It seems like a no-brainer for GMC to expand into the subcompact SUV territory as its sister brands Chevrolet and Buick have. Despite this, GMC has yet to tackle the segment.
However, it’s still on the table, according to Automotive News. The publication spoke with Duncan Aldred, head of the Buick and GMC brands, and he said a smaller SUV is a logical step for the brand.
“To me, there is more room for SUVs in the GMC stable,” Aldred said. “An obvious place for GMC to be if it expands is that small SUV segment.” Buick sells the Encore and Chevrolet sells the Trax with much success.
It’s been seven years since the idea of a small SUV for GMC was proposed. The GMC Granite concept debuted at the 2010 North American International Auto Show with quirky looks and the footprint of a Chevrolet Cruze. GMC reapplied for the “Granite” trademark in 2013 and again in 2015.
Aldred added that GMC “should have been first” in the hot subcompact SUV segment that boomed years ago. Instead, Buick took advantage of the segment as a first comer. Since then, nearly every automaker has moved to introduce a similarly sized vehicle.