mobile-menu-icon
GM Authority

Chevy Impala Sales Drop 40 Percent To 3,032 Units In July 2017

Cumulative Chevrolet Impala sales decreased in the United States and in Canada during July 2017.

Chevrolet Impala  Sales – July 2017 – United States

Chevrolet Impala deliveries in the United States totaled 3,032 units in July 2017, a decrease of 39.9 percent compared to 5,045 units sold in July 2016. In the first seven months of 2017, sales of the full-size sedan decreased 44 percent to 34,344 units.

Sales Numbers - Chevrolet Impala - July 2017 - United States

MODEL JUL 17 / JUL 16 JULY 17 JULY 16 YTD 17 / YTD 16 YTD 17 YTD 16
IMPALA -39.90% 3,032 5,045 -44.10% 34,344 61,435

Chevrolet Impala Sales – July 2017 – Canada

In Canada, Impala sales decreased 92.7 percent to 212 units in July 2017. In the first seven months of the year, Impala sales increased almost 23 percent to 2,153 units in Canada.

Sales Numbers - Chevrolet Impala - July 2017 - Canada

MODEL JUL 17 / JUL 16 JULY 17 JULY 16 YTD 17 / YTD 16 YTD 17 YTD 16
IMPALA +92.73% 212 110 +22.82% 2,153 1,753

The GM Authority Take

The ongoing market shift towards crossovers and SUVs continued to take its toll on Impala sales volume not only in July, but also for the first seven months of 2017. The vehicle’s U.S. sales performance of 3,032 units sold put it in third place (out of seven) in its competitive set, behind the Dodge Charger and Chrysler 300, yet ahead of the Toyota Avalon (albeit barely) and the Ford Taurus. The Kia Cadenza and Hyundai Azera platform mates brought up the rear in sixth and seventh spots, respectively. For the sake of context, it is worth noting that the current Impala is likely sold in significantly fewer quantities to daily rental companies than its competition from FCA, namely the Charger and 300.

Recent comments by GM CEO Mary Barra have put into question the Impala’s future after the current model runs its lifespan. The thinking behind the matter appears to be that the current-generation Chevrolet Malibu, produced at the GM Fairfax factory in Kansas, has grown to be fairly close in size to the Impala, which is produced at the GM Detroit-Hamtramck factory just outside of Detroit as well as on the Flex line of the GM Oshawa factory in Ontario, Canada.

Sales Numbers - Full-Size Mainstream Sedans - July 2017 - United States

MODEL JUL 17 / JUL 16 JULY 17 JULY 16 YTD 17 / YTD 16 YTD 17 YTD 16
CHARGER +8.87% 5,426 4,984 -9.37% 48,579 53,603
300 +30.71% 3,090 2,364 -5.81% 31,363 33,298
IMPALA -39.90% 3,032 5,045 -44.10% 34,344 61,435
AVALON -23.84% 2,859 3,754 -27.61% 19,594 27,069
TAURUS -0.27% 2,224 2,230 -0.82% 21,745 21,925
CADENZA +56.12% 523 335 +2.81% 3,178 3,091
AZERA -39.48% 233 385 -31.54% 2,025 2,958
TOTAL -8.95% 17,387 19,097 -20.92% 160,828 203,379

Related Sales Reporting

Reporting by Francisco (Frankie) Cruz. GM Authority Take analysis by Alex Luft.

A car-loving millennial. We Are!

Subscribe to GM Authority

For around-the-clock GM news coverage

We'll send you one email per day with the latest GM news. It's totally free.

Comments

  1. I am really sad to see this. The Impala is a really great car. And, although the Malibu may be getting bigger and closer in size, as someone who owns an Impala and has driven many current-gen Malibu (rentals while traveling a lot for business), I can tell you that there is no comparison in interior space—the Impala feels much more spacious.

    Although the Impala is a good looking car, it does need a styling refresh. It’s original platform mate, the LaCrosse, got a mid-cycle update. I wish the Impala would get one too. But, it looks like it’s not to be. And that’s too bad.

    Reply
    1. I thought this was just refreshed — no?

      Reply
      1. If it was, I’m not aware of it. The 2017 Impala looks just like my 2014.

        Reply
        1. You’re right. So weird. I could have sworn I saw a YouTube or three going ga-ga over the ‘new’ Impala. I guess they wanted to maintain a certain ‘reliability’ vs. introducing a new model. (And save money.)

          Reply
    2. The Malibu is not comparable to the Impala as far as I’m concerned. My parents have the new style Impala V6, and I have driven several others. I have also recently rented a Malibu 1.5T. The Impala feels like a very solid borderline luxury vehicle, while the Malibu feels disposable and flimsy by comparison. That’s without even taking into consideration of how much more room the Impala offers in the back seat and trunk.

      Reply
      1. I think every midsizers is going to feel cheap compare to the fullsize counterparts just because they have to make fullsizers aka flagship more luxurious than the midsize counterpart.

        Reply
  2. Where’s the Taurus?

    Reply
  3. when was the last time you saw an ad for an Impala ??????

    Reply
    1. GM doesn’t believe in advertising. It is still resting on it’s laurels from 50 years ago. Besides, it needs the money for stock buybacks and bonuses for management. Oh yeah, and the $3+ billion for Opel and Vauxhall retirees.

      Reply
    2. Tom G, The Impala seem to be the forgotten vehicle in GM line-up. I have a 2015 Impala V-6 with many safety options blind spot on the mirrors, lane departure. Its great to drive, with lots of room for snowbirds. Our has been trouble free with great MPG. My local dealer doesn’t even have one on his lot. The Impala doesn’t show up in GM ad’s or its dealers. Its a shame because the Impala has won many awards that could be used in advertising.
      GM hasn’t put any money on the hoods and with lack of ad’s its the forgotten vehicle. GM needs to shake up its P/R Dept. My first new vehicle was a 1959 Impala 2 door hardtop with a V-8.

      Reply
  4. I think at this point we have to blame on the Accord. Accord at this point it’s pretty much a large car despite the fact that it’s “tweener sized”. So then at this point it it kinda forces every midsized cars to grow a little more. Making fullsizers kinda go obsolete. FCA sells so many LX just because of fleets and huge discounts. OTHER then that it’s pretty much the same where the rest of the fullsizers be. Azera and Sonata is one example of why Hyundai is killing the azera

    Reply
  5. I notice a lot of these Impalas on the road, but doesn’t seem as popular as prior generation Impalas. There as been very little advertising. Not everyone wants a 4-cylinder ‘Bu that is advertised, especially a turbo 4 that runs on high-test only.

    Reply
    1. Reply
  6. GM has to give back nobility to the Impala by putting the next generation on a RWD and an SS V8 iteration based on the Alpha 1 or 2. Thus it will attract Chevrolet SS buyers.

    Reply
    1. As much as I would love to see this happen, there’s not a chance it ever does.

      Reply
  7. Note that LaCrosse sales have increased month over month most of this year. I think it has more to do with the fact that the current Impala is now in it’s 5th model year with little to no changes. It sure wouldn’t hurt for Gm to change the transmission out for the newer 9 speed unit and freshen up the exterior and interior plus advertise the damn thing.

    Reply

Leave a comment

Cancel