Chevrolet said so-long to summertime with a hot advertisement through Labor Day Weekend, per WardsAuto and iSpot TV data.
Once again, the “New Excitement” advertisement climbed to the top of the chart, which showcases Chevrolet performance cars and trucks. Notably, the 2017 Chevrolet Camaro and 2017 Chevrolet Colorado ZR2 receive camera time, as does the Silverado HD.
Chevrolet tallied 309,419,938 impressions and a 76.67 attention score with the ad. Unlike previous iterations of the footage, this one focused on Labor Day sales and incentives. It specifically advertised the Chevrolet Silverado 1500 at the end, which has seen a sales slump as of recent. Total cost for the ad? A cool $3,514,925 is estimated to have been spent for television airing.
GMC fared well, too, and landed in third place with its “Like A Pro: Anthem” ad spot. The ad ushers in a new message for the brand and does away with the “Precision” motif we’ve seen from GMC as of late.
Comments
Chevy is at the top of most seen while Cadillac is at the bottom. Where’s the CT6 and XT5 advertisements?
Consider that Cadillac might not value the medium of TV to advertise their cars in the same way Chevy does.
That may be, but that means they’re missing out a huge audience of people. When Mercedes and BMW advertise during Sunday night football Cadillac is out of sight-out of mind in regards to viewers. I’d place money on the fact that people don’t know about the CT6, it’s technology and class leading curb weight
But sunday night football is something that can guarantee viewers (which I agree is where Cadillac should be). A labour day weekend is just a long weekend, and when it comes around, it’s likely that someone’s plans for the 3-day weekend were already in place.
If anyone spent all of their labour day weekend doing nothing but watching TV, they frankly suck.
BMW and MB are spending a fortune on advertising the bigger college football games on Saturdays this fall.