Buick Regal Sales Decrease 16 Percent To 988 Units In June 2017

Buick Regal sales decreased in the United States and in Canada during June 2017.

Buick Regal Sales – June 2017 – United States

Buick Regal deliveries in the United States totaled 988 units in June 2017, a decrease of 16.4 percent compared to 1,182 units sold in June 2016. In the first six months of 2017, sales of the premium midsize sedan decreased 30 percent to 6,482 units.

Sales Numbers - Buick Regal - June 2017 - United States

Buick Regal Sales – June 2017 – Canada

In Canada, Buick Regal sales fell 53 percent to 46 units in June 2017. In the first six months of the year, sales decreased almost 19 percent to 366 units in Canada.

Sales Numbers - Buick Regal - June 2017 - Canada

The GM Authority Take

We maintain that the decline in Regal deliveries is the result of two primary factors:

1. A depressed climate for sedans, as consumers continue to choose crossover utility vehicles (CUVs) over sedans as a part of a market-wide shift in buying preferences, and
2. The phase-out of the current, fifth-generation Buick Regal in favor of the all-new, sixth-generation Regal, along with the associated repercussions of support operations such as marketing and vehicle inventory/availability at the retail level

In April, Buick revealed an all-new Regal earlier at the New York Auto Show. The vehicle will be available in two body styles — a four-door, sedan-like liftback called the Regal Sportback and a ruggedized wagon called Regal TourX. The all-new Regal shares the E2 platform, design, and most features with the 2017 Opel Insignia, 2018 Vauxhall Insignia, and 2018 Holden Commodore.

2018 Buick Regal Sportback

2018 Buick Regal TourX

We expect the all-new Regal to generate higher interest from the marketplace, thereby resulting in sales volume gains when it goes on sale in the fourth quarter of 2017. But the fact that it lands in a market thirsty for crossovers could hinder the sales potential of the new model.