GMC Sierra sales decreased in the United States and increased in Canada during May 2017.
GMC Sierra Sales – May 2017 – United States
GMC Sierra deliveries in the United States totaled 16,200 units in May 2017, a decrease of 8.2 percent compared to 17,642 units sold in May 2016. In the first five months of 2017, sales of the full-size pickup family decreased 6.6 percent to 83,410 units.
Sales Numbers - GMC Sierra - May 2017 - United States
| MODEL | MAY 17 / MAY 16 | MAY 17 | MAY 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| SIERRA | -8.17% | 16,200 | 17,642 | -6.60% | 83,410 | 89,304 |
GMC Sierra Sales – May 2017 – Canada
In Canada, the GMC Sierra recorded 6,241 deliveries in May 2017, an increase of 43.4 percent compared to May 2016. In the first five months of the year, Sierra sales increased 21 percent to 25,398 units in Canada.
Sales Numbers - GMC Sierra - May 2017 - Canada
| MODEL | MAY 17 / MAY 16 | MAY 17 | MAY 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| SIERRA | +43.44% | 6,241 | 4,351 | +21.00% | 25,398 | 20,990 |
The GM Authority Take
The drop in Sierra sales during the previous three months is concerning, given the numerous incentives offered by GMC, which included a discount in the 12-15 percent range off MSRP on select Sierra 1500 models. In comparison, sales of the Ford F-Series were up 12.8 percent to 76,027 units, while FCA’s Ram Pickup saw sales volumes increase 16.3 percent to 44,850 units during the month.
As with the Chevy Silverado, we assert that the decrease in Sierra deliveries in March, April, and May is the result of the vehicle being the oldest in the full-size truck segment, decreasing its competitiveness and overall appeal to consumers. A decrease in sales of vehicles on GM’s K2 platform, which the Sierra utilizes, can lead to a decrease in GM’s profits, which are highly dependent on truck sales in the U.S. market. That said, the The General’s profitability not take a hit if GM is selling less trucks at a higher profit margin. Fortunately, a replacement for the current K2-based Sierra is expected to launch for the 2019 model year. See more on the 2019 Chevy Sierra.
Sales Numbers - Full-Size Domestic Pickup Trucks - May 2017 - United States
| MODEL | MAY 17 / MAY 16 | MAY 17 | MAY 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| SIERRA | -8.17% | 16,200 | 17,642 | -6.60% | 83,410 | 89,304 |
| SILVERADO | -2.73% | 43,804 | 45,035 | -5.16% | 212,425 | 223,990 |
| F-SERIES | +12.78% | 76,027 | 67,412 | +8.53% | 351,965 | 324,307 |
| RAM PICKUP | +16.29% | 44,850 | 38,569 | +7.93% | 207,370 | 192,131 |
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Reporting by Francisco (Frankie) Cruz. GM Authority Take analysis by Alex Luft.
Comments
As with the Chevy Silverado, we assert that the decrease in Sierra deliveries in March, April, and May is the result of the vehicle being the oldest in the full-size truck segment, decreasing its competitiveness and overall appeal to consumers.
I’m call bulls**t. All the competitors are the same age in Canada and GM’s pickup sales are increasing.
Gotta do a better job of analysis than that. That kind of analysis wouldn’t even get a passing grade in high school
In Canada, its selling well because of huge discounts and long-established fleet contracts.
The fact is that the K2 trucks are competirive but are not standouts in any way, as has been discussed so much previously (based on features which attract customers to showrooms for test drives and price quotes).
Do your homework. These guys know what they’re talking about. you don’t.
I work in sales at a Gmc dealership. My observation is that the way in which Gmc is coming to market is hurting their sales. The “select” model marketing approach is a disaster from our stand point. It more or less is a bait and switch approach. If you watch their advertising it makes it look like the incentive is on most vehicles but in reality it is on a few “select” models. Just call any Gmc store and visit with their sales mgr and see what they have to say about it. It is a short sighted program that creates ill will among dealers and customers alike. This “select” model approach to sales can’t end soon enough for us. I wish the people who come up with this program had to come out into the trenches and work with the public and learn a thing or two. Customers, dealers, sale employees do not like this program and the sales numbers are showing it.
I wondered if anyone else had really been listening to GMC’s ads , those huge rebates were for “select’ models and even some ads say models in inventory the longest .
I bet there have been some upset buyers finding that out after getting to the dealership .
On You Tube they would call it ” click bait ” .
GM must be taking a hit on TAP’s if they are selling trucks with such huge rebates . Different colors and trim updates are an attempt to try and make their ageing trucks look more appealing . That is really all GM can do until the new platform arrives .
I’m keeping my 2014 Sierra All Terrain until the 2019’s come out… Went through that argument with my Dealer just last week… It’s not the Dealers fault, they want to move inventory…. I was going to trade down to a 2017 All Terrain just last week, by down I mean it, NO more CHROME package, and baby 18 in wheels… Except for the Led tail lights, and lower grill and bumper, there is nothing different, ok Wi-Fi, for the tech geeks… My wife doesn’t use hers in her 2016 Terrain Denali But we got stuck paying for it with NO choice.. I didn’t mention the price increase either, less truck for $2500.00 plus… The new All Terrain I’ve been eyeing has been on the lot for almost 3 months ( the longest) and my Guys can’t sell it as the LONGEST like in the adds, oh well!!!! I’ve been saying for a while now that GMC is pricing it self out of the market right now, and the sales figures back that up…. I might be old fashioned but $50,000.00 for a half ton pickup is just crazy …. See if GM makes another 12 Billion in net profit again this year…. Can’t feel sorry for them, boo hooo!!!!!!! Maybe it’s the new top level bosses they have now that just wants profit over sales, they could drop $10,000.00 off each truck and still make a nice profit…
I’ve interacted with various dealers over the years. Every year they come out with New bells and whistles but the one that makes the most sense for a truck user is a dump bed. I can go online and buy a kit to convert my bed to a dump bed for $1000.00 and this isn’t something new it’s been available for at least 20 years. I go buy a load of stone or mulch and they load me up but I have to off load by hand. I have a truck to help me work so give me an option to help me.
I have a 2014 GMC Sierra SLE crew cab, Let’s face trucks are expensive! The one i bought is just a 2wd, Hopefully it’s no hassle in snow during the winter time, The dealer talked me out of the 4wd because he says they been having problems with them and you better off with a 2wd especially in this area (northern KY). So I bought it, been a good truck till the paint started popping off the hood. went to the dealer and it took a little work to convince them that it wasn’t me that cause the paint to pop off the hood. So the painted it. The paint on the rest of the truck is fair. To me , very thin coating of finish color paint scratches very easily and pops off on its own. All this @12000 miles. Truck has now 17500 on it and the only complaint I really have about this truck is why in hell did you put ‘PUSH BUTTON” start in??? Guys have to carry around that bulky key holder plus a key at that to start the truck! You can’t even open a locked door with the key … you can… but the alarm goes off! This is stupid! Trucks cost so damn much and they are still a hassle to to start. I have a good friend of mine that drives a 2 year old ford, fully equipped a running board that comes out automatically, which is great cause getting into the truck is 10 times better than mine. I have to climb in mine and it even beginning to wear out the seat.. this needs to improve!