Cadillac Escalade sales decreased in the United States and increased in Canada during July 2017.
Cadillac Escalade Sales Results – United States – July 2017
Cumulative U.S. deliveries of the Cadillac Escalade totaled 2,726 units in July 2017, a decrease of 5.5 percent compared to 2,883 units sold in July 2016. Those 2,726 units were comprised of:
- 1,748 units of the regular-length Escalade, an increase of 2.6 percent compared to 1,703 units sold in July 2016, and
- 978 units of the extended-length Escalade ESV, a decrease of 17 percent compared to 1,180 units sold in July 2016
In the first seven months of the year, cumulative Escalade sales decreased 0.5 percent to 19,806 units. The 19,806 units were comprised of:
- 11,905 units of the regular-length Escalade, a decrease of 2.2 percent, and
- 7,901 units of the Escalade ESV, an increase of 2.2 percent
Sales Numbers - Cadillac Escalade - July 2017 - United States
| MODEL | JUL 17 / JUL 16 | JULY 17 | JULY 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| ESCALADE | +2.64% | 1,748 | 1,703 | -2.15% | 11,905 | 12,167 |
| ESCALADE ESV | -17.12% | 978 | 1,180 | +2.17% | 7,901 | 7,733 |
| TOTAL | -5.45% | 2,726 | 2,883 | -0.47% | 19,806 | 19,900 |
Cadillac Escalade Sales Results – Canada – July 2017
In Canada, Escalade deliveries increased 51.2 percent to 304 cumulative units in July 2017. The 304 units were comprised of:
- 205 units of the regular-length Escalade, an increase of almost 74 percent compared to 118 units sold in July 2016, and
- 99 units of the Escalade ESV, an increase of 19.3 percent compared to 83 units sold in July 2016
In the first seven months of the year, cumulative Escalade deliveries decreased 4.7 percent to 1,522 units in Canada. The 1,522 units were comprised of:
- 945 units of the regular-length Escalade, an increase of just under 1 percent, and
- 577 units of the Escalade ESV, an increase of 11.4 percent
Sales Numbers - Cadillac Escalade - July 2017 - Canada
| MODEL | JUL 17 / JUL 16 | JULY 17 | JULY 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| ESCALADE | +73.73% | 205 | 118 | +0.96% | 945 | 936 |
| ESCALADE ESV | +19.28% | 99 | 83 | +11.39% | 577 | 518 |
| TOTAL | +51.24% | 304 | 201 | +4.68% | 1,522 | 1,454 |
The GM Authority Take
The overall drop in Escalade sales in July is puzzling given that the market continues to lust after CUVs and SUVs at the expense of other vehicle types like sedans and coupes. As such, barring a market change, we expect Escalade sales to increase in the months ahead.
As we noted during the last few months, an increase in Escalade sales would be healthy for GM earnings, since the model is one of GM’s most profitable vehicles, if not the most profitable.
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Reporting by Francisco (Frankie) Cruz. GM Authority Take analysis by Alex Luft.
Comments
It couldn’t be that GM priced the car out of the market could it?
No, the bean counters would never do that.
Or, Would they? After all they know everything.
I lost 3 of them to other makes due to lease payments.
I am working on 3 more.
I don’t think it’s priced out the market, but that the Escalade could use some refinements. Namely the interior which isn’t “bad” but could be better. Cadillac should have embraced the Escalade as their flagship 1. because EVERYONE knows what an Escalade is and 2. because Caddy would have been on top of their game when the the crossover boom began