Cumulative Chevrolet Camaro sales increased in the United States and in Canada during May 2017.
Chevrolet Camaro  Sales – May 2017 – United States
Chevrolet Camaro deliveries in the United States totaled 7,841 units in May 2017, an increase of 34.6 percent compared to 5,827 units sold in May 2016. In the first five months of 2017, sales of the sports car are flat over 2016 levels.
Sales Numbers - Chevrolet Camaro - May 2017 - United States
| MODEL | MAY 17 / MAY 16 | MAY 17 | MAY 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| CAMARO | +34.56% | 7,841 | 5,827 | +0.03% | 31,876 | 31,865 |
Chevrolet Camaro Sales – May 2017 – Canada
In Canada, the Camaro recorded 447 deliveries in May 2017, an increase of 10.6 percent compared to 404 units sold in May 2016. In the first five months of the year, Camaro sales totaled 1,369 units in Canada, an increase of 16.3 percent compared to the first five months of 2016.
Sales Numbers - Chevrolet Camaro - May 2017 - Canada
| MODEL | MAY 17 / MAY 16 | MAY 17 | MAY 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| CAMARO | +10.64% | 447 | 404 | +16.31% | 1,369 | 1,177 |
The GM Authority Take
A 35 percent growth in U.S. Camaro sales in May is welcome news given the Camaro’s depressed sales performance since its launch in 2016 caused by a strategic change as a result of higher pricing of the sixth-gen Camaro.
By comparison, Dodge Challenger sales grew 2.3 percent during the month to 6,989 units and Ford Mustang sales fell 23.6 percent to 7,895 units. And while Dodge and Ford have been heavily incentivizing the Challenger and Mustang, respectively, Chevy has largely refrained from piling incentives onto the sixth-gen Camaro, with the exception of a few bonus cash offers along with specific incentives to lure Mustang owners.
In all, it appears that the new Camaro continues to steadily gain traction in the market as its competitors, the Challenger and Mustang, plateau.
Sales Numbers - Pony Car Segment - May 2017 - USA
| MODEL | MAY 17 / MAY 16 | MAY 17 | MAY 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| CAMARO | +34.56% | 7,841 | 5,827 | +0.03% | 31,876 | 31,865 |
| MUSTANG | -23.55% | 7,895 | 10,327 | -27.76% | 38,422 | 53,189 |
| CHALLENGER | +2.28% | 6,989 | 6,833 | +0.14% | 29,305 | 29,264 |
Related News & Info
- GM news
- Chevy Camaro information
- 2016 Camaro information
- 2017 Camaro information
- 2017 Camaro 1LEÂ information
- 2017 Camaro ZL1 information
- 2018 Camaro information
- 2018 Camaro ZL1Â information
- 2018 Camaro ZL1 1LE information
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- Running Cadillac sales results
- Running Buick sales results
- Running GMC sales results
- May 2017 GM sales results
- U.S. GM May 2017 sales results
- U.S. May 2017 Chevrolet sales results
- U.S. May 2017 Cadillac sales results
- U.S. May 2017 Buick sales results
- U.S. May 2017 GMC sales results
- GM Canada May 2017 sales results
- Canada May 2017 Chevrolet sales results
- Canada May 2017 Cadillac sales results
- Canada May 2017 Buick sales results
- Canada May 2017 GMC sales results
- GM China May 2017 sales results
- Global May 2017 Cadillac sales results
- U.S. GM May 2017 sales results
Reporting by Francisco (Frankie) Cruz. GM Authority Take analysis by Alex Luft.
Comments
No real shocker here. It is late spring, early summer. Pony car sales thrive during this time of year.
And yet, Mustang sales are down, indicating there is so much more to the “why” behind why sales move… fleet deliveries, consumer tastes, brand strengths/weaknesses, and incentives being some of the more important ones.
I’d say the ’18 Mustang refresh has a lot to do with slumping sales. Why buy a ’17 when a refresh is due out shortly?
Enthusiasts are aware of what’s coming in the future, but the general public at large is mostly not. They buy “at need” and do not plan the purchase as most enthusiasts do. Hence, those holding out for the 2018s only represent a small percentage of the overall sales volume.
A small percentage? Source?
Anyone with half of a brain is going to do their research prior to purchasing a new vehicle. A quick Google search will reveal to the most ignorant of buyers that a ’18 Mustang refresh is forthcoming.
Imagine how it would sell if you could see out of the damn thing. That is the single largest complaint I keep hearing from shoppers. Still any sales gain is good news. If GM had a clue prices for 2018 should remain the same as current.
The visibility complaint is not new, with customers typically growing accustomed to the adjusted visibility of the Camaro within a few days… an easy objection to overcome.
And yes, they do have a clue, which is why prices aren’t going to change much.
I own one and the visibility isn’t great, you get used to where the blind spots are. Every car has blind spots it’s just more apparent in my Camaro. It doesn’t bother me and those complainers are simply whiners. Spend some miles driving one and it becomes normal.
I keep hearing Camaros aren’t being discounted in articles here as sales rebound. All I can say is in the mid-Atlantic area I saw the biggest advertised discounts yet in May: $7,000 off.
Interestingly, thus far in June local dealers are dropping publicized discounts for the most part. The one dealer still posting pricing is offering less than a $1,000 off sticker. If this holds, I’ll be very curious of June sales figures.
Of course digging into those discounts there are strings attached such as lease or financing requirements.
To clarify the GM Authority take: the Camaro is (for the most part) not being offered with across-the-board discounts from the factory like the Challenger and Mustang are. Compared to those incentives, the incentives on the Camaro are minuscule.
That said, there are discounts on certain/specific units such as old inventory that have received final pay from GM. These typically take place across the industry… so if a dealer is offering a new 2016 MY Camaro at $7K off, chances are that the Ford dealer is doing the same.
The article nailed it when they mentioned the sales price as the biggest concern for sales numbers. A 1SS today costs significantly more than what I paid for one in 2011. So much more so I refuse to upgrade to the new style and I believe the new style looks amazing.
Agreed 100%. My ’11 2SS convertible stickered for ~$44k when I bought it. The same exact car now stickers for ~$52k. LOL! Give me a break. Ridiculous.
At that price, you can buy a VERY low mileage, used ZL1 and still have several thousand $$$ left over.
Though the base prices are higher, I wouldn’t characterize it as being “ridiculous” considering how much of a better car the Gen6 is compared to the fifth-gen. You get what you pay for.
Better than the 5th Gen=Subjective.
The low sales of the 6th Gen prove otherwise.