Buick Verano sales decreased in the United States and in Canada in July 2017 as dealers continue to sell out of the remaining inventory of the discontinued model.
Buick Verano Sales – July 2017 – United States
Buick Verano deliveries in the United States totaled 136 units in July 2017 and 3,808 units in the first seven months of the year.
Sales Numbers - Buick Verano - July 2017 - United States
| MODEL | JUL 17 / JUL 16 | JULY 17 | JULY 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| VERANO | -93.42% | 136 | 2,068 | -77.32% | 3,808 | 16,787 |
Buick Verano Sales – July 2017 – Canada
In Canada, the Verano recorded 37 deliveries in July 2017 and 1,499 deliveries in the first seven months of the year.
Sales Numbers - Buick Verano - July 2017 - Canada
| MODEL | JUL 17 / JUL 16 | JULY 17 | JULY 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| VERANO | -93.16% | 37 | 541 | -66.72% | 1,499 | 4,504 |
About The Buick Verano
Production of the first-generation Buick Verano was discontinued for North American markets at the GM Lake Orion factory in 2016, and the sales figures observed in the months following its discontinuation — including these results for July — represent the sell-off of remaining vehicles in dealer inventory.
Meanwhile, GM launched an all-new, second-generation Verano in China in 2016. However, the automaker did not do so for North America. In September 2016, a GS variant of the new model was spotted undergoing testing at GM’s Milford Proving Grounds, presenting a glimmer of hope that the second-gen model will make its way to North America at some point in the future. Now, nearly a year later, any hope for an American-market second-gen Verano has all but vanished.
China-market 2016 Buick Verano
One factor that be playing against the Verano’s future in North America is associated with the rise in popularity of crossover utility vehicles at the expense of sedans such as the Verano. Another circumstance potentially preventing the introduction of the second-gen Verano in North America is GM’s recent sale of its Opel-Vauxhall division to PSA Group. Opel was responsible for the majority of engineering work on the Verano, its European platform mate — the Opel Astra family — along with the Delta 2 platform on which the vehicles are based. For its part, GM has stated that its sale of Opel will not hinder its product development plans.
Another reason that GM has likely decided against replacing the Verano in North America is a future Cadillac model that would be in the same segment as the second-generation Verano. Last year, we reported that Cadillac is working on a new compact sedan to slot below the Cadillac ATS replacement. Expected to wear the Cadillac CT1 or Cadillac CT2 names, the model is rumored to ride on the same D2 platform shared with the second-gen Cruze and Chinese-market Verano, and compete with the likes of the Audi A3, Mercedes-Benz CLA-Class, and the next-gen Mercedes-Benz A-Class sedan. However, recent statements from Cadillac executives cast some doubt on a D2-based Cadillac. Instead, the replacement for the Cadillac ATS could simply carry a lower price point, while carrying higher pricing power than a Verano.
Related News & Info
Related Sales Reporting
- Running GM sales results
- Running Buick sales results
- Running Buick Verano sales numbers
- Running Cadillac sales results
- Running Buick sales results
- Running GMC sales results
- Running Buick sales results
- July 2017 GM sales results
- U.S. GM July 2017 sales results
- U.S. July 2017 Chevrolet sales results
- U.S. July 2017 Cadillac sales results
- U.S. July 2017 Buick sales results
- U.S. July 2017 GMC sales results
- GM Canada July 2017 sales results
- Canada July 2017 Chevrolet sales results
- Canada July 2017 Cadillac sales results
- Canada July 2017 Buick sales results
- Canada July 2017 GMCÂ sales results
- GM China July 2017 sales results
- Global July 2017 Cadillac sales results
- U.S. GM July 2017 sales results
Reporting by Francisco (Frankie) Cruz. GM Authority Take analysis by Alex Luft.
Comments
Short of steep discounts, it’s surprising that a Buick dealership was able to sell any of their discontinued Verano cars especially when a 2 year old Verano could be purchased for almost half what a new car might cost.
I am the proud owner of a 2017 Buick Verano one of the best GM cars i ever owned and the same color as the pic.
good on gas and lots of power for normal driving . After 33yrs at GM retired and enjoying my benefits ….A big mistake IMO discontinuing this model Buick .
If they keep selling at this rate there won’t be any left before the end of the decade!
It is (or was) a ‘nice’ car.
But when it’s reason for being is based on a US version of the Chinese Excelle, the Opel Astra and a contended Cruze, it solves a need for GM & Buick more than it does for the (dwindling) number of buyers.
The car that no one was asking for – soon to be the car no one is asking for.
And that’s a challenge for GM – changing from you will buy what we sell vs we will create things you want.
Ergo, the Cascada, Etc.
Yup, it is a matter of answering a question not many were asking. But even so, this car was selling at a decent clip during its heyday.
Either way, this is one of the most important secondary reasons for selling off Opel. It was always difficult to integrate it into GM’s global way of doing things… hence the reason for Verano, Regal, and Cascada.
Considered it for a half second BUT DIDN’T HAVE A CD PLAYER!!!!
No car needs a CD player anymore. Why would anyone want lug around physical media with a lower sample rate?
Lol, cd’s went the way of cassettes and 8 track tapes.
By 2020, no car will have a CD player. My oh my what will we all do then?
Cadillac Cimarron