The Chevrolet Silverado may be an all-around newer pickup truck than the Ram 1500, but Fiat-Chrysler’s money printing division is starting to nip at Chevy’s bread and butter.
Fiat-Chrysler Authority reports Ram has outsold Chevrolet during the first five months of 2017. In total, Ram sold 5,077 more full-size pickups than Chevrolet. Giving the brand additional momentum, Ram is on track to sell 500,000 trucks this year.
This news can be taken with a grain of salt, however. While Chevrolet trucks are their own entity, GMC also handles plenty of pickup truck sales itself—many of those sales are for high-dollar Denali models, too. Ram isn’t the only brand that can print money for an automaker.
Additionally, Chevrolet’s truck sales have been split since the reintroduction of the Chevrolet Colorado. The Colorado more than likely has stolen some sales from the Silverado, but it also allows Chevrolet to compete in a hot segment that was nearly left for dead last decade.
Chevrolet will likely introduce the all-new 2019 Silverado next year, which is expected to utilize quite a bit of aluminum in its construction. Further details are hazy at this time, though.
Comments
They really do need to nail the exterior design this time. Looking back on all generations of Chevy trucks, they were all really attractive until the last couple models. The 14-15’s were decent square body tribute trucks but the fender flares were just over the top too much. Now they stuck a different front end on them and IMO it just looks awful. They should have kept the 14-15 front end and just rode it out. The GMC model looked (and still looks) fine. Just like the 07-13 models, the GMC looked good but man the Chevy was an oddball with the fender flaring again and a weird front end. I just can’t understand where the bizarre designs for the Chevrolet trucks in particular are coming from. Even the 03-early 07’s, they stuck a weird front end on the Chevy’s but yet again, the GMC’s stayed looking good. So for nearly 15 years, it’s like GM design was trying to push people away from the Chevrolet line of trucks. And slowly but surely it’s been working.
IMO the Dodge Ram has been a looker since the 09 came out. It hasn’t changed much but it hasn’t needed to. Much like the 88-98 Chevy’s. It was a looker from the get go so it was easy to ride it out 10 years in an ever competitive market. The 67-72’s will always be Chevy’s best looking model. They could have made that forever. And it had coil springs in the rear before Ram ever thought about it.
Ram is selling mostly due to massive Incentives
Locally here Ram is discounted to $32k with $15k off MSRP.
People are shopping for price at Ram.
GM and Ford on similar 4×4 crew models are at $6k-$8k off.
Cheaper trucks with larger incentives draw customers like flies to sh&$.
Ram has good incentives but you must give them credit. They have a good solid truck they have steadily improved and have marketed well. I bought a 2017 Crew Cab last Dec after really comparing the two and also considering the fact I am a GM employee(who came there as a Chrysler contractor for many years). The Ram to me was just a better truck for my needs. I love the looks, the Hemi/8 speed combo is great, I LOVE the coil spring rear suspension and think that is something Chevy needs to think about for their next half tons. Also GM, can we PLEASE get bigger gas tanks. Love the 32 gallon one on the Ram VS just 26 on GM. The UConnect system is fantastic too. Ram has kind of taken the slow and steady approach and done the most with the capital they have. I want to see GM up the game here and knock one out of the park but based on the spy shots I see I am kind of dubious about that.
http://www.progressivedodge.com/new-lease-and-finance-specials-near-canton-oh/?gclid=CLqNm4CErNQCFYRGXgodU5UGOA
Check this dealer out and their fire sale Ram prices.
It’s the other way around. Silverado has outsold Ram by 5055 units in the first five months.
Greg is correct. If your going to down vote anyone, down vote the author for poor research.
http://online.wsj.com/mdc/public/page/2_3022-autosales.html
With incomes stagnating, pricing becomes a big deal for a lot of people. Ram does offer a decently packaged truck for a lot less than GM or Ford and in the end you do get a new vehicle with warranty. At a lot of GM dealerships you can’t even get a used Silverado or Sierra for what a new Ram is going for. Would I buy one? No, but I can definitely understand why people do.
But you know what?
The people then find with the Ram they need the warranty. They also find the resale or trade price is thousands less than Ford or GM.
Then they make so much less than the other brands per unit sold cutting into profits.
In the end buyers tend not to return and the company fails to make money on trucks like they should be. Chrysler has the second lowest return buyer percentage in the industry.
Ram does a great job on marketing a old truck with a new engine using an old name and sharing little else. To be honest the Hemi is closer to the LS Chevy.
Fiat should have invested in the trucks like jeep and instead of Alfa as they could have really increased the profitability of their trucks and keep much of that $15 k incentive they are using to move the old model.
I would put my 2017 Ram Copperhead against any Chevy or Ford Truck, I just cant stand the Chevy with the square wheel wells looks so bad, and Ford with the plastic looking interior. I rented a Ford F150 before I made my mind up on the Ram and it was a big disappointment did not feel as nice on the highway as the Ram. I would never buy the ugly Chevy did not even what to try that POS
chevy needs to put the 6.2 in all models to compete with hemi and needs a diesel in the 1/2 tons.
The 6.2 would be short term as the CAFE will kill it soon. Also Ford is moving to gain more MPG and GM also needs to find more.
Less weight is the way forward. It not only increases mpg but it gives more performance, braking and better handling.
They should find a way to make the 5.3 as powerful as the 5.7 HEMI. I f they could make it just as powerful or more powerful with better gas mileage that would be a win win situation.
Yeah and if a frog had wings it wouldn’t bump it’s ass hopping! LOL
Come on fellows Mary Barra said the new game plan is profit not volume not market share. Profit! Who cares what RAM and Ford does. So less rebate money
Ram is dead last in safety ratings while Ford is at the top of the heap. RAM is junk.
So what pick all your cars and trucks on safety only