As Opel transitions out of General Motors ownership, the brand has made some big changes. Foremost, Karl-Thomas Neumann is out as CEO, and with his departure comes fresh branding and a shift in how Opel approaches the market.
Opel won’t simply be a car brand, it aspires to become a mobility solution for European buyers. That’s reflected in its new motto: “The future is everyone’s.” The slogan is meant to represent Opel’s history of democratizing technologies and innovation and bringing the future to the masses.
“The new claim ‘The future is everyone’s’ has its source in Opel’s soul. It is a commitment, approach and an obligation – and thus a lot more than a simple product promise,” said Opel CMO Tina Müller. “The brand is a pioneer in democratizing innovations. We have always made premium technologies available to a broad audience. The new claim bridges the gap between Opel’s history and the brand’s future program. That is what drives us and that is what the Opel brand stands for,” she added.
With the announcement, Opel also debuted an updated logo. It’s subtle, but the blitz is now referred to as a wheel and lightning combination and is meant to represent clarity and modernity.
Some parts of Opel’s future are still unclear as it trades hands, but one thing seems certain: Opel is taking a future-forward approach under PSA’s leadership.
Comments
Looks the same to me.
Opel’s updated logo
Thanks for the interesting information regarding Opel’s new Blitz design.
If it is the white simple Blitz on a black background…this would be a step back not into the demanding future.
Is the white aon black Blitz really the future brand logo ?
Best regards V.Kieser
Over there at Opel Blog they show the logo in black on white. Methinks that it is intended to be used in any background/foreground color combination, as long as the contrast is sufficient. They say that the new feature of the logo is being just 2-dimensional, not 3-dimensional. Whatever.
I don’t like that the left and right tip of the lightning do not align on the same horizontal line, making the logo look as a stair downwards.
I would like the lightning (Blitz in German) to look like on the post-war German built Opel Blitz trucks, e.g. this blue one
https: // commons.wikimedia.org /wiki/File:1953_Opel_1,75T_330_pic2.JPG
or this red one
https: // commons.wikimedia.org /wiki/File:1961_Opel_1_75_pic1.JPG
Having the right tip being a step lower than the left one makes it difficult to integrate the logo in anything which is horizontally oriented.
The current Opel logo has a substantial and prestige look to it and the “Wir liben Autos” has at least a hint of passion about it. Tina Muller is taking things back to the later 1960s, she really should be told to poke this idea where the sun don’t shine AND JUST GO.
Looks like the ISIL flag.
Fully agree with David 1256, the current logo provides a prestigious and solid impression. It claims for HQ.
The new white on black lightning will drive Opel back into the sixties… when Opel had a very similar logo, but Black on white.
What is going on, the hell in the future oriented direction of Opel ???
Just crazy. I am currently re-thinking my order for a € 62.000 new Insignia !
Tina, are you serious ?
Opel have so many problems to solve at the moment and yet time & time again they keep shooting themselves in the foot. Aside from the fact that the new logo is just plain s..t, surely there are more important things to deal with currently. Besides the previous logo was one of the few things about the Opel brand that nobody complained about. Now the top idiot is leaving, presumably to go and screw up Audi, perhaps its time for a complete management overhaul – over to you PSA.