Kia has brought on a face familiar to Cadillac. Bill Peffer has joined the Korean brand as its head of sales after a 10-month stint at Cadillac, where he held the same position.
Peffer was most currently the president of New England based dealership group Balise Motor Sales. He was also Nissan Australia’s CEO and also worked for Ford.
Like Cadillac, Kia suffers from a similar problem: too many cars in a market hungry for utility vehicles. The lack of light trucks and SUVs in Kia’s portfolio has meant slumping sales—the brand is down 9.8 percent this year.
Peffer’s hiring also comes after the Korean brand brought on Saad Chehab as its chief marketing officer. Chehab is best known for Chrysler’s “Born of Fire” Superbowl advertisement.
Peffer’s appointment is effective as of July 24.