General Motors has filed a new trademark application with the United States Patent and Trademark Office (USPTO) for the term Hucralloy, GM Authority has discovered.
Filed on June 7th, 2017, the character mark is assigned serial number 87478218 and is filed under the goods and services category of “aluminum alloy”.
The GM Authority Take
Based on the word being trademarked as well as the goods and services category of the trademark, we would presume that The General will likely use the Hucralloy name to refer to the aluminum it is rumored to use in its next generation of full-size pickup trucks — the 2019 Chevrolet Silverado and 2019 GMC Sierra, both of which are rumored to ride on a new architecture called the T1 platform.
Stay tuned to GM Authority as we follow this one, as well as all other General Motors news.