General Motors has filed a trademark application to register the term Montana with the United States Patent and Trademark Office (USPTO), GM Authority has discovered.
Filed on August 21st, 2017 and assigned serial number 87576917, the filing states that the standard character mark will be used to name “motor vehicles, namely trucks”.
The GM Authority Take
General Motors sells a compact pickup truck called the Chevrolet Montana in various countries outside the United States, including some markets in South America. Based on the GM Gamma platform, the unibody vehicle is sold as the Chevrolet Montana in Brazil, Chevrolet Utility in South Africa (until Chevy’s withdrawal from the market), and Chevrolet Tornado in Mexico, where it retails for 320,000 Mexican pesos, which is roughly $18,170 USD, using current conversion rates.
As such, the filing hints that The General’s bread-and-butter Chevrolet brand is planning to introduce a fourth model to its pickup truck family called the Montana, slotting under the midsize Colorado, full-size Silverado, and the upcoming medium-duty GM truck, which will likely become the future Chevrolet Kodiak by name.
Stay tuned to GM Authority as we follow this one, as well as all other General Motors news.
Comments
This is the truck I expected and will appeal to the Ridgeline crowd that wants a CUV with more utility. Or a truck for people who hate trucks.
Look for this new model to. Also go down under.
While I agree it will appeal to that type of consumer, it will be much smaller than the Ridgeline. This would be going after compact CUV buyers.
Put the 1.4T from the Encore in this mini truck, near 30mpg combined
Or it could be some kind of option package on the coming Silverado.
It will be interesting to see what is done.
I hate the design and bulkiness of most trucks. Although this, this is really appealing.
Zach this is not what we would get. It is not to what Americans want. Expect more Ridgeline like Based on a Nox.
I could go for that. I have been looking at a Colorado but that thing is as big as full sizes from 20 years ago. I like Honda but would like to stay GM. So a Chevy Ridgeline type would fit the ticket.
Does anyone remember the Pontiac Montana, it was a minivan, maybe it will be another crossover?
I’m thinking it will be a small(er) crossover. But then I think of the Trax and rumored Blazer. hmm. Option package maybe? Or a special edition?
A smaller fwd truck that could be used for a parts runner type would be perfect.
Doesn’t have to carry much or be able to haul or tow a bunch of weight
I have seen a Chevy Tornado in Laredo. It is too small to be at Ridgeline competitive. Think of it as if smart made a pick up truck it would be about that size. I have also seen a pick up truck that looks like a 2016 Colorado same size and and similar appearance it is called an S 10. Don’t know if it is from Thailand or Missouri.
Fantastic ! I’ll be ready in about a year for a new pickup, and a small truck like this is exactly what I need. Just last week at work we talked small trucks, and I brought up the Chevy Tornado … little did I know this was coming. Great news GM, and you really don’t realize that number of ready customers just waiting. This will appeal to the older ElCamino buyers (like me) for instance, as well as those in the 20 to 30 age group that will embrace this vehicle.
GM is stepping up its truck game. I hope they make this happen.
A little trucklet would be nice and something I find appealing. Where this ends guess we will find out some day.
Just being the holden ute back . Shame on GM. For closing holden … this is megafugly .. the HSV maloo should be continued world wide and be done with it .
Just b the holden ute back . Shame on GM. For closing holden … this is megafugly .. the HSV maloo should be continued world wide and be done with it .
This could be a Bolt based pick up, perfect for parts or package running.
Would also be great for the millennia’s to run up and down the coast, beach to beach with their bikes, surf & skate boards.
Guess we’re getting a Chevy Unibody truck.
Clear evidence I’d say that GM is bringing back Pontiac.
I sure hope! I am glad it’s dead
Equinox… Montana…Traverse, Most people thought the 2019 Blazer would be the Acadia based Chevrolet.