Chevrolet has a special treat it plans to introduce at the Texas State Fair next week, and the brand has provided a preview of what’s to come.
With not many other details, Chevrolet has issued a single image of a heritage-inspired Chevy bowtie badge that will likely adorn a special edition Silverado. For those unaware, next week kicks of Chevrolet’s centennial celebration of Chevy trucks, with things coming to a crescendo in 2018.
Chevrolet simply says the heritage-inspired bowtie was designed with a “special application in mind,” which means we’re likely to see one or more Silverados next week to mark 100 years of Chevy pickup trucks. Outside of that, there’s no denying the badge looks properly burly and strikes a note between past and present.
The brand has ushered in many special edition Silverados in recent memory, but celebrating 100 years of Chevrolet trucks calls may call for something a bit more substantial. We’ll bring you the latest from Texas next week as the brand kicks off celebrations.