The 2018 Chevrolet Equinox officially launched this spring, but now Chevy is doing its best to make sure buyers know there’s a new compact crossover in town—and that means money.
Ad Week reports Chevrolet spent $8.3 million during the first week of May, all new money of its total $10 million spent on television advertising. The big pull was, as mentioned, the 2018 Equinox. Chevrolet spent $683,000 alone to showcase the Equinox during NASCAR events. NASCAR took in $3 million in advertising revenue alone during the first week of May.
The $8.3 million figure represents an entire amount spent on the “Real People, Not Actors” that Chevrolet continues to push. It continues to push the campaign since the brand notes it has been incredibly successful—even with Mahk spoofing the ads in an NSFW manner.
Comments
I have been watching the NBA playoffs and have yet to see a single 2018 Chevrolet Equinox commercial; Chevrolet needs to spend their money wisely and sponsor programs with a large audience.
Not sure what you are watching but the commercials have been everywhere.
I have also seen them during the Cav/Toronto series but when they get sweeped it can limit things a bit.
It’s a common complaint that GM doesn’t spend money on their advertising . Spending the money upfront when a new model is launched I believe is the best time to do it . Once a vehicle finds it’s spot in the market and is doing well they can pull back on the ads . The Equinox is set up for volumn and market share and they should sell a bunch of them . I have seen a few commercials for it and it is also on the WWW , right where the young crowd may see it for the first time .
Looking forward to the 2.0 turbo intro. I’m ready to buy a Premier 2.0 if the reviews are good.
I have only seen this thing on TV a couple of times at the most.