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Buick Verano Sales Total 461 Units In June 2017

Buick Verano sales decreased in the United States and in Canada during June 2017 as dealers continue to sell out of the remaining inventory of the discontinued model.

Buick Verano Sales – June 2017 – United States

Buick Verano deliveries in the United States totaled 461 units in June 2017 and 3,672 units in the first six months of the year.

Sales Numbers - Buick Verano - June 2017 - United States

MODEL JUN 17 / JUN 16 JUNE 17 JUNE 16 YTD 17 / YTD 16 YTD 17 YTD 16
VERANO -77.23% 461 2,025 -75.05% 3,672 14,719

Buick Verano Sales – June 2017 – Canada

In Canada, the Verano recorded 88 deliveries in June 2017 and 1,462 deliveries in the first six months of the year.

Sales Numbers - Buick Verano - June 2017 - Canada

MODEL JUN 17 / JUN 16 JUNE 17 JUNE 16 YTD 17 / YTD 16 YTD 17 YTD 16
VERANO -87.93% 88 729 -63.11% 1,462 3,963

The GM Authority Take

Production of the Buick Verano was discontinued for North American markets at the GM Lake Orion factory in 2016, and the sales figures observed in the months following its discontinuation — including these results for June — represent sales of remaining vehicles in dealer inventory.

Meanwhile, GM launched an all-new, second-generation Verano in China in 2016. However, the automaker did not do so for North America. In September 2016, a GS variant of the new model was spotted undergoing testing at GM’s Milford Proving Grounds, presenting a slight amount of hope that the second-gen Verano will make its way to North America at some point in the future. Now, almost a year later, any hope for an American-market second-gen Verano has dwindled.

2016 Buick Verano 09

China-market 2016 Buick Verano

One factor that be playing against the Verano’s future in North America is associated with the rise in popularity of crossover utility vehicles at the expense of sedans such as the Verano. Another circumstance potentially preventing the introduction of the second-gen Verano in North America is GM’s recent sale of its Opel-Vauxhall division to PSA Group. Opel was responsible for the majority of engineering work on the Verano, its European platform mate — the Opel Astra family — along with the Delta 2 platform on which the vehicles are based. For its part, GM has stated that its sale of Opel will not hinder its product development plans.

And one final reason that GM has decided against replacing the Verano in North America is a future Cadillac model that would be in the same segment as the second-generation Verano. Last year, we reported that Cadillac is working on a new compact sedan to slot below the Cadillac ATS replacement. Expected to wear the Cadillac CT1 or Cadillac CT2 names, the model is rumored to ride on the same D2 platform shared with the second-gen Cruze and Chinese-market Verano, and compete with the likes of the Audi A3, Mercedes-Benz CLA-Class, and the next-gen Mercedes-Benz A-Class sedan. As such, we wouldn’t hold our breath for the second-gen Verano to reach American shores.

Related Sales Reporting

Reporting by Francisco (Frankie) Cruz. GM Authority Take analysis by Alex Luft.

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Comment

  1. A quick Google search for a 2017 Buick Verano in my area is selling for $23K; but an used 2016 Buick Verano goes for almost half at $13K which means the Verano depreciates dramatically and it’s a wonder that anyone was willing to pay about $23K for a new Buick Verano given it’s fast depreciation rate.

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