The 2017 Opel Crossland X is one of the final vehicles with General Motors’ stamp of approval before the brand and its operations are acquired by France’s PSA Groupe. And, in the meantime, Opel has rolled out a new advertising campaign for the vehicle.
The new ad spots highlight features, advantages and benefits of the 2017 Crossland X in cheeky situations. The main spot, titled “Handbags Can Kiss,” exclusively highlights the crossover’s 180-degree panoramic rear-view camera.
With the camera, the Crossland X has the ability to even see around corners, which gives our protagonists a view of their daughter’s “handbag” she forgot.
“Because the Crossland X is new, fresh and simply different. It’s a real feel-good car that helps in all circumstances and situations. Why should technologies that make life better only be available to a selected few? This is exactly why the Crossland X offers premium technologies to everyone – and we show this with our creative 360-degree campaign,” Opel Chief Marketing Officer. Tina Müller, said.
The Crossland X will go on sale with a starting price of €16,555 and is one of seven new Opels to be introduced this year. The Opel Insignia and its variants and Opel Grandland X round out the additional reveals thus far. Check out the ad for yourself up above.