General Motors Files Trademark Application For ‘Hucralloy’9
General Motors has filed a new trademark application with the United States Patent and Trademark Office (USPTO) for the term Hucralloy, GM Authority has discovered.
Filed on June 7th, 2017, the character mark is assigned serial number 87478218 and is filed under the goods and services category of “aluminum alloy”.
The GM Authority Take
Based on the word being trademarked as well as the goods and services category of the trademark, we would presume that The General will likely use the Hucralloy name to refer to the aluminum it is rumored to use in its next generation of full-size pickup trucks — the 2019 Chevrolet Silverado and 2019 GMC Sierra, both of which are rumored to ride on a new architecture called the T1 platform.
Stay tuned to GM Authority as we follow this one, as well as all other General Motors news.
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Hucralloy aluminum with the strength of Hercules. And I hear they are also developing Schwarzenegger Steel.
Please, not Schwarzenegger…Not that nutjob. Don’t even speak his dirty name. Let him go off into retirement never to be heard about again.
He’ll be back!
That T1 platform is also supposed to be what the 3rd gen Colorado rides on right? Modular for the smaller size… and of course the full size SUVs.
Pretty.sure they won’t run into TM problems on that one.
Is it Military grade with out qualifications too? Lol!
The next truck I expect the devils in the details. Weight loss like we saw on the CT 6 kind of level or Camaro should prove interesting.
Being the present truck is not much heavier than the Ford it should prove interesting.
It’s funny that the ford truck pats itself on the back for dropping weight but in reality it just came down to what the GM trucks have been at for years!
So what is ford going to do when the new T1 trucks are 500 pounds lighter then the ford truck?
Somebody explain to me why ford gets praised for raising the bar to the level of GM but when GM does the same thing they get killed for it for trying to play catch up?
In crew cab, regular box, with V8 the F150 is about 400lbs lighter. Giving it higher payload. But you are right, they took a truck that was about 600-700lbs heavier and slapped aluminium body panels on a still heavy frame. GMs frame are just as good without needing to be so heavy. Now take the new T1 platform which will have a lighter ladder frame, aluminium body,multimetal suspension and brake components (unsprung weight) and very likely be stronger, more rigid, and more durable. I don’t think they’ll have an issue undercutting Ford by a couple hundred pounds on the crew cabs.
Will GM show this in the commercials? Explain that the new GM trucks are X hundreds of pounds lighter then the ford truck!