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Buick Regal Sales Decline 15 Percent To 1,043 Units In May 2017

Buick Regal sales decreased in the United States and increased in Canada during May 2017.

Buick Regal Sales – May 2017 – United States

Buick Regal deliveries in the United States totaled 1,043 units in May 2017, a decrease of 15 percent compared to 1,228 units sold in May 2016. In the first five months of 2017, sales of the premium midsize sedan decreased 31.9 percent to 5,494 units.

Sales Numbers - Buick Regal - May 2017 - United States

MODEL MAY 17 / MAY 16 MAY 17 MAY 16 YTD 17 / YTD 16 YTD 17 YTD 16
REGAL -15.07% 1,043 1,228 -31.93% 5,494 8,071

Buick Regal Sales – May 2017 – Canada

In Canada, Regal sales rose 23.3 percent to 53 units in May 2017. In the first five months of the year, Regal sales decreased 9.4 percent to 320 units in Canada.

Sales Numbers - Buick Regal - May 2017 - Canada

MODEL MAY 17 / MAY 16 MAY 17 MAY 16 YTD 17 / YTD 16 YTD 17 YTD 16
REGAL +23.26% 53 43 -9.35% 320 353

The GM Authority Take

The decline in Regal sales is the result of two primary factors:

  1. A depressed climate for sedans, as consumers gravitate towards crossover utility vehicles (CUVs) as a part of a market-wide shift in buying preferences, and
  2. The phase-out of the current, fifth-generation model in favor of the all-new, sixth-generation model, along with the associated repercussions on supporting operations such as marketing and vehicle inventory/availability at the retail level.

Buick revealed an all-new Regal earlier in April at the New York Auto Show. The vehicle will be available in two body styles — a four-door, sedan-like liftback called the Regal Sportback and a ruggedized wagon called Regal TourX. The all-new Regal shares the E2 platform, design, and most features with the 2017 Opel Insignia, 2018 Vauxhall Insignia, and 2018 Holden Commodore.

2018 Buick Regal Sportback Reveal 06

2018 Buick Regal Sportback

2018 Buick Regal TourX Reveal 01

2018 Buick Regal TourX

We expect the all-new Regal to generate higher interest from the marketplace, thereby resulting in sales volume gains. However, the fact that the Regal lands in a market thirsty for crossovers could hinder its sales potential.

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