Ever since General Motors cut ties with its Pontiac brand, Chevrolet has done its best to encompass three pillars: performance, mainstream vehicles and capable trucks. We’ve argued about Pontiac’s death in the past, but as Chevrolet works to become more of a mainstream brand, additional performance offerings may hurt its “family car” image.
Over at Fiat-Chrysler, executives are working to ensure Dodge fully encompasses its performance roots. Next on its list is to transform the Dodge Journey from a mediocre front-wheel-drive crossover to a performance CUV. According to Fiat-Chrysler Authority, Dodge plans to move the 2019 Journey onto the Alfa Romeo Giorgio platform, which is used by the Giulia sedan and Stelvio crossover. Dodge has promised a performance crossover in the past, and the Journey seems to be the brand’s answer.
This means we can expect not only Alfa Romeo’s 2.0-liter four-cylinder engine but the brand’s 505-hp 2.9-liter V6 to power a Journey variant in the future, too.
Chevrolet, on the other hand, has played it safe with its crossover offerings. The Trax, Equinox and Traverse are all fine vehicles but hardly offer true sporting intentions. Chevrolet could have used its upcoming Blazer to reincarnate a little bit of performance, but instead, it’s likely to be a mid-size crossover based on the GMC Acadia’s platform.
Are performance crossovers an important segment? Maybe not in the market’s grand scheme of things, but M-division BMW crossovers, AMG-derived CUVs, and Audi Sport utility vehicles have no issues finding driveways. With Alfa Romeo credentials, the Journey could be an American stab at a booming segment.