GMC provided a clever little Easter egg with the debut of its “Like a Pro” advertising campaign. Yesterday, we brought you the lead ad, titled, “How do you want to live – Anthem.” However, GMC’s second ad, which surrounds the Sierra, shows off the 2018 GMC Sierra Denali HD.
Freezing the frame a 0:16 shows the 2018 Sierra Denali HD in all its glory, and it’s sporting a revised front grille. The 2017 model’s grille is largely a mesh piece, while the 2018 model gains the horizontal, 3D-esque elements present on the 2017 Acadia Denali and recently revealed 2018 GMC Yukon Denali. It’s a much cleaner, more premium looking design.
The 2018 Sierra HD Denali brings posh elements to the gutsy Heavy Duty model, including the new 6.6-liter L5P Duramax turbodiesel V8 engine. The new engine produces an SAE-certified 445 horsepower and 910 pound-feet of torque. A new air intake system and scoop for better breathing were also introduced for the 2017 model year.
“Like a Pro” takes GMC’s longstanding “Professional Grade” ad motif and strengthens the core message. In the process, it seems the “Precision” motif is has been ousted after two years. Have a look at the ad above and watch for the 2018 Sierra HD Denali around the 0:16 mark.