Chevrolet Silverado sales decreased in the United States and increased in Canada in July 2017.
Chevrolet Silverado Sales – July 2017 – United States
Chevrolet Silverado deliveries in the United States totaled 45,966 units in July 2017, a decrease of 15 percent compared to 54,116 units sold in July 2016. These figures include an increase of 4 percent in retail sales for the Silverado 1500 double cab specifically.
In the first seven months of 2017, sales of the full-size pickup truck family have decreased 5.8 percent to 308,906 units.
Sales Numbers - Chevrolet Silverado - July 2017 - United States
| MODEL | JUL 17 / JUL 16 | JULY 17 | JULY 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| SILVERADO | -15.06% | 45,966 | 54,116 | -5.75% | 308,906 | 327,768 |
Chevrolet Silverado Sales – July 2017 –Â Canada
In Canada, Silverado sales increased 27.7 percent to 5,198 units in July. In the first seven months of the year, Silverado sales have increased 23.8 percent to 33,085 units in Canada.
Sales Numbers - Chevrolet Silverado - July 2017 - Canada
| MODEL | JUL 17 / JUL 16 | JULY 17 | JULY 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| SILVERADO | +27.71% | 5,198 | 4,070 | +23.81% | 33,085 | 26,722 |
The GM Authority Take
The Silverado was the second best-selling model in its competitive set in the U.S. in July, behind the Ford F-Series in first place. But while Silverado sales fell 15 percent, Ford F-Series sales gained 5.8 percent to nearly 70,000 units. Ram Pickup truck sales put it third place in sales volume during the month, followed by the Silverado’s twin brother — the GMC Sierra — in fourth and the Toyota Tundra and Nissan Titan taking fifth and sixth places, respectively.
We attribute to the Silverado’s continued sales decline to more competitive offerings from the competition, as the GM truck twins are the oldest in their competitive set. What’s more, increased media coverage of the the shaking issues on some Silverado and Sierra models is not likely to be positively impacting sales.
It’s worth noting that sales of vehicles based on GM’s K2 platform like the Silverado and Sierra is often seen as having a direct correlation on GM profitability, which is highly dependent on pickup truck sales in the U.S. market.
Sales Numbers - Full-Size Domestic Pickup Trucks - July 2017 - United States
| MODEL | JUL 17 / JUL 16 | JULY 17 | JULY 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| F-SERIES | +5.80% | 69,467 | 65,657 | +8.34% | 499,327 | 460,901 |
| SILVERADO | -15.06% | 45,966 | 54,116 | -5.75% | 308,906 | 327,768 |
| RAM PICKUP | -0.25% | 39,708 | 39,809 | +6.27% | 290,151 | 273,029 |
| SIERRA | -10.99% | 19,963 | 22,428 | -7.59% | 119,116 | 128,894 |
| TUNDRA | +0.69% | 10,546 | 10,474 | -1.90% | 64,198 | 65,440 |
| TITAN | +231.67% | 3,791 | 1,143 | +290.15% | 28,255 | 7,242 |
| TOTAL | -2.16% | 189,441 | 193,627 | +3.70% | 1,309,953 | 1,263,274 |
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Reporting by Francisco (Frankie) Cruz. GM Authority Take analysis by Alex Luft.
Comment
Start making trucks with nice interiors like Ford and Ram. Can we say Ram will outsell Chevy/GMC combined this year. GM makes stodgy old guy trucks, no excitement at all. Can’t even get a heated steering wheel in a cloth GM truck…..come on man!