Vauxhall has announced an official, two-year partnership with Admiral Young Driver – the biggest provider of young driver education in the United Kingdom. Under the partnership, Vauxhall will provide a fleet of 160 Corsa subcompact cars to the program for students from ages 10 to 17 to learn with.
Each of the 160 Vauxhall Corsa SRi VX-Line cars provided will be equipped with a 1.4-liter ecoFLEX four-cylinder engine with 89 horsepower, and a five-speed manual transmission. Further limiting kids’ ability to get into trouble, each car will feature standard electronic stability control, and six airbags in case things do go awry.
In return for the fleet, Admiral Young Driver will slap Vauxhall branding on its posters, leaflets, welcome packs, drive diaries, and even its drive videos and movie ads. Since the program educates roughly 150k children and young adults every year through some 800 event days, that’s a good amount of exposure.
“Vauxhall is delighted to become the official car partner of Admiral Young Driver,” says Vauxhall Marketing Director Simon Oldfield. “The Corsa is the perfect car to learn to drive in and has been very popular with driving schools and those buying their first cars since it first went on sale in 1992. It features dynamic looks, a compact 4-meter length for ease of maneuvering, plus a generous and well-packaged interior which belies its exterior dimensions.”