In 2016, Chevrolet revealed a pilot program called “Truck Legends” for owners in the state of Texas. After a successful first year, Chevy returned to the 2017 State Fair of Texas to announce the program is going national, running parallel with Chevrolet Trucks 100th birthday.
Now, all loyal Chevrolet truck owners may sign up to be a part of the Truck Legends program, which recognizes owners with more than 100,000 miles on the odometer, or who have purchased or leased more than one Chevy truck in their lifetime.
“We had an incredible response to the Truck Legends pilot program, and greatly appreciate the owners who have shared their stories,” said Sandor Piszar, Chevrolet Trucks Marketing director. “We look forward to hearing from customers across the country, and for the opportunity to say ‘thank you’ to our most loyal customers.”
Vehicles eligible for the program include:
- Silverado (and past C/K trucks)
Since its launch in September 2016, 5,400 owners signed up for the program in Texas. The brand expects similar success nationwide. The program offers more than just basic recognition, however. The Truck Legends program includes the chance to experience once-in-a-lifetime opportunities as well. Periodically, Chevy may treat members to front-row seats at concerts, attending sold-out Major League Baseball games or getting a sneak peek at new Chevrolet models.
Alongside the program’s expansion, Chevrolet revealed the 2018 Silverado Centennial Edition and 2018 Colorado Centennial Edition. The brand also invites all Chevy Truck fans to a massive event at Texas Motor Speedway on December 16, 2017, to culminate 100 days of the celebrating the centennial.