Chevrolet Silverado sales decreased in the United States and increased in Canada during April 2017.
Chevrolet Silverado Sales – April 2017 – United States
Chevrolet Silverado deliveries in the United States totaled 40,154 units in April 2017, a decrease of 19.7 percent compared to 49,990 units sold in April 2016. In the first four months of 2017, sales of the full-size pickup family have decreased 5.8 percent to 168,621 units.
Sales Numbers - Chevrolet Silverado - April 2017 - United States
MODEL | APR 17 / APR 16 | APRIL 17 | APRIL 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
---|---|---|---|---|---|---|
SILVERADO | -19.68% | 40,154 | 49,990 | -5.77% | 168,621 | 178,955 |
Chevrolet Silverado Sales – April 2017 – Canada
In Canada, Silverado sales increased 26.6 percent to 5,299 units in April. In the first four months of the year, Silverado sales have increased 18.9 percent to 17,290 units in Canada.
Sales Numbers - Chevrolet Silverado - April 2017 - Canada
MODEL | APR 17 / APR 16 | APRIL 17 | APRIL 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
---|---|---|---|---|---|---|
SILVERADO | +26.62% | 5,299 | 4,185 | +18.86% | 17,290 | 14,547 |
TOTAL | +26.62% | 5,299 | 4,185 | +18.86% | 17,290 | 14,547 |
The GM Authority Take
The drop in Silverado sales during the previous two months is concerning, given the numerous incentives offered by Chevrolet, which included a discount for 16 percent off MSRP on select Silverado 1500 models. In comparison, sales of the Ford F-Series were down a slight 0.17 percent to 70,657 units, while FCA’s Ram Pickup saw sales volumes increase 7.5 percent to 43,321 units during the month.
As with the GMC Sierra, we assert that the decrease in Sierra deliveries in March and April is the result of the vehicle being the oldest in the full-size truck segment, decreasing its competitiveness and overall appeal to truck buyers. Even worse, a drop in sales of vehicles based on GM’s K2 platform like the Silverado can result in a decrease in GM’s profitability, which is highly dependent on truck sales in the U.S. market. Luckily, a replacement for the current K2-based Silverado is expected to launch for the 2019 model year. See more on the 2019 Chevy Silverado.
Sales Numbers - Full-Size Domestic Pickup Trucks - April 2017 - United States
MODEL | APR 17 / APR 16 | APRIL 17 | APRIL 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
---|---|---|---|---|---|---|
SILVERADO | -19.68% | 40,154 | 49,990 | -5.77% | 168,621 | 178,955 |
SIERRA | -15.25% | 17,400 | 20,531 | -6.21% | 67,210 | 71,662 |
F-SERIES | -0.17% | 70,657 | 70,774 | +7.41% | 275,938 | 256,895 |
RAM PICKUP | +7.59% | 43,321 | 40,264 | +5.83% | 162,520 | 153,562 |
Related News & Info
Related Sales Reporting
- Running GM sales results
- Running Chevrolet sales results
- Running Chevrolet Silverado sales numbers
- Running Cadillac sales results
- Running Buick sales results
- Running GMC sales results
- Running Chevrolet sales results
- April 2017 GM sales results
- U.S. GM April 2017 sales results
- U.S. April 2017 Chevrolet sales results
- U.S. April 2017 Buick sales results
- U.S. April 2017 GMC sales results
- GM Canada April 2017 sales results
- Canada April 2017 Chevrolet sales results
- Canada April 2017 Cadillac sales results
- Canada April 2017 Buick sales results
- Canada April 2017 GMC sales results
- Global April 2017 Cadillac sales results
- U.S. GM April 2017 sales results
Reporting by Francisco (Frankie) Cruz. GM Authority Take analysis by Alex Luft.
Comments
I own a 2014 Silverado, regular cab short box 2wd. How about a 454SS or similar like the old days? Why not a ZQ8 suspension? And lower them 3″ all around.
How is the Silverado & Sierra on the K2 platform the oldest in the segment when the Ram has been out since 2009? The Ram had a face lift & some tweaks in 2013 or 2014. But was not an all new truck.
Just depends how you count it, but the platform is not as important as touch-point-noticeable refreshes, which the ram received after the K2 trucks launched.
If you are going by that, GM trucks are the newest. 2016 model year refresh for GM is newer than the all new 2015 F150. Ram exterior updates among other tweaks were for the 2013 model year.
Am not bashing GM trucks. Just that spin is weak.
Dodge Ram has been the same truck since GM’s bankruptcy. The fact is, the Chevrolet is just not that attractive. The initial square body throwback design a few years ago got some people excited but now that they stuck a different front end treatment on it the whole thing looks bizarre. Add in all of the issues they’ve had with it (Chevy shake being a major one) and you’re on a downhill slide. Dodge’s Ram is still clean and classy while looking tough. It’s like the trucks Chevrolet used to build. Since the 07 models and some would say the slant eyed front end treatment from 03-06, Chevy hasn’t really had a ‘Great’ looking truck. They used to be the most attractive trucks on the road. The 67-72’s, the 88-98’s, even the 73-87 square body’s. Their Transformer cartoon’ish design has gone way too far. And the build quality isn’t that spectacular.
Chevrolet really needs a new design team. The GMC’s stayed ok through it all and the new Colorado is great but the Silverado, not so much.
Do they need a new “design team” or an all-new truck?
There is a difference.
The point is that we have yet to see what’s cooking for the all-new T1-based trucks but given the track record of GM design over the last few years, what is needed is a new truck with a new design language… not a new design team.
On a related note, I am skeptical about how big a role design has in selling a truck.
Perhaps the style is getting a little old. Chevy in particular not truck looking enough. But I think part of the reason for the declining sales is that GM buyers are waiting for to 2019. As a long time GM salesman I know this has happened each time a major change is coming. I am waiting myself.
My buddy bought a new Dodge and he tried hard to buy the GMC or Chevy. He ended up getting a Dodge with leather and bucket seats for less price than what Chevy was with the “All-Star” edition wrapped in cloth and bench seat. They mass produce a ton of the Texas Edition/All star trucks with common options but while those options are important they’re missing some key things.
I would also point out the 3.42 axle ratio isn’t low enough. 3.73 or similar ratio would be more appropriate.
You have to hand it to Ram for knocking it out of the park with an older truck. They just offer so much more value for the money. GM needs to learn some lessons here.
Maybe a manual trans would attract people back?