Cumulative U.S. sales of GM’s Cadillac brand decreased 21.7 percent to 11,227 units in July 2017.
Retail sales decreased 22 percent or 2,966 units to 10,527 units, representing 93.8 percent of total Cadillac sales for July 2017. That compares to 13,493 retail sales in July 2016, which represented 94.1 percent of total Cadillac sales.
Fleet sales decreased 17.5 percent or 848 units to 700 units, representing 6.2 percent of total Cadillac sales for July 2017. That compares to 848 fleet sales in July 2016, which represented 5.9 percent of total Cadillac sales.
Sales Summary - July 2017 - Cadillac - United States
| Sales | Sales Mix | |||||
|---|---|---|---|---|---|---|
| Total | 11,227 | 14,341 | -21.7% | -3114 | 100.0% | 100.0% |
| Sale Type | July 2017 | July 2016 | July 2017 / July 2016 | July 2017 - July 2016 | July 2017 | July 2016 |
| Retail | 10,527 | 13,493 | -22% | -2966 | 93.8% | 94.1% |
| Fleet | 700 | 848 | -17.5% | -148 | 6.2% | 5.9% |
Individual model sales performance was as follows:
- Cadillac ATS sales decreased 63.33 percent to 777 units
- Cadillac CT6 sales increased 7.62 percent to 890 units; retail sales increased 7 percent
- Cadillac CTS sales decreased 40.14 percent to 786 units
- Cadillac ELR sales decreased 86.67 percent to 2 units
- Cadillac Escalade sales increased 2.64 percent to 1,748 units
- Cadillac Escalade ESV sales decreased 17.12 percent to 978 units
- Cadillac SRX sales decreased 99.92 percent to 1 unit; the model has been fully replaced by the XT5 crossover
- Cadillac XT5 sales increased 11.17 percent to 5,504 units, its best July ever
- Cadillac XTS sales decreased 41.58 percent to 541 units
- Cadillac July Average Transaction Prices (ATPs) increased more than $3,000 and lead the luxury market; they’re also more than $3,000 higher than its closest competitor
Sales Results - July 2017 - USA - Cadillac
| MODEL | JUL 2017 / JUL 2016 | JULY 2017 | JULY 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| ATS | -63.33% | 777 | 2,119 | -32.79% | 7,986 | 11,883 |
| CT6 | +7.62% | 890 | 827 | +124.06% | 6,287 | 2,806 |
| CTS | -40.14% | 786 | 1,313 | -36.60% | 5,845 | 9,219 |
| ELR | -86.67% | 2 | 15 | -96.87% | 16 | 511 |
| ESCALADE | +2.64% | 1,748 | 1,703 | -2.15% | 11,905 | 12,167 |
| ESCALADE ESV | -17.12% | 978 | 1,180 | +2.17% | 7,901 | 7,733 |
| SRX | -99.92% | 1 | 1,307 | -99.28% | 147 | 20,381 |
| XT5 | +11.17% | 5,504 | 4,951 | +190.34% | 35,302 | 12,159 |
| XTS | -41.58% | 541 | 926 | -26.16% | 7,911 | 10,713 |
| CADILLAC TOTAL | -21.71% | 11,227 | 14,341 | -4.88% | 83,300 | 87,572 |
About The Numbers
- All percent change figures compared to Cadillac July 2016 sales, except as noted
- There were 25 selling days in July 2017 and 26 selling days in July 2016
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- Running Cadillac sales results
- Running Buick sales results
- Running GMC sales results
- July 2017 GM sales results
- U.S. GM July 2017 sales results
- U.S. July 2017 Chevrolet sales results
- U.S. July 2017 Buick sales results
- U.S. July 2017 GMC sales results
- GM Canada July 2017 sales results
- Canada July 2017 Chevrolet sales results
- Canada July 2017 Cadillac sales results
- Canada July 2017 Buick sales results
- Canada July 2017 GMC sales results
- GM China July 2017 sales results
- Global July 2017 Cadillac sales results
- U.S. GM July 2017 sales results
Comments
Well I did my part in trying to boost Cadillac sales . Just bought a new Premium Luxury XT5 in Graphite Metallic AWD
w/ a black leather interior . Compared to my SRX this is by far a better vehicle . Also some folks complain about CUE but in the last few days I have found this one to be as fast as my laptop and fairly easy to use .
I also got a great price for the XT5 and because I am a fanatic about my vehicles , got more for my SRX than NADA .
The car industry is finally leveling off after 7 years of gains in the US , China the biggest market is still selling well . Depending on who you want to believe because their is alot of differing opinions in print right now , some believe that vehicle sales will continue to falter and could possibly be the thing that tips us into recession . That is the worst editorial out there , while others believe Toyota will overtake GM as the biggest automaker next year .
Cadillac I believe has missed out on the 17+ million per year sales gains with old product . When they do finally get their portfolio where they want the market will be in a slump . Timing is everything in this industry and Cadillac just didn’t see where the market was headed fast enough .
Short term Cadillac will be a drag on GM profits but if they get the right stuff to market for the long term thing may get better . A recent article claims that the new XT6 ( 7? ) will be a direct competitor to Volvos XC90 that will be interesting to see as the Volvo is a great Suv .
Cadillac defintely missed the mark the past few years. Interesting that all other GM brands got crossovers and Cadillac got none, if they had then Cadillac would be in a much better position that it is currently. Hopefully they stay committed and don’t faulter on plans to bring the brand back to former glory
Four sedans (ATS, CTS, XTS, CT6) = 2994 vs. 5185 one year earlier, drop of 42.3%, ouch. #rightdriveways
Functions as designed.
There’s an article which says General Motors overall sales are down 15.4-percent which means Cadillac’s poor performance was expected; although things should improve in the next 8-10 months when Cadillac introduces the new XT4 CUV and possibly the 7-seat XT7 because if the XT4 and XT7 sell as well as Cadillac’s current XT5 which sold 5,504 units for June 2017, Cadillac’s overall sales numbers for July 2018 will look better.
With al, the turn over in management and complete turn around of their portfolio being done GM expected this. They also do not plan to invest in the lame duck models.
Also keep in mind the drop here is in reality a small number of cars. 21% of a low volume brand is not like 21 % at Chevy.
The bottom line is globally they continue to expand and they are still making money. With many new cohesive models on the way.
I feel bad about XTS sales, but at the same time, it is not advertised and dealers never keep any in stock.
Its surprising to see that the CT6 was the best selling sedan, but it could have something to do with the hefty discounts ($3,000+).
As much as I love Cadillac, they do not deserve to have the highest ATP in the luxury market. Sorry but people are paying way too much for these cars and the money is just going towards BS like free helicopter rides, coffee shops, and fashion shows.
My daily driver is a 2016 C450 AMG sport, I just test drove BMW 340 with the M power kit and exhaust. I also drove a ATS 3.6. There is absolutely no reason (other than price) to buy the ATS over these 2 Germans.