colors for its convertible top. Though the new hues are welcome additions to the new customer conquest champion that is the Cascada, we think it’s just as important to tell the story of how the new colors came to be.
New Exterior Colors
- Rioja Red Metallic
- Dark Moon Blue Metallic
- Carrageen Metallic
New Convertible Top Colors
- Sweet Mocha
- Malbec
- Ebony (aka black, is carried over from 2016 and 2017)
Buick says that the changes to the color palette are based on “customer feedback and advanced color trending analysis” and that the color changes “align with customer preferences and color trends showing up globally in other industries, including interior design and fashion.”
“Color is back,” says Catherine Black, lead designer of Buick’s Color and Trim Studio. “While 80 percent of the exterior colors purchased globally are neutrals — black, silver or grey — many customers are starting to move away from these neutral tones and have an appetite for entirely different colors like dark navy and maroon.” In a segment with limited options, Cascada combines luxury features and additional on-trend color options at an attainable price to give style-conscious buyers more reasons to reconsider Buick.
The integration of Cascada’s newest color palette with larger global color trends is the result of an ongoing advanced color and trim trend analysis from Buick’s Design Color and Trim Studio. The brand’s Color and Trim creative designers research, analyze, design and develop interior and exterior colors and materials three to four years in advance of a vehicle debut by looking at other industries.
“Our Color and Trim designers possess a specialized skill set and acumen for knowing which trends have lasting power and interpreting them for automotive so the choices remain fresh, modern and relevant,” says Sharon Gauci, global director, Buick Design Color and Trim.
Validating the teams’ work is the fact that some of the colors in the 2018 Cascada convertible’s color palette appear in the Fall 2017 PANTONE Fashion Color Report.
Feast your eyes on the new colors for Buick’s only drop-top in the gallery below.
About Buick Cascada
The Buick Cascada is a compact two-door, soft-top convertible vehicle riding GM’s Delta 2 platform. The vehicle launched in the United States in the 2016 model year. The 2018 Buick Cascada goes on sale this fall across the United States. It is not available in Canada or Mexico.
The Cascada is assembled alongside its European twin — the Opel Cascada — by GM-Opel at the GM-Opel Gliwice plant in Gliwice, Poland.
More Information & Reporting
- Buick Cascada info
- 2018 Buick Cascada info
- 2018 Buick Cascada changes, updates, new features
- 2018 Buick Cascada order guide
- Buick Cascada sales numbers
- Buick Cascada news
Comments
Buick seems blissfully unaware that in this type of car you should consider one ‘Florida’ color. The right pink, mint, gold, mocha cream — whatever. Red is invisible at this point.
I’m glad they are finally seeing that more people want color (again?). I think this may be a happy side-effect of GM decreasing fleet sales. When you have a 1 to 1 relationship between vehicle selected and color selector, you start to see people’s individuality better. I do think studying trends in other industries still leaves the automotive Industry a step behind though, rather than being an innovator, they are a follower….and year(s) in arrear. I’d hope surveys of focus groups would prove a better choice, however the Camaro Backseat size was apparently chosen this way….so maybe not.
Yawn. I’m an involuntary investor in this company by way of being an honest American tax payer, and then I get a convertible from Poland?? How about an article about a company that has no track record of building garbage and that invests in American workers? Subaru is building Imprezas in Indiana now. GM should be dead. It already is in Europe, except for that place they assemble these convertibles where the sun never shines.
Again with this “investor” stuff eh?
1. You’re not an investor in GM, involuntary or otherwise.
Just because the government went on to bail GM out eight years ago does not make you an investor in anything… just like you are not an involuntary investor in Halliburton or Lockheed Martin… which are still trying to deliver military technology to the U.S. government contracted over 10 years ago, and 5 years past deadline.
Let’s not even start on that super plane that’s supposed to be as magical as fairy dust… how many billions were spent on that, and how many jobs did that project create or retain? About 2,000. How many jobs did bailing GM out save or create? About 30 times more than that.
2. On the topic of Subaru… how about we look at how many times the Japanese government directly supported Fuji Heavy Industries in the past. Right off the top of my head, I know of three separate instances during which Fuji got over a cumulative $5 billion USD (converted). That’s a lot of money for a company that sells ten percent of what GM does… on a good month. Without the Japanese government’s “investments” and “stimulus” as they are called, Subaru would have shuttered about 15 years ago.
3. As for Europe… Subaru sold less than 1,796 vehicles in the European Union during August 2017.
I say “less than” because Subaru doesn’t even have its own line item on the registrations results report, but is instead grouped in the “other Japanese” automakers category. Oh, and that performance represent a 5.7 percent decrease over August 2016… so it’s not looking so good for Subaru, especially given that the industry saw a 5.5 percent growth in sales in August 2017 in the EU.
Who should be dead now?
Well, anyone who’s in a broad market index fund is an ‘investor’ in GM.
Even if you do consider gov’t assistance to qualify you as ‘an investor’, I would guess that provides an incentive for taxpayers to pull for GM to succeed.
None of which has anything to do with Cascada’s color scheme –
Glad I could help! ?
Xactly! Well said, Cap’n!
“where the sun never shines” — how about this sunny beach in Kołobrzeg, Poland:
https://upload.wikimedia.org/wikipedia/commons/thumb/7/70/Beach_in_Ko%C5%82obrzeg_1.jpg/1024px-Beach_in_Ko%C5%82obrzeg_1.jpg
Info on this image via
commons. wikimedia. org/wiki/File:Beach_in_Ko%C5%82obrzeg_1.jpg
Photographer etc
Perhaps this car would have better sales if the front, (& the car itself), looked much more distinctively Buick, Instead of a Chrysler Sebring (“knock-off”) with Buick emblems “slapped” on it !…. Also offer a GS Version ! Go back to the drawing board Buick, You are slipping in the design studio. Add some excitement like PONTIAC used to do ! Maybe Your sales will increase !
Doesn’t seem like you understand the purpose of the Buick Cascada in the grand scheme of things. Do you?
Also seems like you might need some form of seeing enhancement (such as glasses, contact lenses, maybe some Lasik…) in order to see the vast amounts of difference between the Cascada (a really good-looking car) and the Sebring (not a good looking car by any stretch).
Let me guess: the fact that both the Cascada and Sebring have soft convertible tops, two doors, four tires and a steering wheel makes the Cascada look like the Sebring, right?
In that case, my ATS sedan must be a clone of the Sebring sedan… with Cadillac badges “slapped” on it.
Here’s a viable question: have you seen the Cascada in person? Have you driven it?
Seems like you are the one that needs glasses, “Pal” !
I have never cared for this cars pug like styling. It needs to look more like a Buick and needs to be a bit bigger and more flowing.
I agree with Joe Yoman ! (YES, Mr. Alan Luft,….It does need to look more like a BUICK !)