Buick Verano sales decreased in the United States and in Canada in July 2017 as dealers continue to sell out of the remaining inventory of the discontinued model.
Buick Verano Sales – July 2017 – United States
Buick Verano deliveries in the United States totaled 136 units in July 2017 and 3,808 units in the first seven months of the year.
Sales Numbers - Buick Verano - July 2017 - United States
|JUL 17 / JUL 16
|YTD 17 / YTD 16
Buick Verano Sales – July 2017 – Canada
In Canada, the Verano recorded 37 deliveries in July 2017 and 1,499 deliveries in the first seven months of the year.
Sales Numbers - Buick Verano - July 2017 - Canada
|JUL 17 / JUL 16
|YTD 17 / YTD 16
About The Buick Verano
Production of the first-generation Buick Verano was discontinued for North American markets at the GM Lake Orion factory in 2016, and the sales figures observed in the months following its discontinuation — including these results for July — represent the sell-off of remaining vehicles in dealer inventory.
Meanwhile, GM launched an all-new, second-generation Verano in China in 2016. However, the automaker did not do so for North America. In September 2016, a GS variant of the new model was spotted undergoing testing at GM’s Milford Proving Grounds, presenting a glimmer of hope that the second-gen model will make its way to North America at some point in the future. Now, nearly a year later, any hope for an American-market second-gen Verano has all but vanished.
One factor that be playing against the Verano’s future in North America is associated with the rise in popularity of crossover utility vehicles at the expense of sedans such as the Verano. Another circumstance potentially preventing the introduction of the second-gen Verano in North America is GM’s recent sale of its Opel-Vauxhall division to PSA Group. Opel was responsible for the majority of engineering work on the Verano, its European platform mate — the Opel Astra family — along with the Delta 2 platform on which the vehicles are based. For its part, GM has stated that its sale of Opel will not hinder its product development plans.
Another reason that GM has likely decided against replacing the Verano in North America is a future Cadillac model that would be in the same segment as the second-generation Verano. Last year, we reported that Cadillac is working on a new compact sedan to slot below the Cadillac ATS replacement. Expected to wear the Cadillac CT1 or Cadillac CT2 names, the model is rumored to ride on the same D2 platform shared with the second-gen Cruze and Chinese-market Verano, and compete with the likes of the Audi A3, Mercedes-Benz CLA-Class, and the next-gen Mercedes-Benz A-Class sedan. However, recent statements from Cadillac executives cast some doubt on a D2-based Cadillac. Instead, the replacement for the Cadillac ATS could simply carry a lower price point, while carrying higher pricing power than a Verano.
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