Buick Embraces Its Future With Crossovers
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Buick has built a reputation in the past few years of quality and affordable luxury. However, much of its success has been embracing the crossover segment even before the segment began to dominate new-car sales.
Thus, the days of big Buick sedans are likely long gone. Automotive News reiterated the importance of CUVs for Buick in a new report, and a longtime Buick dealer added some insight to the notion of long-lost Buick sedans.
“Those days are gone,” said Jim Bennett, third-generation owner of Bennett’s Buick-Chevrolet in Wayland, New York., said. “It has brought in a new generation. You get people who say, ‘I can’t believe I’m buying a Buick.’ And quality has been excellent.”
The move to crossovers has left some Buick-faithful customers on the sidelines, however. Some may say it’s for the best, but Bennett admitted not everyone is happy with Buick’s crossover craze.
“You get people that still want a 2003 Buick Park Avenue or a Buick LeSabre,” he said. “Some customers feel like they’ve gotten left at the curb, so to speak.”
As of this fall, only one Buick sedan remains a part of the historic brand’s lineup: the Buick LaCrosse. The 2018 Buick Regal moves to hatchback and wagon body styles exclusively. All of this likely means the gorgeous Buick Avenir will never see anything past a show car pedestal.
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All eggs in one basket, meanwhile Mercedes has CLA, C class, CLS, E class, S class all saloons. There’s still a market for saloons yet some manufactures are only focused on SUVs.
Count me as one who feels kicked to the curb. Grew up in a Buick family and still have my 1987 Grand National I purchased new. My high school car was a 1963 Electra 225 6 window and rode as a kid in my grandfathers 53 Special and 57 Roadmaster and my dad’s 59 Invicta convertible. Buick is just throwing lots of its heritage aside for a short term fad.