GMC Sierra sales decreased in the United States and increased in Canada during April 2017.
GMC Sierra Sales – April 2017 – United States
GMC Sierra deliveries in the United States totaled 17,400 units in April 2017, a decrease of 15.3 percent compared to 20,531 units sold in April 2016. In the first four months of 2017, sales of the full-size pickup family decreased 6.2 percent to 67,210 units.
Sales Numbers - GMC Sierra - April 2017 - United States
| MODEL | APR 17 / APR 16 | APRIL 17 | APRIL 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| SIERRA | -15.25% | 17,400 | 20,531 | -6.21% | 67,210 | 71,662 |
GMC Sierra Sales – April 2017 – Canada
In Canada, GMC Sierra deliveries  recorded 6,052 deliveries in April 2017, an increase of 19 percent compared to April 2016. In the first four months of the year, Sierra sales increased 15 percent to 19,157 units in Canada.
Sales Numbers - GMC Sierra - April 2017 - Canada
| MODEL | APR 17 / APR 16 | APRIL 17 | APRIL 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| SIERRA | +19.13% | 6,052 | 5,080 | +15.13% | 19,157 | 16,639 |
The GM Authority Take
The drop in Sierra sales during the previous two months is concerning, given the numerous incentives offered by GMC, which included a discount for 16 percent off MSRP on select Sierra 1500 models. In comparison, sales of the Ford F-Series were down a slight 0.17 percent to 70,657 units, while FCA’s Ram Pickup saw sales volumes increase 7.5 percent to 43,321 units during the month.
As with the Chevy Silverado, we assert that the decrease in Sierra deliveries in March and April is the result of the vehicle being the oldest in the full-size truck segment, decreasing its competitiveness and overall appeal to consumers. Even worse, a drop in sales of vehicles on GM’s K2 platform that the Sierra rides on can lead to a decrease in GM’s profits, which are highly dependent on truck sales in the U.S. market. Fortunately, a replacement for the current K2-based Sierra is expected to launch for the 2019 model year. See more on the 2019 Chevy Sierra.
Sales Numbers - Full-Size Domestic Pickup Trucks - March 2017 - United States
| MODEL | APR 17 / APR 16 | APRIL 17 | APRIL 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| SIERRA | -15.25% | 17,400 | 20,531 | -6.21% | 67,210 | 71,662 |
| SILVERADO | -19.68% | 40,154 | 49,990 | -5.77% | 168,621 | 178,955 |
| F-SERIES | -0.17% | 70,657 | 70,774 | +7.41% | 275,938 | 256,895 |
| RAM PICKUP | +7.59% | 43,321 | 40,264 | +5.83% | 162,520 | 153,562 |
Related News & Info
Related Sales Reporting
- Running GM sales results
- Running GMC sales results
- Running GMC Sierra sales results
- Running Chevrolet sales results
- Running Cadillac sales results
- Running Buick sales results
- Running GMC sales results
- April 2017 GM sales results
- U.S. GM April 2017 sales results
- U.S. April 2017 Chevrolet sales results
- U.S. April 2017 Cadillac sales results
- U.S. April 2017 Buick sales results
- U.S. April 2017 GMC sales results
- GM Canada April 2017 sales results
- Canada April 2017 Chevrolet sales results
- Canada April 2017 Cadillac sales results
- Canada April 2017 Buick sales results
- Canada April 2017 GMC sales results
- GM China April 2017 sales results
- Global April 2017 Cadillac sales results
- U.S. GM April 2017 sales results
Reporting by Francisco (Frankie) Cruz. GM Authority Take analysis by Alex Luft.
Comment
The mistake GM made with their trucks was not updating their powertrains in their mid-cycle refresh. GM should have utilize that 8-speed through their truck product line in order to make their trucks more competitive for one. Now, where was that promise increase in horsepower for all engines along with that said updated transmission for the mi-cycle update?
As I mentioned in previous post, powertrain updates are paramount for all vehicles in the market place these days. That 4.3 V-6 with 8-speed and 315 bhp and 325 lb-ft rating while 370+ bhp and 395 lb-ft for the 5.3 V-8 with 8-speed would be more competitive.