General Motors’ luxury division, Cadillac, has been the only brand to pull advertisements from Sean Hannity’s “Hannity” program on Fox News, according to The Detroit News.
The report states Cadillac pulled its commercials from the Fox News program after the show aired commentary “following violence at a rally held by white supremacists in Charlottesville, Virginia.” Cadillac, in a statement, said it would not tolerate any forms of racism or discrimination.
“In the strongest possible terms, we at Cadillac condemn any form of racism or discrimination,” company spokesman Andrew Lipman said. “We have a zero tolerance policy as it pertains to any of our employees and business partners.”
Angelo Carusone, president of the watchdog media company, Media Matters for America, has led the effort to boycott advertising on “Hannity.” He says Land Rover and Mercedes-Benz have followed Cadillac, though neither company confirmed nor denied their intentions. Land Rover merely stated it’s not participating in a “boycott,” but that its advertising strategy consistently changes.
Still, Hannity’s show has hardly lost influence on Fox News. In the month of August, 2.7 million viewers tuned into the program.