Chevrolet Camaro sales decreased in the United States and in Canada August 2017.
Chevrolet Camaro Sales - August 2017 - United States
In the United States, Chevrolet Camaro deliveries totaled 5,017 units in August 2017, a decrease of about 10 percent compared to 5,604 units sold in August 2016. The results represent the model's lowest August sales performance since 2010.In the first eight months of the year, Camaro sales decreased about 3 percent to 46,297 units.
| MODEL | AUG 2017 / AUG 2016 | AUGUST 2017 | AUGUST 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| CAMARO | -10.47% | 5,017 | 5,604 | -3.46% | 46,297 | 47,958 |
Chevrolet Camaro Sales - August 2017 - Canada
In Canada, Chevrolet Camaro deliveries totaled 232 units in August 2017, a decrease of about 1 percent compared to 234 units sold in August 2016.In the first eight months of the year, Camaro sales increased about 15 percent to 2,323 units.
| MODEL | AUG 2017 / AUG 2016 | AUGUST 2017 | AUGUST 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| CAMARO | -0.85% | 232 | 234 | +15.34% | 2,323 | 2,014 |
The GM Authority Take
The 10 percent decline in August Camaro deliveries continues to sap sales volume from the sports car while Dodge Challenger sales increased 18.83 percent to 6,253 units for its best August sales performance ever, while Ford Mustang sales decreased 33.31 percent to 5,535 units. As such, the Camaro was in last place in the pony car sales race in August, behind the Challenger in first and the Mustang in second.
All kinds of reasons have been provided for the ongoing decline in Camaro sales performance, but the most prominent is the higher pricing of the sixth-gen Camaro, supposedly due to a strategic change within GM to sell fewer models at a higher profit. What’s more, with the exception a bonus cash offers along with specific incentives to lure Mustang owners, Chevrolet has largely refrained from piling incentives onto the sixth-gen Camaro while the competition has not been as disciplined.
Even so, a refresh to the Chevy sports car is coming for the 2019 model year. It is expected to bring freshened front and rear ends and a revised trim level structure in an effort to lower the prices of the sixth-gen Camaro.
Sales Numbers - Mainstream Two-Door Sports Cars - August 2017 - USA
| MODEL | AUG 17 / AUG 16 | AUGUST 17 | AUGUST 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| CHALLENGER | +18.83% | 6,253 | 5,262 | +4.52% | 47,496 | 45,443 |
| MUSTANG | -33.31% | 5,535 | 8,299 | -30.29% | 56,349 | 80,829 |
| CAMARO | -10.47% | 5,017 | 5,604 | -3.46% | 46,297 | 47,958 |
| BRZ | +11.59% | 337 | 302 | -1.83% | 3,006 | 3,062 |
| 370Z | -43.22% | 335 | 590 | -23.93% | 3,265 | 4,292 |
| TOTAL | -12.86% | 17,477 | 20,057 | -13.86% | 156,413 | 181,584 |
About The Numbers
- All percent change figures compared to Camaro August 2016 sales, except as noted
- In the United States, there were 27 selling days in August 2017 and 26 selling days in August 2016
- In Canada, there were 26 selling days in August 2017 and 25 selling days in August 2016 (Canada)
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Comments
The article hit the nail on the head…my friend’s son wanted a Camaro SS but couldn’t afford it. Instead he bought a Challenger for 1000’s less. The Challenger is a great car but unfortunately is too heavy and has only fair driving dynamics. That said for everyday driving the Challenger gives you great bang for the buck.
Price is way to high.
GM has to stop with the bullshit lame excuses! Mustang has been out selling Camaro for several years now! Camaro is junk!
If we don’t have a recession in 2018, I predict a resurgence in Camaro sales due to Ford’s abandoning of the V6. V6 sales have always carried the Camaro and with the new lower $ trim levels, Camaro will rebound.
Camaro is the best of the three (challenger, Camaro, mustang) out there! Great engine and transmission…its 2017! You can get a brand new Camaro from the factory!.., They should be selling 100,000 a year… I don’t think its price totally…Camaro could add new colors: green, gold, orange, etc..They have black, mosaic black, nightshade grey, c’mon…what is artic blue anyway? How about Aqua Blue, gun metal grey, green metallic, rosewood metallic, brown, orange,…maybe if they had a “base 8” for 29,999$…you know, a auto or manual V8 stripped down for about 29,999$..that would be great!
I agree,the choice of colors for the Camaro is very limited.I also believe the limit of ZL1 and 1SS/1LE models that can be ordered per year has dampered sales also,But the price is the major factor…period.It seems as though Corporate greed always seems to win.
There is no limit on ZL1 and LE models.
The Camaro should be priced for the crowd that lives in the pony car world and not for old white haired guys looking to recapture their youth .
This trend of selling fewer vehicles at a higher price point isn’t doing GM any good . The Camaro should have at least gained the second place with reviews of poor quality for the Mustang . Even Kelley Blue Book has viewed it as having poor build quality .
2019 should be a good year for Camaro .
Old guys don’t use a Camaro to recapture their youth. They just get a 23 year old girl friend.
As a guy who owned two Camaros in the past, considered buying all three “pony” cars this time around (the Challenger isn’t really a pony car) and settled on a Challenger, I’ll say it’s partly about price but not totally. The Challenger right now is the only one of these cars that’s really got its image straight. The Camaro and Mustang both don’t know what they want to be. Are they two-seat Euro-coupes, or are they American pony cars? The Camaro’s maybe a little clearer on that than the Mustang (and no surprise the Mustang’s sales dropped the most), but the current Camaro is just too small and actually kind of ugly. Hopefully the 2019 refresh fixes that.
None of these cars is supposed to be a track car (at least not “as conceived”). You want a track car, buy a Corvette; it’s barely any more expensive than a Camaro, but you’re *supposed* to have to pay more for a track car. These three are supposed to be comfortable, powerful, American-style cruisers. Smaller than a full size car, but bigger inside and out than a standard coupe. The Camaro doesn’t have that quite right at the moment (and neither does the Mustang). The Challenger is the only one that does; the only one that feels true to what it always was. And that’s why its sales are up while the others are down.