China Is Now Cadillac’s Number One Market3
It’s not much of a surprise, but it’s a milestone for General Motors and Cadillac nonetheless: China is now Cadillac’s number one market globally.
Last month, Cadillac sold more cars in China than it did in the U.S. In China, the brand sold 13,903. Back home, 12,300 new Cadillac found homes.
Cadillac has been on an outright winning streak in China for some time. The brand carries zero baggage in the market as it does in the United States regarding perceptions and poor quality from some time ago. However, Cadillac President Johan de Nysschen has also stated the success in China allows flexibility for the North American market, buying the brand precious time to get its product mix just right.
The luxury marque now accounts for 10 percent of GM’s total profits globally.
In North America, Cadillac is riding 2017 out as best it can. The XT5 and Escalade continue to be best sellers, while its sedans sit relatively stale on dealer lots. Beginning next year, though, Cadillac will bring a new vehicle to market every six months for two years. That starts with the Cadillac XT4 crossover, which is slated for an early 2018 debut.
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Good. China can bail them out next time.
China might need to bail out the whole United States, whose colossal trade deficit is in no small part due to the truly cretinous disdain of too many Americans for domestic products, in favor of often overrated and overpriced foreign manufactures.
Never thought I would feel this way but I will look at GM last next time I’m car shopping. It’s unfortunate but this last Cadillac changed my mind on domestic cars.