Chevrolet Camaro Chief Engineer Al Oppenheiser is counting on Generation Y – the “Millennial Generation” – to keep motoring enthusiasm alive into the future. With the advent of self-driving vehicles on the horizon, and scores of buyers rejecting cars in favor of big, soft SUVs, Millennials’ participation in performance car culture is needed if muscle cars, pony cars, and sportscars are to thrive.
“The Millennial Generation I think is so important to get them enthusiastic about cars, not the [Millennials] that are here at Woodward with their dads and moms here this weekend, but all over the country,” Oppenheiser said Thursday morning at WWJ-AM’s “Going Fast, Future & Past” Woodward Dream Cruise Business Breakfast. “If they start to think that cars are appliances to get from A to B and I don’t need to drive them… There is a need for the autonomy in the world and it’s coming, but you won’t have cars at car shows.”
Oppenheiser alluded to the falling prices of first-generation Chevrolet Corvettes as evidence of a decline in interest in older collectible cars; those who would have been coming of age while the car was in production (1953 to 1962) are passing away, and younger generations aren’t clamoring to buy them up, he says.
“We need the young people to drool over those cars out in the parking lot and aspire to one,” he said.
The Woodward Dream Cruise will take place this Saturday on Woodward Avenue around Detroit, Michigan. Chevrolet, which was title sponsor for the last five years, has chosen not to re-up their sponsorship deal. The marque will, however, engage with fans at displays in the nearby cities of Birmingham and Royal Oak.
(Source: The Detroit News)