Chevy Spark Sales Decrease 36.86 Percent To 1,855 Units In August 2017

Chevrolet Spark sales decreased in the United States and increased in Canada in August 2017.

Chevrolet Spark Sales - August 2017 - United States

In the United States, Chevrolet Spark deliveries totaled 1,855 units in August 2017, a decrease of about 37 percent compared to 2,938 units sold in August 2016.

In the first eight months of the year, Spark sales decreased about 54 percent to 11,827 units.

Chevrolet Spark Sales - August 2017 - Canada

In Canada, Chevrolet Spark deliveries totaled 597 units in August 2017, an increase of about 57 percent compared to 380 units sold in August 2016.

In the first eight months of the year, Spark sales decreased about 3 percent to 2,174 units.

The GM Authority Take

We attribute the near-37 percent sales drop to the ongoing shift in consumer buying dynamics, which favors crossovers over “traditional cars” such as sedans and hatchbacks.

About Chevrolet Spark

The Chevrolet Spark is a mini car (A segment) sold as a five-door hatchback in North America. A sedan variant was planned for the Indian market, where it was to be called the Chevrolet Essentia, but the vehicle never made it to production. The Spark slots beneath the Chevrolet Sonic as the most affordable Chevrolet vehicle.

The first-generation Spark ran from the 2010-2015 model years and was based on the Gamma 2 platform. The second-generation model was introduced for the 2016 model year and was based on the same platform. The architecture is also used by the Chevrolet Sonic/Aveo, Chevrolet Trax as well as the Buick Encore.

The Spark received several updates and changes for the 2017 model year, one of which was the addition of the Spark Activ equipment group that gives the city car a slightly more rugged, crossover-like appearance along with a somewhat higher ride height. For the 2018 model year, the Spark sees only one change.

The model plays an important role in the Chevrolet lineup, since it attracts customers at a lower price point than the Sonic, thereby bringing in new buyers to the Chevrolet brand. The model also plays an important role in various developing markets such as the Central and South America, the Caribbean, and India (prior to Chevrolet’s withdrawal from the Indian market). The vehicle was sold in Europe as the Opel Karl and Vauxhall Viva.

The Chevrolet Spark is built at the GM Changwon factory in Changwon, Gyeongsangnam-do operated by GM Korea.

About The Numbers

• All percent change figures compared to Chevrolet Spark August 2016 sales
• There were 27 selling days in August 2017 and 26 selling days in August 2016