Last week, GMC announced it would be rolling out an all-new advertising campaign to bolster its “Professional Grade” roots. “Like a Pro” effectively replaces “Precision” and comes with a much more direct message.
“Precision,” the outgoing campaign, highlighted areas of the product to help cement GMC as a more luxurious offering among crossovers, trucks and SUVs. “Like a Pro” makes the consumer think a little bit and is almost whimsical in its execution. Yet, it’s plenty masculine.
So, we’re here to ask: is it a good idea to replace “Precision” with “Like a Pro”?
Our opinion? Absolutely. GMC is positioned to continue being a hot seller in a market hungry for utility vehicles. Couple that with GMC’s notoriously healthy transaction prices—Denali accounts for quite a few sales these days—and a honed marketing message seems like a proper play to us.
But, we want to hear from you. Do you dig “Like a Pro”? Vote in our poll and talk to us down below.