Chevy Malibu Sales Decrease 11 Percent To 10,549 Units In July 2017
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Chevrolet Malibu sales decreased in the United States and increased in Canada in July 2017.
Chevrolet Malibu Sales – July 2017 – United States
Chevrolet Malibu deliveries in the United States totaled 10,549 units in July 2017, a decrease of 10.8 percent compared to 11,820 units sold in July 2016. In the first seven months of 2017, sales of the mid-sized sedan decreased 28.5 percent to 94,448 units.
Sales Numbers - Chevrolet Malibu - July 2017 - United States
| MODEL | JUL 17 / JUL 16 | JULY 17 | JULY 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| MALIBU | -10.75% | 10,549 | 11,820 | -28.53% | 94,448 | 132,145 |
Chevrolet Malibu Sales – July 2017 – Canada
In Canada, the Malibu recorded 907 deliveries in July 2017, an increase of 56.7 percent compared to July 2016. In the first seven months of the year, Malibu sales decreased 26 percent to 5,179 units in Canada.
Sales Numbers - Chevrolet Malibu - July 2017 - Canada
| MODEL | JUL 17 / JUL 16 | JULY 17 | JULY 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| MALIBU | +56.65% | 907 | 579 | -25.97% | 5,179 | 6,996 |
The GM Authority Take
The Malibu’s July sales performance landed it in sixth place in its competitive set, behind the Toyota Camry in first, Honda Accord in second, Nissan Altima in third, Ford Fusion in fourth, and Hyundai Sonata in fifth. The Malibu beat out the Kia Optima in seventh, Volkswagen Passat in eighth, Subaru Legacy in ninth, and Mazda6 in tenth. The discontinued Chrysler 200 and GM’s own Buick Regal accounted for eleventh and twelfth place, respectively.
Overall, the mainstream midsize sedan segment saw a 20 percent decrease in overall sales volume in July, so the Malibu’s 10.75 percent drop outperformed the segment average. However, the Camry and Accord sales were even less, at 0.87 and 3.26 percent, respectively.
The contraction of the midsize sedan segment is the result of the ongoing shift in consumer vehicle buying dynamics, in which car buyers choose crossover utility vehicles (CUVs) at the expense of other vehicle types like sedans and coupes. Whether the CUV craze is permanent or temporary is anyone’s guess at the moment, which is why we expect the Malibu to continue seeing depressed sales volumes in the near- to medium-terms — a rather unfortunate circumstance given the product substance delivered by the ninth-generation Malibu.
Sales Numbers - Midsize Mainstream Sedans - July 2017 - United States
| MODEL | JUL 17 / JUL 16 | JULY 17 | JULY 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| CAMRY | -0.87% | 33,827 | 34,123 | -9.90% | 210,724 | 233,884 |
| ACCORD | -3.26% | 30,903 | 31,946 | -5.12% | 190,994 | 201,300 |
| ALTIMA | -10.56% | 22,314 | 24,949 | -14.70% | 168,598 | 197,644 |
| FUSION | -42.16% | 13,886 | 24,007 | -29.11% | 121,111 | 170,840 |
| SONATA | -48.40% | 10,648 | 20,635 | -30.45% | 86,963 | 125,044 |
| MALIBU | -10.75% | 10,549 | 11,820 | -28.53% | 94,448 | 132,145 |
| OPTIMA | -18.89% | 7,933 | 9,780 | -4.51% | 67,650 | 70,847 |
| PASSAT | -21.47% | 5,143 | 6,549 | +2.33% | 40,280 | 39,362 |
| LEGACY | -27.38% | 3,785 | 5,212 | -17.49% | 29,349 | 35,569 |
| MAZDA6 | -19.79% | 3,482 | 4,341 | -22.71% | 21,491 | 27,804 |
| 200 | -65.13% | 1,899 | 5,446 | -62.41% | 15,621 | 41,561 |
| REGAL | -62.12% | 874 | 2,307 | -36.37% | 7,356 | 11,560 |
| TOTAL | -19.81% | 145,243 | 181,115 | -18.09% | 1,054,585 | 1,287,560 |
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Reporting by Francisco (Frankie) Cruz. GM Authority Take analysis by Alex Luft.
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YTD > month to month!
GM can’t sell sedans to save its’ soul. It isn’t a hot market, but GM is particularly inept. The Malubu is a nice piece with a full range of engines minus a 6 banger. Buick has almost a year’s supply of the LaCrosse on the lots and Caddy has tanked too. Anyone remember the last time they saw a promotion for the LaCrosse, XTS, etc?