Cadillac CT6 Sales Up 7.6 Percent To 890 Units In July 2017

Comments

1. 

   Amazing Cadillac sold that many considering the total absence of promotion. Only GM spends hundreds of millions of dollars to introduce a new vehicle and then not effectively promote it. BTW it’s a stretch to compare the CT6 with it’s turbo 4 to a Mercedes S Class with superior power, engineering and technology. Even comparing the CT6 to the E class is a stretch, the E class sells about 5000 per month, just in the U.S. Why is Mercedes so much more in tune with the American public than Cadillac?
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   1. 

      The CT6 is, in fact, in the same class as the S-Class, 7er, LS. We have discussed this in the past. The fact that the CT6 has a lower (base) price thanks to a lower-end engine is not relevant. In fact, it could technically be seen as an advantage. The fact of the matter is that the German full-size sedan rivals are all offered with a 2.0L Turbo gasoline and diesel engines in Europe.

      From there, spec out the CT6 with the 3.6L or the 3.0L TT and the price increases drastically.

      It’s also vital to keep in mind that garnering sales in a new segment as Cadillac is doing with the CT6 is a matter of starting at a low(er) price and then increasing it over time as you grow sales, customer base, presence, and awareness. Cadillac is doing just that with the CT6. I believe it is strategic. This is a lesson learned from ATS and third-gen CTS.

      As for why Mercedes sells 5,000 units of the E-Class, it’s a matter of so many factors, including:

      1. Mercedes-Benz has built a reputation of making highly desirable luxury and sport-luxury automobiles for the last 50 years, whereas Cadillac has only been making what can be described as “desirable” for the last 5 years, if not less. So there are built-in reputation, awareness and desirability advantages that come with making something for a long enough period of time.

      2. The E-Class represents a broad lineup, including the sedan, coupe, convertible, wagon and even the four-door “coupe” CLS-Class (which is counted as part of E-Class sales). The CLS-Class, by the way, also has a shooting brake-style wagon in Europe that is sexy as f&ck.

      By comparison, Cadillac has the CTS in four-door sedan factors only. Granted, the sedan variant sells the most — but the other variants command much higher per-unit profit margins and work to grow awareness of the lineup.

      A broader lineup also works to pique interest: a customer interested in a E-Class convertible walks into a dealership and ends up buying the sedan due to financial or practicality reasons.

      So those are the most important reasons. Cadillac can theoretically get to Mercedes-Benz’ level of sales volume and brand cachet in a matter of a decade or two… during which time it will need to execute flawlessly on product, marketing and go-to-market, among many other factors… while expanding its lineup and taking calculated risks — things it’s not doing perfectly at the moment.
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      1. 

         Dealership experience?

         Not sure what happened to that plan;

         fewer, better dealerships.

         I still see plenty of GMC/Cadillac, or Chevy/Cadillac stores.

         The Pinnacle Program seems to have quietly disappeared, like the Men’s Wear Collection, and sponsorship of Men’s Fashion Week.

         No word on the Cadillac Hamptons Helicopter shuttle yet – I’d guess that one will sink slowly, quietly out of site, like most of Uwe and Melody’s school projects.
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         1. 

            Dealership experience is and has always been part of the “go-to-market”, which I mentioned in my comment above.

            The issue isn’t about combined rooftops, since most of these have separate showrooms for Cadillac. The issue is with dedicating brand-specific resources.

            As for Pinnacle — it’s alive and well, albeit with some changes. Just because you don’t hear about it (or rather, because we don’t have anything new to report about it here) doesn’t mean that it’s not being worked on, executed, etc. internally at GM/Cadillac. That said, it’s difficult to request a lot from dealers right now when many of them are starving for sales due to falling overall sales volume.

            Let’s give the fashion stuff a rest, eh? We can argue all day for it and against it. The bottom line is that it put the word “Cadillac” into the mouths and minds of those who typically have not uttered the word nor thought about the brand or its products in decades, if not ever… it was an exposure move… and it wasn’t a resource hog by any stretch. Knowing how GM marketing operates (though with no first-hand knowledge of this topic), the effort was probably led by an intern… so let’s allow our cooler minds prevail and not fool ourselves into thinking that Uwe and Melody or anyone else in the Cadillac marketing department is gung-ho about any of the fashion stuff, prior or future. These folks are busy planning for the brand’s next campaigns, vehicle launches, aligning product with said campaigns and launches, etc. That said, Porsche has a fashion line of its own. So does Audi. That should tell us something.
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            1. 

               Ya. Sorry.

               Was just having a glass-half-empty moment.
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2. 

   There is no “class” for this car, and that’s a good thing IMO. Obviously Cadillac wants to say the CT6 is in the same “class” as the Mercedes S, just as Chrysler might claim that their 300 is in the same “class” as the CT6 (neither is true, despite similar dimensions on all 3).

   Therefore it’s hard to say that the CT6 is “selling well” or not at this point. This is the first full production calendar year for the CT6, and therefore this should be their best year for the life of this model. The CT6 is on track to do what, 15-16k in sales this year? I believe that would make it the lowest selling Cadillac sedan in first full year production, in the post WWII era.

   So calling this a “hit” or “miss” at this point would depend on how someone wants to spin it. Bottom line will be about profitability for the model, but GM does not break out profit or loss figures for each model or even for each brand.
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3. 

   The CT6 is an excellent example of how Cadillac could have competed with the likes of S550, BMW 7 series and Audi A8 but just doesn’t understand that the American buyer of those other brands need more than just the name Cadillac. They need looks, technology, quality components and performance. Cadi just doesn’t cut it yet on those parameters. I hope they get up to snuff so that the buyers of those foreign brands can finally buy American. How about a V-8 in the CT6 as a start!!!
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   1. 

      So true Gary. GM builds arguably the finest V-8 engines in the world. Who is the genius that would not at least offer, as an option, a V-8 in what is probably the last chance of having a Cadillac flagship sedan? The advertising tagline for Cadillac should be “Dare Mediocrity”, they have that down pat.
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      1. 

         V8 engines are associated with “the old Cadillac”, so current management wants to run away from anything suggesting the old image. So what if there go half the potential sales. This is about “the right driveways”, remember?
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         1. 

            No, no, no and no. So much misinformation and jumping to conclusions that I don’t even know where to begin.

            First of all, the whole idea of Cadillac management shunning V-8 engines because they’re associated with “the old Cadillac” is totally bonkers. Where is this coming from? Not from a reliable source, I’ll tell you that right away. From all the conversations we have had with the Cadillac team through the years, I will tell you that this can not be further from the truth. So allow me to shed some light on this and bring to this discussion fact over fiction.

            The V-8 engines that have a negative perception in the luxury car space are the push-rod V-8s currently produced by GM. For this reason, the ATS-V doesn’t use the LT1 push-rod but instead uses a more advanced (read: complex) twin-turbo V-6 DOHC. The CTS-V gets away with it because it’s a totally different customer subsegment… and even then dealers often hear prospective buyers looking to trade in their E-Class AMG, M5, etc. disparage the car because of the engine.

            Despite the LT# (LT4 in this case) various awesome qualities (massive power output at a small overall footprint and low weight), many luxury car buyers exemplify the snobbish characteristics in wanting overly complex propulsion technology even though it doesn’t bring anything tangible to the table except for bragging rights. See Bugatti, Audi and BMW engines for examples.

            So, back to reality: Cadillac is working on its own all-new V-8 engine in a DOHC configuration. It will be spread out across most if not all RWD-based vehicles. Read more about that engine here:

            http://gmauthority.com/blog/gm/cadillac/cadillac-engines/cadillac-4-2-liter-twin-turbo-v-8/

            The motor wasn’t ready for the CT6 when it debuted, but it’s getting close to validation and production.
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            1. 

               This +100.

               Such misinformation is even harder to digest when it comes from a place of not being in the know.

               If anyone is staying abreast of Cadillac they’d know that a V8 was and is slated to drop into the engine bay of the CT6. It wasn’t ready for the intro of the CT6.

               With regards to technology, talk specifics of where the marque falls short. A full size chassis engineered to weigh less than vehicles in the mid size segment, 4 wheel steering, patented camera feed into rear view mirror, autonomous driving shortly being introduced and more.

               Performance and handling that has received nothing but positive feedback.

               And to put all those jocking the Germans to rest, the new upcoming Audi A8 is taking a play right out of Cadillac’s book: No V12 ever is planned, V8 not offered when model is initially introduced and eventually Audi will do away with rotary controller to be replaced by touch screen with haptic feedback not unlike Cadillac’s CUE.

               Talk from a place of being informed and not impression.
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               1. 

                  “Performance and handling that has received nothing but positive feedback.”

                  Gary, what you mean is that the performance and handling of the CT6 has received nothing but positive feedback FROM PEOPLE WHO PUT A PREMIUM ON THOSE ATTRIBUTES ABOVE RIDE QUALITY.

                  There has been plenty of negative commentary on the stiffness of the CT6 suspension and the heaviness of the steering. This is supposed to be a large luxury sedan, not a sports car. How many large luxury sedans do you see weaving in and out of traffic at high speeds? It’s silly for Cadillac to put a premium on “performance and handling” over ride quality in a sedan this size. Note the JD Power, via their “PowerSteering” column said this on October 15 of last year:

                  “Normal, Sport, and Snow/Ice driving modes adjust the car’s response, but even in Normal mode the CT6 feels too taut and stiff. Choose Sport mode and the steering is excessively heavy while the suspension delivers an almost brittle ride quality. Cadillac would do well to calibrate a Comfort driving mode, one supplying gentle throttle tip-in, light and effortless steering, and the wafting ride that affluent passengers may prefer.”

                  So for you to claim that “performance and handling” has gotten nothing but positive feedback, ignores the flip side – the degradation of ride quality that arises from the CT6’s emphasis on “sporty” handling.
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4. 

   Although the CT6 is Cadillacs ” flagship car ” it is not a direct competitor to the 7 series , A8 or S-class .
   Why is it always compared this way . The CT6 was suppose to be an S-Class competitor but JDN is on record as changing that rhetoric aprox. 6 months before production started .
   Also the S-class for 2018 has undergone some updating , inside and out , so their sales could be slow as is common before an updated version of any model shows up .
   A better comparison for the CT6 would be Ford’s Lincoln Continental and now even Hyundai’s new luxury divisions Genesis G-90 .
   How low the bar has been set to get excited that Cadillacs ” new ” luxury car sold a paltry 890 units .
   Great lease deals and 0% financing is what is pushing these numbers at the end of the model year .
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   1. 

      In case you missed this part of the article:

      ‘We have included the sales figures of the Cadillac XTS and Lincoln Continental in the chart below for informational purposes, though we should note that both vehicles are not in the same competitive set as the CT6, S-Class, 7 Series, or LS, despite also being full-size luxury sedans.’

      As well, it may have sold 890 units but it’s still solidly ranking second in sales to the S Class consistently outselling the BMW 7 series and all other segment players.
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   2. 

      Zach, thank you for remembering how JDN eventually told everyone that the CT6 is NOT an S-Class competitor. It’s amazing to see the usual voices defending and cheering for everything done by Johan, Uwe, and Melody – as if they have gone from stunning victory to stunning victory with every move they’ve made.

      The reality is that Cadillac US sedan sales were down 42% for the month of July, year over year, despite the slight increase for the CT6 in what is almost always the best year for any model (2nd model year, but first full year of production). The reality is that the CT6 will have the worst first full year production sales of any Cadillac sedan since 1947. The reality is that even with strong SUV sales (especially the XT5), total Cadillac US sales were down 21% for July, year over year.

      As to the “competitors”, funny how the pro-JDN cheerleaders want to put the CT6 in the same “class” as the MB S, but they don’t want to mention the Chrysler 300, which is dimensionally similar to the CT6 but monthly sells 3-5 times as many units even though it’s an aging model (and sold 144k units in the US in its 2nd model year). I’m not saying the 300 should be directly compared with the CT6, but people are cherry-picking if they choose “competitor” models to make the CT6 look like a hit, while ignoring those that make it look like a flop, or mediocre at best.

      I completely agree with Zach that when the cheerleaders are roaring over 890 units sold, the bar for “success” has been set too low. But the cheerleader group seems to love seeing the classic Cadillac brand put to death, so that they can have yet another “sports luxury” clone of BMW, as if that market isn’t already saturated. And the overall sales results have been dismal (again, down 42% in US sedan sales), despite all of the “stay the course” cheerleading for Johan, Uwe, and Melody.
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      1. 

         Drew — you seem very intelligent, but I just shake my head in disbelief when reading some of your comments and the rationale behind them.

         First of all, the CT6 is a rival to the S-Class, 7er, etc. End of story.

         No matter how you slice it, the vehicle is a full-size LUXURY sedan. The other vehicles mentioned are also full-size luxury sedans with a FR layout.

         The only way that you can argue against it is price. And as I already mentioned in an earlier comment, the fact that it has a lower (base) price has nothing to do with the fact that it is a full-size luxury sedan with an FR layout. An example you bring up is the Chrysler 300. The vehicle is a full-size mainstream sedan. It offers very little in terms of refinement or luxury, much like the Chevrolet Impala and Toyota Avalon. The Impala, 300, and Avalon along with the Hyundai Azera and Kia Cadenza are mainstream full-size sedans with a value proposition, but have nothing in terms of refinement or luxury or driving dynamics of the CT6, S-Class, 7er, LS, etc.

         To explain: the automotive industry, especially in luxury segments, is a long-term endeavor. As such, the CT6’s lower price is strategic, and will increase over time. Just look at what Lexus did with the LS and what Audi did with the A8/S8 as examples of what happens, and how to enter this space. You enter low with a great product, you build a customer base, and you gradually improve the product, brand reputation, and the price. Cadillac couldn’t simply enter this segment at a similar price as the rest of the rivals having never competed in it, not having a customer base, and not having an established presence… doing so would have resulted in a grand total of 100 units or less sold a month.

         To further demonstrate that point, imagine you started an automobile company and have invented a way to make a full-size luxury sedan and sell it for $40,000 by way of an invention. The car was on the same level as other full-size luxury sedans such as the S-Class, 7er, A8, etc. Would you then say that your car doesn’t compete in the same segment as those others, despite it being the same size, offering the same amenities/features, and delivering the same levels of comfort, refinement and driving experience? Of course not. Everyone would champion this as innovation, a breathrough… yet for whatever reason, people are not saying the same of the CT6 despite it being exactly the above.

         And finally, go ahead and look at cross-sale reports (if you even know what those are). I’d bet that not only have you never seen one in your life, but that you have not even heard of it either. Access to them, after all, is highly restricted. But nevertheless, if you go ahead and look at once of these, then you will see very well that the CT6 is being cross-shopped with the S, 7, LS, and A8. That right there puts it in the same exact segment as the vehicles mentioned.

         Second, you bringing up the Chrysler 300 in the same sentence as the CT6 and comparing the sales figures for both seems to demonstrate how out of tune you seem to be with these segments and what represent. You’re talking about a car that has two things in common with all the vehicles mentioned: dimensions and drivetrain layout. So if you’re comparing a 300 to an S-Class, you’re way out of on a limb. Why not also throw in the Impala, the Buick LaCrosse, Toyota Avalon, Hyundai Azera, Kia Cadenza while you’re at it, too? C’mon man… you’re better that this.

         Third: you make so many conclusions with no base to stand on, including:
         – stating that the CT6′ s sals have been “dismal”. You and I have been over this in the past, and it all comes down to how you look at it. The sales numbers continuously show that the CT6 is doing quite well in its segment, as do the cross-sale reports.
         – stating that the CT6 will have the “worst first full year production sales of any Cadillac sedan since 1947” while completely ignoring the fact that it’s much more expensive than any of those other models, and hence will have a lower sales volume than them… no one seems to be complaining that the 7 series or S-Class sell less than 2,000 units a month each… because everyone understand that they are high-priced luxury goods with limited market reach but with high margins.
         – using pointlessly-inflammatory language referring to “cheerleaders”… don’t even know where to start on that one
         – stating that the sport luxury sedan segment is saturated, despite no signs of this being the case

         Look, we all get it: you are an XTS fanboy. But your knowledge about this industry, market, and customer demands and trends lack sorely… so you don’t need to flaunt your opinion as fact. Continue buying the XTS… no one is telling you not to. But to continue spitting on what is an excellent product in what is the CT6 because you don’t agree with its direction is simply ill-advised and churlish.
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         1. 

            Alex Luft, I’m sure I speak for everyone here in saying that we thank you for your work on the GM Authority website, and in keeping it open to all viewpoints.

            And for a point of clarification, I’m not an “XTS fanboy”, I’m a fan of classic Cadillac values; the values that made Cadillac the dominant luxury auto brand in the US for many decades, and resulted in Cadillac being the subject of numerous songs.

            Although I (and others) have stated what I believe to be the classic Cadillac values many times, I will list them here again:
            1. Roomy interiors for the driver and all passengers
            2. A very smooth comfortable ride – best of any mass-produced auto (i.e. “the Cadillac ride”)
            3. Powerful yet refined engines in all models (including “base” models), with smooth reliable transmissions
            4. Industry-leading reliability
            5. Modern, elegant, risk-taking, angular Cadillac styling
            6. Luxury interiors with proper luxury materials in all models (i.e. no cheap vinyl seats in base models).
            7. Modern consumer electronics including high quality stereo
            8. Up-to-date safety components (today including high quality headlights in all models, not cheap halogen ones) AND should perform well in snow and slippery conditions.
            9. Cadillacs should be priced high, but not in the stratosphere like Rolls Royce or Bentley.

            All of the above should be “no brainers” in terms of being essential before the “Cadillac” name is put on. No more cheap models with the Cadillac name, where others can say “Oh if you want a nice ride, or a smooth powerful engine, or quality leather seats, you have to pay for upgrades”. Upgrades should be for things like sunroofs and heated/cooled seats. All Cadillacs should have minimal standards. The lack of these is what has taken the brand from #1 in US luxury, to #5 and falling.

            I do own a fully loaded Cadillac DTS (“premium”, not “platinum” which is a “performance” model). As far as sedan models, the DTS is the most recent Cadillac that even comes close to meeting the above classic Cadillac values. Yes the styling is outdated now, and they should have offered a rear-view camera, but the car has a nice smooth, roomy, powerful ride, with reliability and most of the amenities a luxury buyer would want. All DTS models (from base on up) give the owner a V8 engine, leather seats, HID headlights, etc. Plus all DTS models perform well in snow, something that’s a problem for many of the new Cadillac sedans. And no fluky “CUE” system for the controls. I could easily afford a new car now, but unfortunately Cadillac has not given me a reason to buy one. Yes I like the XTS best of the current sedan line-up, but I’d still rather keep the DTS at this point.

            Alex, I realize that you love your ATS-V, and that’s great. To me it’s too cramped and too stiff-riding for me to see as a real Cadillac. I’m not spitting on the “sport model” Cadillacs (ATS, CTS, CT6), but I don’t view them as real Cadillacs, because they come up short in terms of the “classic values” that I have outlined above. And I think it’s sad as well as a bad business strategy for GM to kill the models that exemplify the values that made Cadillac such a strong brand for so long, in favor of acting like this is a “new” brand.

            If GM wanted to bring out a new brand of “sport luxury”, they should have created Corvette as a complete brand and let Cadillac continue to be Cadillac, rather than confusing consumers and losing sales. Or maybe they should have turned Buick into their “sports luxury” brand, given their history of occasionally sporty cars like the Buick Grand National.

            You are rightly pointing out that it takes time to build a new brand, but Cadillac was already an established and loved brand, before GM decided to destroy it and rebuild it as a BMW imitator. And frankly the “new brand” or “rebuilding” or whatever has arguably been going on for over 30 years (since the arrival of the Cimarron) or at least for 20 years (starting with the Catera). How much longer can Cadillac claim it’s actually “rebuilding” or “rebranding” while sales continue to fall dramatically? At what point is enough time enough to realize it’s not working? I realize that Melody Lee wants another 10 years before positive results are seen, but that’s about her own job security rather than a useful auto strategy.

            Alex, I don’t know your age, but I’m guessing around 30, possibly late 20’s. I’m 58 so I’m not exactly “old”, but I’ve seen a few things, I’ve seen the world change dramatically over the decades. I have a feeling that a lot of young adults think that whatever is faddish now will continue to be popular in the future. Yes we are currently in a “sports sedan” fad, and possibly the best symbol for that are the “low profile” tires. Supposedly “low profile” tires look cool, though for the life of me I don’t see it. They look like bicycle tires to me. And they don’t resemble tires on race cars either, which are actually quite high profile compared with consumer tires. But if you are young, you might think that low profile tires will continue to be popular forever. They won’t.

            You rightly pointed out that complex (though not necessarily reliable) powertrains are faddish now, in demand for the status-seekers due to “bragging rights” rather than any particular utility. I’d also say that the high-gear transmissions are part of the bragging rights bit, rather than being useful to the typical consumer. The article that you pointed to regarding a V8 twin turbo as an option for the CT6, also imagined a 10 speed transmission. Again that’s faddish, and potentially unreliable, not what I would call truly useful.

            Here’s the thing – Cadillac can chase the current fads, and always be a generation behind. Oh wait, that’s what they have been doing, and sales of sedans are down 42% in July, year over year. Or they can embrace the values that made them popular for so long, sell them to the public, and be ahead of the curve when the fads change.

            We obviously like different types of cars, that’s fine. You want Cadillac to make your type of car, and you have an ally in Johan who also prefers Euro-style “performance and handling” over classic Cadillac values. I believe that Johan is going to fail, and my “evidence” is in the falling Cadillac sales ever since they abandoned their core values. You and I can argue all day who is “right”, but we’ll only know the truth when the future sales numbers are written. I hope you’ll remember this discussion in 5-10 years; either way JDN will get paid the big bucks, which I think is a bit ridiculous given the harm he’s doing here, but that’s life.
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5. 

   WOW , must have been a slow day in the GM Authority newsroom .
   Using the term ” cheerleaders ” isn’t like calling someone an ill-advised and churlish ( not sure what that is ) fanboy. That is ” [ personal ] inflammatory-pointless ” language .
   Nothing wrong with correcting someones facts if it’s needed , but this is a forum ” a medium where ideas and VIEWS on an issue can be exchanged ” , just sayin’ . Peace Brother 🙂
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   1. 

      No, not at all a “slow news day”, Zach.

      I would have thought that taking personal time out of my day writing, editing, and driving the direction of this firm to interact with our readers in the comments would have been looked upon as a positive by our readers. The same can be said for the GM Authority-Motrolix goal to answer every single email and phone call that we receive, even if oftentimes doing so does not benefit GM Authority in the slightest. We do this out of love and passion for what we do. So, I have to wonder if you considered this before writing your comment.

      To address the other items in your comment and provide more transparency on the subject: yes, the point of our (fairly open) comment section is — as you stated — to share opinions. The only difference is when opinions are factually incorrect or are presented in ways that are either misleading or ill-founded… or inflammatory… and I will call those out if time allows, while also sharing my professional opinions.

      In this particular case, the commenter has a certain agenda, which appears to be to tarnish the CT6, because he 1) does not agree with the overall direction of the Cadillac brand and 2) because he is personally infatuated with the XTS, which the CT6 is replacing. This breeds negative comments towards the CT6 that the car simply does not warrant. Ultimately, that agenda escalates to a point that no longer makes the comments “opinions”, but rather escalates them into the adjectives I used in my comment (fanboy, churlish).

      In all, if the original comments were presented in a way so as to be less inflammatory, that would be fine. But saying things like the CT6 is the worst-selling sedan in the history of Cadillacs and that cheerleaders are drinking the kool-aid about the current management’s strategy are highly inflammatory, in order to push a personal agenda… some would call it “fake news” in today’s society. On top of that, this happens on almost on every single article referencing the CT6. Worst all — the comments in question are simply incorrect, and are from someone who is either mistaken or not intricately familiar with the topic at hand.

      If that were me, I would ask instead of attacking or I would posit my opinions in a way that are not in an incendiary nature. Heck, that is exactly what I did in my late teens and twenties starting out in this industry. I asked… and asked… and researched and researched. Not saying I know it all now… but I didn’t take a hard stance and act like my word was final on items without data… or just because I had an agenda.

      And for those who do wish to push an agenda — we have a place for that. It’s called the GM Authority forum. Anyone can start a new topic if they so desire. Just click on “FORUM” at the top of any GM Authority page.
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      1. 

         Alex Luft, as far as the CT6 being the lowest-selling Cadillac sedan in its first full calendar year of production since 1947 – while the year isn’t over, it’s completely factual that this is on track to be the case. That’s even estimating significantly stronger sales in the second half of the year than the first half. If you don’t think that is factual, tell me which Cadillac sedan will have sold fewer units in the USA in its first full calendar year of production. I’m assuming 15-16k unit sales for the CT6 this calendar year, but even at a somewhat higher rate it would still be the lowest of that prime first full production calendar year.

         And as far as my comparing the CT6 to the Chrysler 300, I was admitting that this is not a fair comparison, but neither is the CT6 to many of the “flagship” sedans to which the CT6 is being compared in this article (such as the MB S). If you can stretch the comparison that far upward, why not stretch it down to the 300? And if you Google Chrysler 300 and Cadillac CT6, you will actually find comparisons which I assume are serious rather than tongue-in-cheek.

         Also, a lot of articles have declared that the CT6 is NOT a competitor of the S-Class, A8, and 7-series – so it’s not as “end of story” as you’d like it to be. It’s not entirely clear whether JDN gave up on the CT6 filling such a role, but at one point he wanted a CT8 (“Escala”?) which WOULD compete with those, so again, not “end of story” and a little bit like saying the Chrysler 300 is in the “class”.
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      2. 

         Alex,

         Along this same vein Cadillac section of GMA seems quite comfortable hosting personal attacks on Cadillac owners by folks who never have and probably never will spend a penny on a new Cadillac. Are there plans to remedy that? Personal attacks add nothing to a discussion. A report post icon would be helpful to alert moderators.

         We buy Cadillacs in good faith. We expect everything on the Cadillac to work or the B2B warranty to be honored. As a result we are subject to attacks. Not cool.

         Thank you for reading.
         Reply
6. 

   It would be interesting to see a numerical breakdown of specific CT6 models to know what people were buying, did they opt for the base model that is equipped with a 2.0L 4-cyl turbo which gave excellent fuel mileage, the middle of the road 3.6L V6 or the top tier model which featured the new 400 LGW twin-turbocharged 3.0L DOHC-4v V6.
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7. 

   I am always happy to hear a sedan is getting sales increased even if its in small intervals. The CT6 is a great looking vehicle and a good buy for all the equipment you get.

   But to be fair in terms of the CT6 in second place sales. Both Lexus and Audi have brand new versions of their flagships coming out in the next year and both have upped the ante in terms of technology and style. I think the new A8 will be a force to be reckoned with.
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