GMC Sierra Sales Down 8.3 Percent To 15,473 Units In June 2017

July 18, 2017 1:48 pm

GMC Sierra sales decreased in the United States and increased in Canada during June 2017.

GMC Sierra Sales – June 2017 – United States

GMC Sierra deliveries in the United States totaled 15,473 units in June 2017, a decrease of 8.3 percent compared to 17,162 units sold in June 2016. In the first six months of 2017, sales of the full-size pickup family decreased 6.9 percent to 99,153 units.

Sales Numbers - GMC Sierra - June 2017 - United States

MODEL	JUN 17 / JUN 16	JUNE 17	JUNE 16	YTD 17 / YTD 16	YTD 17	YTD 16
SIERRA	-8.27%	15,743	17,162	-6.87%	99,153	106,466

GMC Sierra Sales – June 2017 – Canada

In Canada, the GMC Sierra recorded 5,780 deliveries in June 2017, an increase of 19.4 percent compared to June 2016. In the first six months of the year, Sierra sales increased 20.7 percent to 31,178 units in Canada.

Sales Numbers - GMC Sierra - June 2017 - Canada

MODEL	JUN 17 / JUN 16	JUNE 17	JUNE 16	YTD 17 / YTD 16	YTD 17	YTD 16
SIERRA	+19.40%	5,780	4,841	+20.70%	31,178	25,831

The GM Authority Take

The drop in Sierra sales during the previous four months is concerning, given the numerous incentives offered by GMC, which included a discount of 15 percent from the MSRP on select Sierra 1500 models. In comparison, sales of the Ford F-Series were up 9.8 percent to 77,895 units, while FCA’s Ram Pickup saw sales volumes increase 4.8 percent to 43,073 units during the month.

We assert that the decrease in Sierra deliveries in recent months is the result of the vehicle being the oldest in the full-size truck segment, decreasing its competitiveness and, therein, overall appeal to consumers. A decrease in sales of vehicles on GM’s K2 platform, as is the case for the Sierra, can lead to a decrease in GM profits, which are highly dependent on U.S. sales of high-margin pickup trucks and SUVs. That said, the The General’s profitability might not take a hit if it is selling less of these vehicles at a higher profit margin.

Whatever the case may be, a replacement for the current K2-based Sierra is expected to launch for the 2019 model year. See more info on the 2019 GMC Sierra.

Sales Numbers - Full-Size Domestic Pickup Trucks - June 2017 - United States

MODEL	JUN 17 / JUN 16	JUNE 17	JUNE 16	YTD 17 / YTD 16	YTD 17	YTD 16
SIERRA	-8.27%	15,743	17,162	-6.87%	99,153	106,466
SILVERADO	+1.72%	50,515	49,662	-3.91%	262,940	273,652
F-SERIES	+9.81%	77,895	70,937	+8.76%	429,860	395,244
RAM PICKUP	+4.83%	43,073	41,089	+7.38%	250,443	233,220

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