Chevrolet Traverse Sales Increase 34.7 Percent To 11,337 Units In August 2017
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Chevrolet Traverse sales increased in the United States and decreased in Canada in August 2017.
Chevrolet Traverse Sales - August 2017 - United States
In the United States, Chevrolet Traverse deliveries totaled 11,337 units in August 2017, an increase of about 35 percent compared to 8,415 units sold in August 2016. Retail sales increased 83 percent. The results represent the model's best cumulative August sales ever.In the first eight months of the year, Traverse sales decreased about 2 percent to 76,921 units.
| MODEL | AUG 2017 / AUG 2016 | AUGUST 2017 | AUGUST 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| TRAVERSE | +34.72% | 11,337 | 8,415 | -1.66% | 76,921 | 78,220 |
Chevrolet Traverse Sales - August 2017 - Canada
In Canada, Chevrolet Traverse deliveries totaled 372 units in August 2017, a decrease of about 13 percent compared to 430 units sold in August 2016.In the first eight months of the year, Traverse sales decreased about 10 percent to 2,712 units.
| MODEL | AUG 2017 / AUG 2016 | AUGUST 2017 | AUGUST 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| TRAVERSE | -13.49% | 372 | 430 | -9.81% | 2,712 | 3,007 |
The GM Authority Take
The Traverse recorded the highest percentage gain in its segment in August, putting it in fourth place in its segment. Even so, the figures for the Hyundai Santa Fe presented in the comparison table below are somewhat misleading, since they include both the Santa Fe full-sizer with three rows and the Santa Fe Sport mid-sizer with two rows (which is smaller and has a lower price). As such, the Traverse really took second in its segment during the month if we subtract the Santa Fe Sport from the Santa Fe figures.
Even so, Toyota Highlander sales (technically a midsizer) and Ford Explorer beat out the Traverse by roughly 7,000 units during the month. The Traverse did, however, beat out the Honda Pilot, Buick Enclave (which shares the Traverse’s platform), Dodge Durango, Nissan Pathfinder, and Mazda CX-9.
We attribute the Traverse’s noteworthy August sales performance, driven by gains at the retail level, to the following three primary factors:
- An all-new, competitive model that represents an attractive overall package
- Decent incentives to move existing inventory units
- A continuous change in consumers’ vehicle buying dynamics as car buyers continue to switching to crossover utility vehicles (CUVs) and sport utility vehicles (SUVs) from other vehicle types like sedans
Sales Numbers - Mainstream Full-Size Crossovers - August 2017 - United States
| MODEL | AUG 17 / AUG 16 | AUGUST 17 | AUGUST 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| HIGHLANDER | +25.92% | 18,845 | 14,966 | +22.95% | 137,837 | 112,108 |
| EXPLORER | -0.92% | 18,125 | 18,294 | +5.50% | 155,349 | 147,246 |
| SANTA FE | -24.39% | 11,474 | 15,176 | -3.12% | 84,235 | 86,948 |
| TRAVERSE | +34.72% | 11,337 | 8,415 | -1.66% | 76,921 | 78,220 |
| PILOT | +3.23% | 9,568 | 9,269 | -9.64% | 73,908 | 81,793 |
| ENCLAVE | -27.95% | 3,766 | 5,227 | -25.35% | 27,420 | 36,730 |
| DURANGO | -13.07% | 4,522 | 5,202 | -4.80% | 46,474 | 48,819 |
| PATHFINDER | -35.69% | 3,726 | 5,794 | +6.22% | 54,259 | 51,083 |
| ATLAS | * | 2,807 | * | * | 8,136 | * |
| CX-9 | -3.33% | 1,801 | 1,863 | +108.45% | 16,232 | 7,787 |
| TOTAL | +2.10% | 85,971 | 84,206 | +4.62% | 680,771 | 650,734 |
- Note: Hyundai Santa Fe sales figures include “regular” Santa Fe three-row model and Santa Fe Sport two-row variant.
The mainstream full-sizecrossover segment grew roughly 2 percent in August, with offerings from Toyota, Chevrolet, Honda, and Volkswagen seeing growth, while the rest of the rivals saw sales decrease. During the first eight months of 2017, segment sales increased 4.62 percent to 680,771 units, with Toyota, Ford, Nissan, VW, and Mazda seeing growth. The Traverse’s negative trend during this time frame is associated associated with new model launch, which is normal for product changeover activities.
About Chevrolet Traverse
The Chevrolet Traverse is a full-size crossover utility vehicle (CUV). It is the biggest Chevrolet crossover currently offered, slotting above the subcompact Chevrolet Trax and compact Chevrolet Equinox. It will also slot above the much-rumored, future Chevrolet Blazer.
The current model was introduced for the 2018 model year and represents the second generation of the Traverse nameplate. It rides on the extended-length GM C1 platform shared with the second-generation Buick Enclave. A shorter variant of the same platform underpins the second-gen GMC Acadia and Cadillac XT5.
Compared to its first-generation predecessor, the second-gen Traverse is an all-new vehicle that is larger, lighter, sleeker and more modern. It also introduces new trim levels, including High Country and RS – neither of which were present on the first-generation model.
The Chevrolet Traverse is built at the GM Delta Lansing Township factory in Michigan operated by GM USA. It is currently the only plant that builds the vehicle alongside the second-gen Buick Enclave.
About The Numbers
- All percent change figures compared to Chevrolet Traverse August 2016 sales
- In the United States, there were 27 selling days in August 2017 and 26 selling days in August 2016
- In Canada, there were 26 selling days in August 2017 and 25 selling days in August 2016
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My brother picked one of these up on Saturday. It’s a nice truck. Modern, big and comfortable, but where it stand out is that 9-speed gearbox. It is amazing. It goes thru gears like hot knife thru butter. There is slight feedback when gears are changed, which I like, just enough to feel it. This is his first Chevy.
It look better compare to the ugly Acadia front grill,,maybe my next one will be the Chevy ,,