As you may have already heard, the 2018 Buick Cascada is getting three new exterior colors and two new colors for its convertible top. Though the new hues are welcome additions to the new customer conquest champion that is the Cascada, we think it’s just as important to tell the story of how the new colors came to be.
New Exterior Colors
- Rioja Red Metallic
- Dark Moon Blue Metallic
- Carrageen Metallic
New Convertible Top Colors
- Sweet Mocha
- Ebony (aka black, is carried over from 2016 and 2017)
Buick says that the changes to the color palette are based on “customer feedback and advanced color trending analysis” and that the color changes “align with customer preferences and color trends showing up globally in other industries, including interior design and fashion.”
“Color is back,” says Catherine Black, lead designer of Buick’s Color and Trim Studio. “While 80 percent of the exterior colors purchased globally are neutrals — black, silver or grey — many customers are starting to move away from these neutral tones and have an appetite for entirely different colors like dark navy and maroon.” In a segment with limited options, Cascada combines luxury features and additional on-trend color options at an attainable price to give style-conscious buyers more reasons to reconsider Buick.
The integration of Cascada’s newest color palette with larger global color trends is the result of an ongoing advanced color and trim trend analysis from Buick’s Design Color and Trim Studio. The brand’s Color and Trim creative designers research, analyze, design and develop interior and exterior colors and materials three to four years in advance of a vehicle debut by looking at other industries.
“Our Color and Trim designers possess a specialized skill set and acumen for knowing which trends have lasting power and interpreting them for automotive so the choices remain fresh, modern and relevant,” says Sharon Gauci, global director, Buick Design Color and Trim.
Validating the teams’ work is the fact that some of the colors in the 2018 Cascada convertible’s color palette appear in the Fall 2017 PANTONE Fashion Color Report.
Feast your eyes on the new colors for Buick’s only drop-top in the gallery below.
About Buick Cascada
The Buick Cascada is a compact two-door, soft-top convertible vehicle riding GM’s Delta 2 platform. The vehicle launched in the United States in the 2016 model year. The 2018 Buick Cascada goes on sale this fall across the United States. It is not available in Canada or Mexico.
The Cascada is assembled alongside its European twin — the Opel Cascada — by GM-Opel at the GM-Opel Gliwice plant in Gliwice, Poland.
More Information & Reporting
- Buick Cascada info
- Buick Cascada sales numbers
- Buick Cascada news