Cadillac is expanding its reach to the sky with a new Blade partnership. The luxury brand has launched its “Cadillac Fly and Drive” program to offer complimentary flights from Manhattan to the Hamptons this summer.
Blade is a short-distance aviation company that provides short-distance flights to hot areas. In this case, Cadillac will select eight New Yorkers each week between July 7 and August 25 to reserve a seat on a helicopter flight. The flights will depart every Friday for the duration of the program. The first six individuals to book and reserve a seat will also receive a complimentary 2017 Cadillac XT5 for the weekend.
Each flight is also covered by a Weather Guarantee; if the flight has to be canceled, chauffeur-driven Cadillac will be provided instead.
No doubt, the goal is to provide New Yorkers with a luxurious experience courtesy of Cadillac. Book by Cadillac is also exclusive to New York City currently.
“Cadillac prides itself on collaborating with like-minded brands to curate unique and memorable experiences,” says Nathan Tan, director of Brand Partnerships and Experiences at Global Cadillac. “Our partnership with BLADE reflects how our two brands are working together to evolve how customers travel.”
Users will have to keep a close eye on the Blade app and refresh often to secure a seat. If successful, Cadillac will provide a luxurious weekend indeed.