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The GMC Jimmy Diamond Edition Was Exactly What It Spelled Out

General Motors has a revived penchant for special editions. The strategy, especially with its pickup trucks, is to segment the market to capture various clusters of buyers with different attributes. There’s the Midnight Editions, the Shoreline, High Desert and more.

But, special editions aren’t anything new. Some are carried out better than others, but the GMC Jimmy Diamond Edition may take the cake as potentially one of the worst executions. Autotrader highlighted the peculiar special edition and its name spells out what to expect: bling-bling, diamonds.

The Jimmy wasn’t exactly a hot sales performer when the SUV craze struck America in the late 1990s and early 2000s. So, GMC dreamt up a special edition to place the spotlight back on the brand. While it sounds glamorous, it was anything but.

Outside, a push bar was added to… well, push things, supposedly. There were also sidesteps present to help hoist drivers into the SUV, despite the Jimmy being a relatively compact SUV for the time. And then there were some silver trimmings on the side skirts, which truly served no purpose at all other than to differentiate the SUV.

GMC Jimmy Diamond Edition Interior

Inside, it’s better: diamond quilted everything. The front and rear seats were finished in a diamond-stitched pattern. They don’t look particularly great, but maybe they’re comfortable? Then, like a set of plumbobs from a Sims game, silver diamonds were embroidered into the headrests.

Diamonds are special. The GMC Jimmy Diamond Edition was not.

Former GM Authority staff writer.

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Comments

  1. I’ve seen a few on the road here in Pittsburgh. It stands out that’s for sure. But I agree other than some trimmings it was nothing special.

    Supposedly there was a Platinum Edition Bravada. Not sure if a high end trim like the “Envoy” and “TrailBlazer” or just a lame special edition.


    Chrysler also had lame “Special Edition” vehicles. I mostly see special edition caravans. I don’t see anything special about them.

    Reply
    1. I remember seeing them on the dealer lot when they were new when my dad was looking for a new Blazer/Jimmy. I always thought these were the height of tackiness.

      The Platinum Edition Bravada was basically just two-tone with Pewter (ahem, Platnium) colored bumpers and cladding with some special badges.

      Reply
  2. Another way to look at it is it was ahead of its time . Diamond stitching is very popular in high end cars and some SUV’s right now . Although it is done with a bit more class now . With any ” special edition ” it is usually just tacked on parts for show and not very useful in some cases .
    GMC has come a- l- o- n- g way since then .

    Reply
  3. A time when GM made REAL midsize SUVs!

    Reply
  4. This was the Denali of the 90’s.

    The interior looks similar to a present day Bentley quilted interior

    Reply
  5. I currently own a 2000 GMC jimmy diamond edition and it’s in mint condition factory everything still with 120,000 miles which is amazing I love this suv and I constantly get comments on it the condition I have it in right now looks like I bought it off the show room floor

    Reply
    1. Pics would be nice!

      Reply
    2. I have a 2000 Diamond Edition in mint condition also, 80K.

      Reply
  6. I also have a 2000 diamond edition jimmy/envoy. I like mine and it still runs good.

    Reply
  7. I loved mine.

    Reply

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