Chevy Corvette Sales Decrease 43 Percent To 1,748 Units In August 2017
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Chevrolet Corvette sales decreased in the United States and increased in Canada in August 2017.
Chevrolet Corvette Sales - August 2017 - United States
In the United States, Chevrolet Corvette deliveries totaled 1,748 units in August 2017, a decrease of about 43 percent compared to 3,063 units sold in August 2016. The results represent the lowest August sales volume since 2013, when the C7 Corvette was initially being launched.In the first eight months of the year, Corvette sales decreased about 13 percent to 17,385 units.
| MODEL | AUG 2017 / AUG 2016 | AUGUST 2017 | AUGUST 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| CORVETTE | -42.93% | 1,748 | 3,063 | -12.59% | 17,385 | 19,890 |
Chevrolet Corvette Sales - August 2017 - Canada
In Canada, Chevrolet Corvette deliveries totaled 213 units in August 2017, an increase of about 35 percent compared to 158 units sold in August 2016. The results represent the Corvette's highest August sales volume since 2014.In the first eight months of the year, Corvette sales increased about 40 percent to 1,746 units.
| MODEL | AUG 2017 / AUG 2016 | AUGUST 2017 | AUGUST 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| CORVETTE | +34.81% | 213 | 158 | +40.47% | 1,746 | 1,243 |
The GM Authority Take
We believe that the steep decrease in August Corvette deliveries is the result of reduced availability of the C7 model as a result of ongoing improvement and upgrade efforts taking place at the Corvette factory in Bowling Green, Kentucky.
About Chevrolet Corvette
The 2018 Corvette represents the fifth model year of the seventh-generation, or C7, Corvette. The vehicle remains highly competitive in its segment though sales typically taper off at the end of a Corvette’s lifecycle.
Mid-engine Corvette spy shots
Chevrolet has been widely rumored to be working on the 2019 Corvette ZR1 to become the flagship of the C7 family, as well as an all-new mid-engine Corvette that will become the next generation of the Corvette family.
About The Numbers
- All percent change figures compared to Corvette August 2016 sales
- There were 27 selling days in August 2017 and 26 selling days in August 2016
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The titles for some of these articles are a bit misleading as this is comparison of Corvette sales from August 2016 and August 2017; but some of this has to be expected especially when General Motors and Chevrolet does very little in fine tuning their vehicles as there’s no real difference between the August 2016 Corvette and the August 2017 except for possibly color.
How is the title misleading? From the data, it is factual, as Corvette sales did, in fact, fall the indicated percentage to the indicated amount of units.
The standard comparison of sales for vehicles (or any other product, for that matter) is year over year.
To me, misleading would be something like this:
“August Corvette sales fall faster than a rock thrown off 50-floor skyscraper”
Outside of that, the reason for the drop is clearly explained in the GMA take… so if a reader is wondering about the reason for the sales delta, they can read about it in the Take.
Or am I missing something?
Well what is misleading is that one this is the end of the model year. Then add to it there is a new Mid Engine car coming.
There will be little sales this next year and only much excitement over the ZR1. But even that will be limited.
Scott – what you state is accurate, with one major exception.
First, I’d like to explain our position on this: from the very inception of GMA, we have prided ourselves on being a journalistic entity. Heck, our Editorial Director is a journalist by education and trade.
This approach is a huge contrast to most other automotive publications (or forums), which have little to no journalistic oversight or responsibility. If you haven’t seen it yet, you would be surprised how some of these other outlets operate… it’s quite sad. In general, our journalistic approach is to present clarity in information, which is why we make such a clean delineation between presenting the facts and explaining them. Onward…
With these sales reports, our objective is two-fold:
1. Provide the facts/figures (sales are up/down to x amount of units), and
2. Provide context to the facts/figures (as in the GMA take)
So in this case, there is nothing “misleading” about the title. The items you refer to in your comment (mid-engined Corvette and the end-of-model year run-out) of the current C7 are *reasons* for the decrease in deliveries. These reasons should be explained and mentioned (as they are in the GMA Take), but they are not concrete facts that can’t be argued against (the numbers).
That said, I’m open to recommendations and suggestions directly to my inbox (which is a more appropriate avenue to discuss this topic): alex.luft AT motrolix DOT com
Please don’t be sensitive on this just my poor choice of words.
I don’t dispute the story but you leave out the context of how the cycles of the C models have been going. The last couple start strong but tend to taper off after a couple years no matter what special editions or limited models are offered.
Even the ZR may only see 3000 unit sold at best.
Right now the C7 is in that area of declining sales. This is not a reflection on the car but the customers waiting got the next big deal.
Like smart phones Sports Cars any more are seeing shorter cycles.
The Corvette has a lot of compition out there and their customers are no longer just Vette guys. Since they have become a world class car they draw in sports car owners off all taste. Some of these guys will buy a Vette now a Porsche later and then what ever is the most interesting next.
When I say misleading it was not so much what you said but what was not said. Don’t take that personal as no outlet can always cover all the bases in an ever changing market.
The # 1 rule of journalism do your best to be accurate.
The number #2 rule never take any comments personal.
Bud I am fine with what you said I just feel there is more to this even over west you said and just added to it, I may have chosen my Words poorly but that is why I make my living with cars not writing about them,
The bottom line is we are on the cusp of the greatest change in the Corvette since the C2 and we are going to see the normal contraction of sales plus the added contraction due to most waiting to see be new car and putting their money on the long awaited Mid engine.
FYI the shut down also is not a major issue on supplies at this point.
The supplies are high and any wish can be filled.
Last week I had a salesman right off offer $7k off with up to $10k off on a Z06. I was not even shopping just looking.
Most of the Vette dealers here are well stock in various models and colors.
The only peop,e hurting have been the Museum delivery people.